Lisa Berasi Email & Phone Number

Arlington, Ma, Us

Chestnut Hill, Ma, Us

Chestnut Hill, Ma, Us

Serve as the internal student affairs liaison to the Office of Marketing and Communications for the expedition of special projects and internal and external communication strategies on behalf of the Vice President and department directors.Manage, edit, and coordinate internal and external communications, provide marketing strategy consultation and custom graphic and web design services for the promotion of key campus-wide events, student programs, and campaigns.Implement the Boston College graphic identity system, including the review of division-wide print and web communications for adherence to university standards, guide employees on proper usage of the brand via individual and group training, and develop resources including design templates and resource guides.Oversee division website content maintenance and design, including the evaluation of information architecture, new website development, and measure and evaluate audience engagement via Google analytic reports.Generate content for division social media channels and synchronize department efforts by organizing regular social media counsel meetings, in addition to the ongoing supervision of a social media aggregator webpage featuring student life at BC.Manage student employees and facilitate training for web and graphic design software, and delegate and supervise student communication projects through mentorship and technical skill development.Serve as primary communications consultant on the University Title IX Committee, Professional Development Committee, Boston College Civic Engagement Initiative, and chair a communication administrator campus group that shares marketing resources and best practices.Curator of division-wide rotating student photography gallery and exhibit space.

Illustrate artwork for educational materials and web graphics.

Us

Expedited firm’s business development initiatives including customer target strategies, lead generation,proposal writing, opportunity identification, and marketing calls to book meetings with potential clients.Implemented the firm’s social media outlet initiatives such as LinkedIn, Twitter, and WordPress.Managed and expedite the firm’s marketing initiatives, including mass communications, conference coordination, press conference logistics, database list generation, custom graphic design and the drafting of articles and press releases. Rebranded firm’s corporate identity including the website, logo, sales collateral, and newsletters.

Developed design concepts and created custom pieces including product sheets, newsletters, brochures, promotional products, web graphics, illustrations and training presentations resulting in effective and cohesive marketing tools for online and print based communication.Refreshed content and implemented new corporate identity guidelines of all collateral to enable in-house printing resulting in a reduction of annual offset-printing costs by over 90 percent. Managed, edited and updated content on company website, researched stock photography and maintained image libraries. Coordinated graphics production with outside printers, prepared design specifications to ensure compliance with corporate marketing standards and reviewed all subsequent proofs.Planned logistics, budgeting, visual communication design, vendor negotiations and promotions for highly successful company conferences and trade shows.Collaborated with senior marketing colleagues in the development and execution of new business initiatives and request for proposal contracts (RFPs) with a 90 percent win rate generating $750M+ in revenue.Prepared client list reports and expedited mass mail communications using Client Relationship Management (CRM) online software.

Provided general office support for managing director, including generating reports, travel arrangements, expedited mass mailings, graphics creation and planned event and meeting logistics.Created numerous PowerPoint presentations for managing director and C-level executives.Coordinated production and expedition of request for proposal contracts and printing. Handled on-site human resources administrative functions such as annual open enrollment, and new hire paperwork and orientations.

Master’S Degree, Administration (Concentration Communications And Organizational Development)

Certificate, Graphic Design

B.A., Fine Arts

Fine Arts - Concentration In Painting

Education record