Vice President, Global Brand & Head Of Dell Blue
Head of Dell Blue, Dell Technologies’ full service in-house creative agency, a diverse team of art directors, copywriters, designers, strategists, account managers, producers and editors. Set agency vision, evolved agency model, streamlined internal processes and elevated creative product across Dell and Alienware. Led the evolution of Dell Technologies’ global brand strategy, brand guidelines and identity. Oversight to research and insights team whose responsibilities include measuring brand health, corporate reputation and campaign impact.