Lisa Yates Email & Phone Number

St. Louis, Mo, Us

Purchase, Ny, Us

Identify and lead product commercialization initiatives and market acceleration efforts for Mastercard Send, including establishing go-to-market approach and key performance indicators, setting objectives in partnership with regions, and driving commercial plans to ensure success by providing global and regional teams with tools and resources to launch and scale Mastercard Send™ globally, and lead efforts to track and disseminate Send progress via executive reporting and communications. Mastercard Send™ enables near real-time payment transfers to and from billions of card, bank and digital accounts globally. Through a connection to Mastercard Send, businesses, merchants, governments, humanitarian organizations, financial institutions and others can send money to consumers and businesses domestically and cross-border.

Purchase, Ny, Us

Drive the execution and launch of Mastercard Send Push Payment solutions into new markets globally. Identify and lead product commercialization initiatives, including establishing go-to-market approach and key performance indicators, setting objectives in partnership with regions, and driving commercial plans to ensure success. Mobilizing cross-functional teams, instituting a structured approach to establishing and executing upon a market launch plan, and conducting training and commercialization tasks to ensure market, operational and customer level readiness.

Purchase, Ny, Us

Develop, deliver and manage products and solutions for Mastercard Send cross border remittances within Personal Payments by providing consultative product expertise, training, best practices and implementation guidance for product features and leading global commercialization efforts. Mastercard Send provides a single connection platform with comprehensive remittance coverage that allows our clients to reach Mastercard cards, bank accounts and wallets faster, securely and efficiently. Mastercard Send offers solutions for Person to Person Payments, Remittances and Disbursements. Responsibilities include go-to-market plan ownership, product packaging and commercialization, product development throughout the full lifecycle, product management, lead cross functional initiatives, partner and train global product teams, market enablement, regulatory compliance, achieve financial metrics and ensuring operational readiness.

Purchase, Ny, Us

Lead the global commercialization of merchant loyalty solutions capabilities that enable merchants to grow their business and increase sales, with a strong focus on card linked services. Card Linked Services provides capabilities to help build engagement and reward cardholders for their spending behavior, and bridge the gap between online advertising and offline spending to accurately measure marketing ROI. Work includes business development, product development and management to optimize MasterCard assets and capabilities. Manage strategy, development, design, budgets, process, end-to-end delivery and performance metrics for merchant programs.

Purchase, Ny, Us

Oversaw the Cardholder Solutions portfolio software release management by establishing and executing a single release management process that balanced business and technology deliverables. Applied standard project management disciplines to daily work streams such as project plans, risk assessments, action/issue tracking, change control and status reports. Documented process flows, structure and guidelines for Loyalty Solutions product and platforms. Managed the release budget, ensuring projects were delivered in scope, budget with the quality ensuring operational readiness and mitigating risks that impacted key performance indicators (KPIs). Responsibilities include but are not limited to project management, budget tracking and forecasting, technology management, process management, financial management and leadership.

Purchase, Ny, Us

Managed new product development initiatives; evaluated opportunities, coordinate tasks between business units, implement solutions producing quality product for Loyalty Solutions Worldwide. Worked with Operations & Technology and several other cross functional teams within MasterCard to evaluate and integrate new product into the MasterCard Rewards System. Identified and managed cross functional teams and quality of work as necessary for major project delivery. Fostered and maintained a close partnership with regional product & platforms teams and sales teams to drive the commercialization of new benefits and services. Created marketing tools and collateral for internal and external use. Accountable for the development and execution of the Online Travel Product and Online Mall Product for Loyalty Solutions.

Boston, Ma, Us

Managed new product development initiatives; evaluated new product opportunities with sales, coordinated tasks between business units, implemented solutions producing quality product for Loyalty Solutions Worldwide.Successfully managed and implemented the Easy Savings Small Business merchant funded rebate Product for the US and UK regions.

Mississauga, Ontario, Ca

Responsible for development and implementation of integrated loyalty marketing solutions for Fortune 100 companies while managed a department of 120 employees responsible for millions in revenue. Provided strategic direction to account teams to accomplish client business objectives.Oversaw creative, technology and operations planning. Participated on business unit executive strategy planning team. Supervised and mentored Client Solutions account teams made up of Directors, Account Directors, Program Managers, Information Managers and Program Coordinators. Responsible for client and campaign level P&L. Negotiated and managed client contracts and service level agreements, oversaw regulatory requirement documentation and compliance.

Mississauga, Ontario, Ca

Responsible for development and implementation of integrated loyalty marketing solutions for Fortune 100 companies. Work included client relationship management, operational execution, project deployment, project management, strategy, people management, program reporting and analytics, financial/budget control, process improvement.

Mississauga, Ontario, Ca

Account management for loyalty marketing solutions. Managed several loyalty programs for financial companies. Responsible for negotiation and management of client contracts and service level agreements. Oversaw regulatory requirement documentation and compliance. Managed tactical delivery teams and quality of work. Managed partner relationships with client teams and agencies, including creative, technology and regulatory groups. Provided oversight on all third party relationships including print production and telemarketing services. Supervised the development of direct marketing campaigns – online and offline.

Company is now Motivation Technologies. Responsible for the development and management of employee incentive programs for companies including; Blockbuster, Starz/Encore Cable, NEC, Win A Million.com. Role included client relationship management, developed and managed strategy and campaign planning, led the development of direct marketing campaigns, managed internal project team. Accountable for client and campaign P&Ls. Led the design and development of customer web sites. Responsible for legal and regulatory compliance.

Responsible for the development, execution and reporting of direct mail marketing programs for financial services clients.• Responsible daily client relationship and campaign execution• Coordinated the client involvement in the creative development process, including concept presentation to the client.• Managed coordination of inter-department efforts for accurate and timely program execution.• Wrote client marketing overviews and plans.• Supervised Assistant Account Executives and Account Associates

Responsible for marketing and promotions for the FunKart marketing division.• Developed and presented client promotions.• Responsible for acquiring license agreements with Indy and Nascar drivers and sponsors.• Managed marketing department and race events.• Created and designed concepts for local and national advertising.

Evansville, In, Us

Evansville, In, Us