Lisa Berry Edwards Email & Phone Number

● Manage External Affairs team, overseeing all marketing, communications, earned media, and graphic design. ● Provide continuous performance feedback and guidance to team on hard skills in respective specialties, as well as on soft skills such as prioritization, leadership and decision making● Ideated and developed new signature campaign, “Early Detection = Better Outcomes.” ● Serve as spokesperson for the Foundation for media interviews, panels and presentations.● Train Foundation representatives and ambassadors for media opportunities● Ensure accuracy and brand consistency in all communications● Provide leadership and oversight on projects for multiple departments with overlapping event timelines and competing priorities● Oversaw redesign of Foundation website in 2018.● Created and oversaw execution of new education campaigns for young-onset colorectal cancer, “Too Young For This Sh*t” (tooyoungforthis.org), and missed/postponed cancer screenings during the pandemic, “Back on the Books” ● Develop and oversee departmental budget

● Created strategic communication plans for Foundation events and campaigns● Led an “issue first” redirection in messaging for the “Think About the Link” campaign on the link between certain viruses and cancer● Analyzed scientific research summaries and drafted newsletter articles, blog posts and web summaries for lay audience● Wrote op-eds and letters to the editor, including a December 2016 letter about e-cigarettes published in the New York Times● Wrote talking points for Foundation leadership for various keynote speeches, presentations and events

● Wrote op-eds and letters to the editor, including a March 2016 letter on the progress in cancer prevention published in the Wall Street Journal● Created comprehensive media/marketing plans for all Foundation events, campaigns and programs● Cultivated relationships with key health reporters in the Washington, D.C. area● Created social media content for multiple platforms, including Twitter content retweeted by actor Dr. Ken Jeong (1.2 million followers)● Obtained media coverage for the Foundation and its events and campaigns from major media outlets, including Forbes, Fox News and CQ Roll Call● Managed quarterly newsletter publication and organically grew newsletter subscription list by more than 1,200

Telecommute

● Wrote op-eds and letters to the editor in line with the brand and voices of five distinct organizations● Pitched press events and report releases to media outlets in markets throughout the U.S.● Trained staff in visual storytelling

● Wrote and edited all departmental communications to participants, donors, and sponsors● Secured sponsorships and worked with participants and corporations to create customized fundraising plans, exceeding fundraising goals by $150,000 in 2010 and $45,000 in 2011● Planned five “Light The Night” walks, each with approximately 3,000 participants