Vp, Market Insights And Research
Current
Apr 2023 - Present
AeroLeads people directory · profile
Lisa Berman Viteri Email & Phone Number
Consumer Insights & Brand Strategy Executive | Influencer | Storyteller | Strategic Thought Leader | Team Builder
at
FanDuel
1 work email found
@fanduel.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Consumer Insights & Brand Strategy Executive | Influencer | Storyteller | Strategic Thought Leader | Team Builder
Location
New York City Metropolitan Area, United States
Company size
Who is Lisa Berman Viteri? Overview
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Quick answer
Lisa Berman Viteri is listed as Consumer Insights & Brand Strategy Executive | Influencer | Storyteller | Strategic Thought Leader | Team Builder at FanDuel, a with 201 employees, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at fanduel.com and a matched LinkedIn profile for Lisa Berman Viteri.
Lisa Berman Viteri previously worked as VP, Market Insights and Research at Fanduel and Investor/Advisor at Amera Biotech. Lisa Berman Viteri holds Ba, Psychology from Cornell University.
Company email context
Email format at FanDuel
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*@fanduel.com
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AeroLeads found 1 current-domain work email signal for Lisa Berman Viteri. Compare company email patterns before reaching out.
Profile bio
About Lisa Berman Viteri
Passionate, articulate, and persuasive strategic thinker and proactive and resourceful leader, creating brand stories, achieving innovation, and driving efficient solutions to key business challenges. Strong listener and communicator, realizing business results by building inclusive teams, mentorships, and cross-functional partnerships. Experience spanning a variety of category-leading brands across diverse markets in traditional and digital media, consumer packaged goods, retail, and health care industries.Expertise in a wide range of qualitative and quantitative methodologies and advanced analytics:• Segmentation• Brand Strategy• Brand Tracking• Brand Architecture & Portfolio Development• Brand Equity• Positioning• Promo & Concept Testing• Marketing & Communication Strategies• Marketing Effectiveness• Cross-platform Digital Strategies• Product Development• UX Research
Listed skills include Customer Insight, Market Research, Brand Development, Strategy, and 17 others.
Current workplace
Lisa Berman Viteri's current company
Company context helps verify the profile and gives searchers a useful next step.
Fanduel
10 roles · 29 years
Lisa Berman Viteri work experience
A career timeline built from the work history available for this profile.
Investor/Advisor
CurrentAmera Biotech is an innovative U.S.-based company dedicated to advancing sustainable feed ingredients for the pet and aquaculture industries, by upcycling organic waste into high-protein ingredients at an industrial scale.
Sep 2024 - Present
Vp, Nbcuniversal News Group, Brand Portfolio & Consumer Insights
Consolidated and rebuilt Consumer Insights team across linear and digital businesses of NBC News, MSNBC, and CNBC. Assessed and refocused priorities and spending, facilitated collaboration with other News researchers, and engaged stakeholders in research process. Developed full scope of research programs and leveraged insights, guiding stakeholders on strategic brand, product, and editorial planning within complex and fast-changing news landscape. Transformed and elevated team’s role, becoming go-to center of insights excellence, essential partner for business planning and decision-making, and integral player in shaping strategy for bringing traditional news brand into the future.
2021 - 2022
~1 yr
Vp, Broadcast Nbc News, Program Research
Led evolution of team’s role from Nielsen reporting to providing strategic analysis and insights of Nielsen data for NBC Broadcast News programs (TODAY, Nightly News, Meet the Press, Dateline). Deepened understanding of audiences and behaviors by uncovering the "why" behind the numbers in partnership with Consumer Insights, guiding program strategy for NBC Broadcast News.
2015 - 2021
~6 yrs
Vice President, Consumer Insights
Led consumer insights for iHeartMedia's strategic corporate projects, industry and ad sales thought-leadership initiatives, and brand and product development for iHeartRadio across platforms and consumer touchpoints.
2012 - 2015
~3 yrs
Director, Global Consumer Insights, Fashion & Home
Provided insight-driven thought leadership to the Global Fashion & Home team, guiding strategies for market entry and expansion, portfolio assortment, pricing models, and for strengthening engagement and advocacy among consumers and sales representatives.
