Lisa Berman Viteri Email and Phone Number
Lisa Berman Viteri work email
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Lisa Berman Viteri personal email
Passionate, articulate, and persuasive strategic thinker and proactive and resourceful leader, creating brand stories, achieving innovation, and driving efficient solutions to key business challenges. Strong listener and communicator, realizing business results by building inclusive teams, mentorships, and cross-functional partnerships. Experience spanning a variety of category-leading brands across diverse markets in traditional and digital media, consumer packaged goods, retail, and health care industries.Expertise in a wide range of qualitative and quantitative methodologies and advanced analytics:• Segmentation• Brand Strategy• Brand Tracking• Brand Architecture & Portfolio Development• Brand Equity• Positioning• Promo & Concept Testing• Marketing & Communication Strategies• Marketing Effectiveness• Cross-platform Digital Strategies• Product Development• UX Research
Fanduel
View- Website:
- fanduel.com
- Employees:
- 201
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Vp, Market Insights And ResearchFanduel Apr 2023 - PresentNew York, Ny, Us
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Investor/AdvisorAmera Biotech Sep 2024 - PresentAmera Biotech is an innovative U.S.-based company dedicated to advancing sustainable feed ingredients for the pet and aquaculture industries, by upcycling organic waste into high-protein ingredients at an industrial scale. -
Vp, Nbcuniversal News Group, Brand Portfolio & Consumer InsightsNbcuniversal 2021 - 2022New York City, Ny, UsConsolidated and rebuilt Consumer Insights team across linear and digital businesses of NBC News, MSNBC, and CNBC. Assessed and refocused priorities and spending, facilitated collaboration with other News researchers, and engaged stakeholders in research process. Developed full scope of research programs and leveraged insights, guiding stakeholders on strategic brand, product, and editorial planning within complex and fast-changing news landscape. Transformed and elevated team’s role, becoming go-to center of insights excellence, essential partner for business planning and decision-making, and integral player in shaping strategy for bringing traditional news brand into the future. -
Vp, Broadcast Nbc News, Program ResearchNbcuniversal 2015 - 2021New York City, Ny, UsLed evolution of team’s role from Nielsen reporting to providing strategic analysis and insights of Nielsen data for NBC Broadcast News programs (TODAY, Nightly News, Meet the Press, Dateline). Deepened understanding of audiences and behaviors by uncovering the "why" behind the numbers in partnership with Consumer Insights, guiding program strategy for NBC Broadcast News.
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Vice President, Consumer InsightsIheartmedia 2012 - 2015New York, Ny, UsLed consumer insights for iHeartMedia's strategic corporate projects, industry and ad sales thought-leadership initiatives, and brand and product development for iHeartRadio across platforms and consumer touchpoints. -
Director, Global Consumer Insights, Fashion & HomeAvon Products 2011 - 2012Northampton, GbProvided insight-driven thought leadership to the Global Fashion & Home team, guiding strategies for market entry and expansion, portfolio assortment, pricing models, and for strengthening engagement and advocacy among consumers and sales representatives. -
Director, Brand ResearchHbo 2004 - 2011New York, Ny, UsProvided innovative, strategic thought-leadership and led HBO brand research efforts related to brand positioning and marketing, consumer targeting strategies, creative development and media strategies, and brand development across digital platforms. -
Manager, Marketing ResearchHbo 2001 - 2004New York, Ny, Us
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Senior Marketing Research AnalystMcneil Consumer Healthcare (Johnson & Johnson) 2000 - 2001Managed market research initiatives for the Tylenol franchise related to consumer targeting, product positioning and branding, advertising, and portfolio management.
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Marketing Research AnalystMcneil Consumer Healthcare (Johnson & Johnson) 1998 - 2000
Lisa Berman Viteri Skills
Lisa Berman Viteri Education Details
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Cornell UniversityPsychology -
Nyu Stern School Of BusinessGlobal Business & Leadership
Frequently Asked Questions about Lisa Berman Viteri
What company does Lisa Berman Viteri work for?
Lisa Berman Viteri works for Fanduel
What is Lisa Berman Viteri's role at the current company?
Lisa Berman Viteri's current role is Consumer Insights & Brand Strategy Executive | Influencer | Storyteller | Strategic Thought Leader | Team Builder.
What is Lisa Berman Viteri's email address?
Lisa Berman Viteri's email address is li****@****uel.com
What schools did Lisa Berman Viteri attend?
Lisa Berman Viteri attended Cornell University, Nyu Stern School Of Business.
What skills is Lisa Berman Viteri known for?
Lisa Berman Viteri has skills like Customer Insight, Market Research, Brand Development, Strategy, Marketing Strategy, Brand Architecture, Marketing, Positioning, Advertising, Competitive Analysis, Segmentation, Digital Marketing.
Who are Lisa Berman Viteri's colleagues?
Lisa Berman Viteri's colleagues are Varun Chugh, George Navas, Iza P., Josh Hardy, Neil Arnold, Cameron Zuckert, Paul Jablonski.
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