Lisa is an accomplished senior level marketing and advertising executive with experience driving the success of multi-million dollar brands and businesses. Leader of Award Winning Teams: National and Regional Addy Awards. Lisa led the growth of the J.M. Smucker (FMCG) account from a $500k to a $16MM dollar account in the first three years of assuming position, specifically developing digital and integrated marketing plans for both consumer marketing (B2C) and foodservice (B2B). She managed a portfolio of 16 prominent, national brands, including the #1 selling coffee brand in North America - Folgers and #1 selling peanut butter brand, Jif. As VP, GAD, she recently managed the Elavon Inc. (a U.S. Bank subsidiary and payment processing company) $6MM dollar global account for both Cincinnati and London POSSIBLE offices. Led initial pitch to win the account as Elavon’s AOR with full-service responsibilities. Specific focus areas include campaign development across Europe and N. America and global re-brand efforts.In London, she implemented client service best practices and managed international and UK brands such as Aegon, The Co-operative, Chicago Mercantile Exchange (CME). Lisa has 15 years of agency experience working with global businesses and organizations, such as P&G (Febreze), Aegon, Abbott Pharmaceuticals, Elavon (U.S. Bank Subsidiary), Discovery Channel, MTV Latin America.A graduate of the University of Cincinnati, Lisa also attended the Colegio de Espana and graduated Magna Cum Laude with a BA in Spanish Studies. Lisa is proficient in both the Spanish & Arabic languages.Published articles: http://news.cincinnati.com/article/20130312/BIZ/303120084/SXSW-Intervision-goat-spiders-text-sending-cattlehttp://www.cincinnati.com/story/opinion/contributors/2014/07/28/jordan-strains-weight-syrian-refugees/13305215/https://cincinnatienquirer-oh.newsmemory.com?selDate=20240104&goTo=10&artid=0&editionStart=The%20Cincinnati Enquirer (Hamilton County)Specialties: Content / Social Media MrktgIntegrated Mrktg & planningDigital Print Direct TVBranding / Identity