As an Industry Advisor at Microsoft, I collaborate with our customers and partners, helping them to transform with creative solutions and digital innovation empowered by Microsoft tech.

ShineOn is a print on demand digital commerce company. They connect digital marketers and sellers with consumers all over the world. Their sellers can create unique designs, market them on FB, Instagram, Amazon, TikTok, Etsy and Google and sell via the ShineOn marketplace or their own .com sites on Shopify. ShineOn ships directly to consumers from the US. This on demand model allows ShineOn to be flexible, innovative and quick to pivot. With offices in Ho Chi Minh City, Vietnam and Florida, US, the account team can offer the best partnership for growth. ShineOn believes in a Win-Win relationship with sellers, allowing for personal and financial freedom, as a top 50 Shopify store 95% of traffic driven by the sellers/affiliates.

Category management leader driving the Health and Beauty business valued at $1.3B. Coaching and developing a team of Category Managers. Drove BD efforts, bringing on +5 indie brands. Managed large national brand accounts. Lead HB trade show efforts. Developed team w/4 being promoted in last year. Lead team to be one of the top performing businesses at the company.

Drove growth through innovation looking to the futureCreated pillars in support of the A&C strategy around buyers, sourcing and servicesSuccessfully launched programs and strategies for team adoption

Category management leader for clothing and shoe business, valued at $2.5B. Supervise and directed team of Senior Category Managers, Associate Merchants, and Merchandise Assistants. I developed and executed long-term strategic growth plans and lead staff training, mentoring, and career development. I also evaluated M&A opportunities; collaborated with executive leadership and stakeholders on forecasting, reporting, and business analysis to inform decision-making. ***Value Added***✔Generated $MM in fashion sales by identifying and leveraging opportunity to focus on fashion sellers that had been exhibiting significant YOY growth. ✔Initiated strategic focus on SMB, and collaborated with clients on site experience, marketing, PR, operations, policy, inventory, promotion, and growth opportunities.✔Created and rolled-out strategies that crossed organizational boundaries to achieve goals; drove holistic sales strategy by applying key insights that inform business strategy decisions. ✔Assessed industry and business environments, analyzed market conditions, and adjusted plans and objectives accordingly.

Successfully led a team of 5 Account Managers in overseeing multi-million dollar fashion-based strategic and enterprise accounts.

During my tenure here, I was tasked with managing portfolio of fashion strategic and enterprise accounts and Maintained up-to-date on current seller experience to inform short-term and long-term account decisions. I served as trusted resources for Account Management network, and coached Associates in retail knowledge. I delivered significant sales impact by successfully driving and executing organizational initiatives including: global shipping program, promotions management, defect rate reduction, sales force, marketing, and deals***Value Added***✔Recognized with President's Club Award in 2013; delivered 30% YOY increase including New Balance, Spanx, SFLmaven, and Tommy Hilfiger.✔Acted as Team Lead of Fashion Account Managers for sales and event initiatives; drove collaboration and represented team in identifying opportunities and eliminating obstacles.

Founded brand management company responsible for launching and growing brands utilizing TV shopping channels and ecommerce. Grew sales to $125M in first year successfully launching long standing brands.

Director of planning for RTW, Health and Beauty. Team of 8.

Buyer for mid-size retailing company specializing in high-end apparel and merchandise.