Lisa Bell Email & Phone Number

Boulder, Co, Us

Los Angeles, California, Us

Organic Channel Expert and Regional Sales of Organic Wines in the Natural Merchants Portfolio as well as Amass wines & spirits. Manage sales for 7 states with 13 distribution partners. Create marketing materials and conduct organic wine trade education. Continuation of nearly 16-year position with Natural Merchants.

I perform throughout Colorado and tour in the U.S. and abroad. Please visit my Web site for music samples.

Grants Pass, Oregon, Us

Consultant for for Europe-based organic wine importer, specializing in organic and Biodynamic wines.Manage multiple aspects of marketing for the company including:-National media relations-wine ratings and reviews, issues, portfolio reviews-Website management-copywriting, SEO, updates via Word Press, work in conjunction with graphic designer-Blog development-Social media management on all channels-Trade and consumer e-newsletter campaigns-Copywriting-labels, tasting notes, marketing and POS materials-Non-GMO and Demeter Biodynamic certification management for all wines in the portfolio-Customer Relationship Management for potential new national customers and distribution partners-Major marketing campaigns to launch new brands, products and designations/verificationsRocky Mountain Regional Sales ManagementManage relationships with distributors in 9 states-Manage sales growth for every market, setting specific annual goals and metrics -Conduct ride-alongs with distributor reps in all markets for on and off-premise accounts-Develop new relationships with accounts to create new customers for distributor and our portfolio-Help create and manage sales incentive programs-Conduct consumer wine tasting events at off-premise locations, festivals and food & wine events-Present wines at consumer and trade wine dinners-Represent wines at trade and industry tasting events-Develop and present presentations to regional and national key accounts-Manage winemaker visits to the markets-Open new markets and develop new distributor relationshipsCSWWSET 2 Certified

Products and service businesses that succeed in the marketplace are distinctive, targeted and compelling. I will show you how to clearly define your brand, get you connected in the industry and help you to launch or re-launch quickly and effectively.Through the Finding Your Vibrant Business Three Step Process, you will receive: * A plan to take your business to the next level * Tools that make your unique product or business gift stand out * Ways to reach your perfect customers or clients easily * The ability to communicate your unique value * Your immediate Top Ten Marketing Moves to get your business rolling in a new and prosperous direction

Highly seasoned marketing communications and business consultant, expertise honed over 26 years specializing in the Natural, Organic and Eco-industry. Lisa also works in promotion and event production for a variety of arts organizations and festival. Current clients include organic wine importer Natural Merchants, Inc., Jaipur Literature Festival at Boulder and the Boulder International Film Festival.Co-founded The Fresh Ideas Group, a preeminent public relations agency in the natural & organic industry. Helped build brands including Cascadian Farm, Horizon Organic, and Smucker Quality Beverages. Provides executive-level strategic planning in all aspects of marketing communications including national media relations, digital media, national and international media tours, events and pressroom management. Won numerous Gold Pick awards presented by the Public Relations Society of America.

Boulder, Co, Us

Manager of the Natural & Organic Program at this entrepreneurial business accelerator.

A preeminent public relations agency in the natural & organic industry.

Wset Level 3 Wines, Wine Steward/Sommelier

Certified Specialist Of Wine (Csw), Wine

Wset Level 2 Certification

Ba, Communications