Lisa Berko Email & Phone Number

I have extensive experience in branding, marketing, and advertising design for both print and digital channels. My expertise is in creative concept development, design direction and project management. As a collaborative designer, my goal is to continuously deliver engaging and relevant design work ultimately contributing to an organization's success.

North Carolina, United States

Freelance support for corporate communications, branding, marketing and advertising.

Norwalk Hospital

• Responsible for art direction, design and production of print and digital graphics for the Nuvance Health marketing department • Develop concepts, collaborate with department heads accepting input from multiple stakeholders• Created marketing presentations and functional, educational materials that drove positive patient experience and engagement throughout the patient/customer-journey. • Responsible for all internal communications including digital signage• Website banner design and production• Worked with outside agency to implement branding campaign• Provide oversight of projects to ensure consistency with the new brand image• Project management• Art direction to freelance designers and vendors• Developed and implemented data and print archive system for the network• Implemented the use of a system-wide intake/project management software (Workfront)• Successfully managed multiple projects simultaneously under tight deadlines.

Middlebury, Connecticut, United States

Senior graphic designer responsible for graphics for both the Fashion and Youth brands.• Worked with brand managers to strategize product launches and assess marketing priorities • Linked graphic design and creative strategies to target audiences to maximize consumer appeal• Worked with global partners to ensure design consistency for all materials• Provided art direction to freelance designers and vendors• Partnered with product design team in collaboration with global marketing and sales to develop graphics for: – Packaging – Merchandising – Sales collateral – POS materials – Collateral pieces such as product sheets, brochures and manuals – Logo design – Catalogs – Large format graphics for trade shows – Digital advertising – Paid advertising • Supervised and art directed photo shoots • Worked in partnership with outside vendors on all phases of projects under my direction• Worked with Merchandising Managers to establish branding strategies for global consistency

Bachelor Of Fine Arts - Bfa, Graphic Design

Fine/Studio Arts, General