Lisa Bialecki, Ma Email & Phone Number

Vernon Hills, Il, Us

Developing Rust-Oleum’s communication initiatives into an action driven, results oriented, best in class capability that drives unit sales, grows brand affinity and nurtures relationships with end users. Leverage data to optimize campaigns in real time and to prove performance and overall value to Rust-Oleum and to our customers.The Strategic Communication and Demand Generation team is responsible for advertising, content creation, public relations, web development, social media, influencer engagement, crisis communications, crowdsourcing, direct to consumer e-commerce and internal communications.

Vernon Hills, Il, Us

Oversees and develops communications team and strategic marketing initiatives for innovative $1.5B coatings manufacturer in consumer and commercial markets with charter to influence consumer behavior. Represents Rust-Oleum for public and media relations, crisis communications, and targeted media campaigns. P&L responsibility with budget of $25M+. • Manages 17 direct reports, plus project teams and agencies, with total team membership up to 30.• Manages PR and internal communications for senior leadership including media training, speech writing, and crisis communications. • Collaborates with HR and Rust-Oleum Cares employee-led giving program to develop internal and external messaging and awareness. Notable Contributions: • Contributed to growth of consumer business group from three to 14 platforms and annual sales from $500M to $1.5B+ for product lines including spray paints, primers, automotive coatings, water-proofing treatments, cleaners, and craft and hobby paints.• Improved PR and agency strategy, efficiency, and timeliness by leveraging in-house PR team and creative studio. Better product knowledge resulted in higher quality content and ability to respond to projects same day, where previous project timelines were several days. Cost savings realized were close to $1M. • Launched employee advocacy program on LinkedIn to create and provide content for employee profiles that demonstrates their position as thought leaders.• Contributes to Rust-Oleum customer retention rate of 100%. Contributed to award of sole-supplier position with two additional commercial clients by leveraging advertising to support business development.• Launched celebration of Rust-Oleum centennial with robust internal campaign, “Pride in the Making,” which recognizes tenured and accomplished employees, creates interactive communication experiences, and targets increased employee engagement. Campaign included 100 days of posts on LinkedIn celebrating Rust-Oleum's legacy.

New York, Ny, Us

Managed online component of marketing campaigns before social media had developed traction. Led creative development process to represent brands through public relations, events, and partnership with bloggers. Created websites and customized, creative copy content. • Worked with clients including Allstate, Barilla, Microsoft, Kraft, Wrigley, Unilever, and Avent to extend their traditional PR programs to the web, influencers, and social media. Notable Contributions: • Led the launch of Microsoft’s Xbox 360 Colony viral marketing campaign; the first influencer campaign before Facebook.• Created one of the first sponsored blogs that featured content from real moms, Avent’s sisterhoodsix.com. First platform of its kind, the blog talked about infant feeding and topics important to moms and provided interactive discussions for visitors.

Certificate Of Professional Achievement, Chief Digital Officer

Certificate In Business Analytics

Ma, Writing

Ba, English