2011 - 2012
~1 yr
Director, Brand Research
Provided innovative, strategic thought-leadership and led HBO brand research efforts related to brand positioning and marketing, consumer targeting strategies, creative development and media strategies, and brand development across digital platforms.
2004 - 2011
~7 yrs
Manager, Marketing Research
2001 - 2004
~3 yrs
Senior Marketing Research Analyst
Mcneil Consumer Healthcare (Johnson & Johnson)
Managed market research initiatives for the Tylenol franchise related to consumer targeting, product positioning and branding, advertising, and portfolio management.
2000 - 2001
~1 yr
Marketing Research Analyst
Mcneil Consumer Healthcare (Johnson & Johnson)
1998 - 2000
~2 yrs
Team & coworkers
Colleagues at FanDuel
Other employees you can reach at fanduel.com. View company contacts for 201 employees →
JV
Juan Villalona
Colleague at FanduelTorrance, California, United States
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CC
Colin Cusack
Colleague at FanduelNew York, United States
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KC
Kevin Crabbe
Colleague at FanduelLos Angeles, California, United States
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AO
Avery Owens
Colleague at FanduelNew York City Metropolitan Area, United States
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SS
Sharaf Syed
Colleague at FanduelAtlanta, Georgia, United States
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HY
Howard Young
Colleague at FanduelUnited States
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AR
Alin Retegan
Colleague at FanduelCluj, Romania
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SB
Stockton Burke
Colleague at FanduelCharlotte, North Carolina, United States
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ZK
Zach Konnie
Colleague at FanduelMacomb, Michigan, United States
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KY
Keita Young
Colleague at FanduelJersey City, New Jersey, United States
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Juan Villalona
Colleague at FanduelTorrance, California, United States
View →
CC
Colin Cusack
Colleague at FanduelNew York, United States
View →
KC
Kevin Crabbe
Colleague at FanduelLos Angeles, California, United States
View →
AO
Avery Owens
Colleague at FanduelNew York City Metropolitan Area, United States
View →
SS
Sharaf Syed
Colleague at FanduelAtlanta, Georgia, United States
View →
HY
Howard Young
Colleague at FanduelUnited States
View →
AR
Alin Retegan
Colleague at FanduelCluj, Romania
View →
SB
Stockton Burke
Colleague at FanduelCharlotte, North Carolina, United States
View →
ZK
Zach Konnie
Colleague at FanduelMacomb, Michigan, United States
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KY
Keita Young
Colleague at FanduelJersey City, New Jersey, United States
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2 education records
Lisa Berman Viteri education
Ba, Psychology
Cornell University
Mba, Global Business & Leadership
Nyu Stern School Of Business
FAQ
Frequently asked questions about Lisa Berman Viteri
Quick answers generated from the profile data available on this page.
What company does Lisa Berman Viteri work for?
Lisa Berman Viteri works for FanDuel.
What is Lisa Berman Viteri's role at FanDuel?
Lisa Berman Viteri is listed as Consumer Insights & Brand Strategy Executive | Influencer | Storyteller | Strategic Thought Leader | Team Builder at FanDuel.
What is Lisa Berman Viteri's email address?
AeroLeads has found 1 work email signal at @fanduel.com for Lisa Berman Viteri at FanDuel.
Where is Lisa Berman Viteri based?
Lisa Berman Viteri is based in New York City Metropolitan Area, United States while working with FanDuel.
What companies has Lisa Berman Viteri worked for?
Lisa Berman Viteri has worked for Fanduel, Amera Biotech, Nbcuniversal, Iheartmedia, and Avon Products.
Who are Lisa Berman Viteri's colleagues at FanDuel?
Lisa Berman Viteri's colleagues at FanDuel include Juan Villalona, Colin Cusack, Kevin Crabbe, Avery Owens, and Sharaf Syed.
How can I contact Lisa Berman Viteri?
You can use AeroLeads to view verified contact signals for Lisa Berman Viteri at FanDuel, including work email, phone, and LinkedIn data when available.
What schools did Lisa Berman Viteri attend?
Lisa Berman Viteri holds Ba, Psychology from Cornell University.
What skills is Lisa Berman Viteri known for?
Lisa Berman Viteri is listed with skills including Customer Insight, Market Research, Brand Development, Strategy, Marketing Strategy, Brand Architecture, Marketing, and Positioning.
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