Lisa Silver Chang Email & Phone Number

San Ramon, California, United States

Launched business after my son’s sports team all got staph, which was the impetus to conduct research on what athletes were using to clean and disinfect equipment and locker rooms. Collaborated with chemists at AstraZenica and Clorox to create nontoxic, environmentally friendly products that are safe for all ages and eliminate germs and odor. Developed marketing and sales plans, training sales representatives to reach out to prospects nationwide.• Developed and launched 4 products for people and surfaces across 4.5 years, securing EPA certification.• Grew company from solopreneur to team of 16 with more than $1M in sales by securing influencers and leveraging events associated with COVID-19.• Expanded brand reach through proof of concept, which grew out of sports industry and fanned out to numerous silos through brand advocates and natural influencers.

Dublin, California, United States

Took a leadership role in building and developing high-end dental practice by supporting owners and managing business development and operations. Practice had annual sales exceeding $5M with 4 locations, 18 doctors, and 55 staff. Hired to restructure business model and create strategic plan to avoid bankruptcy during the Great Recession. Directly oversee 12 leaders with dotted-line management of full staff. Developed corporate culture, including mission, vision, and philosophies / values. Drive brand awareness through grassroots marketing efforts, community involvement, traditional marketing, and digital marketing.• Increased business 7–8% annually through development of market value, delivering $13.6M in 2020.• Fast-tracked success to deliver in 1 year what previously took 8 years by revamping team, replacing 80% with employees who were a better fit and shared a growth mentality.• Eliminated nearly $2M in annual revenue loss by tightening focus and restructuring approach in light of 2008 Great Recession.• Enhanced community awareness with nontraditional marketing outreach efforts, focusing on pediatrics by visiting local elementary and preschools.• Accomplished growth goals by creating structure and transparent communication that shared monthly and annual goals, paired with incentives to help team reach them.• Improved patient service and retention by training doctors on how to better communicate with patients and develop high-case acceptance as consultants and partners in healthcare planning.