Lisa Berry Edwards Email & Phone Number

• Manage External Affairs team, overseeing all marketing, communications, earned media, and graphic design.
• Provide continuous performance feedback and guidance to team on hard skills in respective specialties, as well as on soft skills such as prioritization, leadership and decision making
• Ideated and developed new signature campaign, “Early Detection = Better Outcomes.”
• Serve as spokesperson for the Foundation for media interviews, panels and presentations.
• Train Foundation representatives and ambassadors for media opportunities
• Ensure accuracy and brand consistency in all communications

• Created strategic communication plans for Foundation events and campaigns
• Led an “issue first” redirection in messaging for the “Think About the Link” campaign on the link between certain viruses and cancer
• Analyzed scientific research summaries and drafted newsletter articles, blog posts and web summaries for lay audience
• Wrote op-eds and letters to the editor, including a December 2016 letter about e-cigarettes published in the New York Times
• Wrote talking points for Foundation leadership for various keynote speeches, presentations and events

• Wrote op-eds and letters to the editor, including a March 2016 letter on the progress in cancer prevention published in the Wall Street Journal
• Created comprehensive media/marketing plans for all Foundation events, campaigns and programs
• Cultivated relationships with key health reporters in the Washington, D.C. area
• Created social media content for multiple platforms, including Twitter content retweeted by actor Dr. Ken Jeong (1.2 million followers)
• Obtained media coverage for the Foundation and its events and campaigns from major media outlets, including Forbes, Fox News and CQ Roll Call
• Managed quarterly newsletter publication and organically grew newsletter subscription list by more than 1,200

Telecommute

• Wrote op-eds and letters to the editor in line with the brand and voices of five distinct organizations
• Pitched press events and report releases to media outlets in markets throughout the U.S.
• Trained staff in visual storytelling

• Wrote and edited all departmental communications to participants, donors, and sponsors
• Secured sponsorships and worked with participants and corporations to create customized fundraising plans, exceeding fundraising goals by $150,000 in 2010 and $45,000 in 2011
• Planned five “Light The Night” walks, each with approximately 3,000 participants