Lisa Bertini, Ctc Email & Phone Number

Seattle, Washington, United States

North America

As Vice President of Sales, I was responsible for launching the Aurora Expeditions brand to the North American market via strategic partnerships and alliances, retail travel agents, wholesalers, and other B2B and B2C channels.

Western U.S.

Orchestrated strategic sales initiatives across a 15-state territory, achieving 95 percent of aggressive revenue targets in the first fiscal year by employing a mix of high-impact sales tactics and strategic market analysis.

Greater Seattle Area

Member of the senior executive leadership team and responsible for revenue growth from outside sales channels including retail travel agents/consortia, wholesalers, international markets, and alumni/special interest groups.

Greater Seattle Area

Managed relationships with preferred luxury cruise partners to increase sales and market penetration using Virtuoso's global network of high-level travel agent members.

Key member of the executive management team responsible for marketing Organic To Go, the nation’s first casual café chain to be certified as an organic retailer. Tasked with the development and implementation of an integrated marketing strategy across retail, corporate catering and wholesale operations. Directly accountable for establishing a brand.

Executed and managed marketing for one of Microsoft's fastest growing products within the Information Worker Group. Managed internal communications to 6,600+ partners through email campaigns, website promotions and regionalized events. Assisted with partner recruitment and the rollout of SharePoint Deployment Planning Service program.

Created effective creative solutions for small to mid-size commodity and service-driven clients. Executed marketing plans and collateral for promotional posters, personalized emails and postcard invitations that resulted in record-breaking attendance to one of Washington State's annual agricultural events. Collaborated with nationally acclaimed.

Progressed on the fast track of increasing challenge and responsibility to lead a 17-person division; responsible for all strategic and tactical marketing and annual sales plans for 400+ travel agency members and hundreds of supplier partners, including direct mail and online campaigns.

Recruited to develop Internet strategy and advance company’s online presence through new revenue models, website branding, customer acquisition/conversion as well as permission-based marketing.

Similar to a small ad agency, led and managed the team responsible for the design, development and distribution of 150 unique direct mail pieces and 18 publications annually.

Joined agency’s executive team and held overall charge of policies and procedures governing client relations as well as supervised several of this multi-service marketing company’s major accounts in the food/seafood, hospitality and high-technology areas.

Bachelor Of Arts, Business/Corporate Communications

Ctc, Certified Travel Counselor

Copywriting, Creative Direction And Agency Functions

Requirements Boot Camp, Project Management Boot Camp, Object-Oriented Requirements Analysis & Design

Activities and Societies: Project Management Boot Camp, Requirements Boot Camp, Object-Oriented Requirements Analysis and Design Using the.