Lisa Yates

Lisa Yates Email and Phone Number

Seeking New A Leadership Opportunity In Product Mgmt, Marketing, Client Services or Loyalty @ Lisa Yates
St. Louis, MO, US
Lisa Yates's Location
Missouri, United States, United States
Lisa Yates's Contact Details

Lisa Yates personal email

n/a
About Lisa Yates

Passionate leader that enjoys developing and executing strategies that drive revenue growth. Experienced in creating innovative go-to market strategies and tactical campaigns for multi-channel strategy, real-time payments, Loyalty Programs as well as managing global cross functional teams. Skilled at building long-term customer relationships to maximize business opportunities and create sustainable profitable growth within the organization. Strong strategic thinker who can deliver effective solutions through analytical insights. A women's advocate, mentor and a community volunteer.

Lisa Yates's Current Company Details
Lisa Yates

Lisa Yates

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Seeking New A Leadership Opportunity In Product Mgmt, Marketing, Client Services or Loyalty
St. Louis, MO, US
Company phone:
1800 689 562
Lisa Yates Work Experience Details
  • Lisa Yates
    Seeking New A Leadership Opportunity In Product Mgmt, Marketing, Client Services Or Loyalty
    Lisa Yates
    St. Louis, Mo, Us
  • Mastercard
    Vice President, Product Management- Mastercard Send Commercialization
    Mastercard Jul 2022 - Present
    Purchase, Ny, Us
    Identify and lead product commercialization initiatives and market acceleration efforts for Mastercard Send, including establishing go-to-market approach and key performance indicators, setting objectives in partnership with regions, and driving commercial plans to ensure success by providing global and regional teams with tools and resources to launch and scale Mastercard Send™ globally, and lead efforts to track and disseminate Send progress via executive reporting and communications. Mastercard Send™ enables near real-time payment transfers to and from billions of card, bank and digital accounts globally. Through a connection to Mastercard Send, businesses, merchants, governments, humanitarian organizations, financial institutions and others can send money to consumers and businesses domestically and cross-border.
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  • Mastercard
    Director, Product Management- Mastercard Send
    Mastercard Aug 2017 - Jun 2022
    Purchase, Ny, Us
    Drive the execution and launch of Mastercard Send Push Payment solutions into new markets globally. Identify and lead product commercialization initiatives, including establishing go-to-market approach and key performance indicators, setting objectives in partnership with regions, and driving commercial plans to ensure success. Mobilizing cross-functional teams, instituting a structured approach to establishing and executing upon a market launch plan, and conducting training and commercialization tasks to ensure market, operational and customer level readiness.
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  • Mastercard
    Director, Product Management- Real-Time Payments
    Mastercard Jul 2016 - Jul 2017
    Purchase, Ny, Us
    Develop, deliver and manage products and solutions for Mastercard Send cross border remittances within Personal Payments by providing consultative product expertise, training, best practices and implementation guidance for product features and leading global commercialization efforts. Mastercard Send provides a single connection platform with comprehensive remittance coverage that allows our clients to reach Mastercard cards, bank accounts and wallets faster, securely and efficiently. Mastercard Send offers solutions for Person to Person Payments, Remittances and Disbursements. Responsibilities include go-to-market plan ownership, product packaging and commercialization, product development throughout the full lifecycle, product management, lead cross functional initiatives, partner and train global product teams, market enablement, regulatory compliance, achieve financial metrics and ensuring operational readiness.
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  • Mastercard
    Director, Product Development- Card Linked Offers
    Mastercard Apr 2012 - Jul 2016
    Purchase, Ny, Us
    Lead the global commercialization of merchant loyalty solutions capabilities that enable merchants to grow their business and increase sales, with a strong focus on card linked services. Card Linked Services provides capabilities to help build engagement and reward cardholders for their spending behavior, and bridge the gap between online advertising and offline spending to accurately measure marketing ROI. Work includes business development, product development and management to optimize MasterCard assets and capabilities. Manage strategy, development, design, budgets, process, end-to-end delivery and performance metrics for merchant programs.
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  • Mastercard
    Business Leader, Process & Technology
    Mastercard Jan 2009 - Mar 2012
    Purchase, Ny, Us
    Oversaw the Cardholder Solutions portfolio software release management by establishing and executing a single release management process that balanced business and technology deliverables. Applied standard project management disciplines to daily work streams such as project plans, risk assessments, action/issue tracking, change control and status reports. Documented process flows, structure and guidelines for Loyalty Solutions product and platforms. Managed the release budget, ensuring projects were delivered in scope, budget with the quality ensuring operational readiness and mitigating risks that impacted key performance indicators (KPIs). Responsibilities include but are not limited to project management, budget tracking and forecasting, technology management, process management, financial management and leadership.
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  • Mastercard
    Business Leader, Product Development
    Mastercard Nov 2007 - Feb 2009
    Purchase, Ny, Us
    Managed new product development initiatives; evaluated opportunities, coordinate tasks between business units, implement solutions producing quality product for Loyalty Solutions Worldwide. Worked with Operations & Technology and several other cross functional teams within MasterCard to evaluate and integrate new product into the MasterCard Rewards System. Identified and managed cross functional teams and quality of work as necessary for major project delivery. Fostered and maintained a close partnership with regional product & platforms teams and sales teams to drive the commercialization of new benefits and services. Created marketing tools and collateral for internal and external use. Accountable for the development and execution of the Online Travel Product and Online Mall Product for Loyalty Solutions.
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  • Aquent
    Marketing Consultant- Product Manager
    Aquent Nov 2006 - Nov 2007
    Boston, Ma, Us
    Managed new product development initiatives; evaluated new product opportunities with sales, coordinated tasks between business units, implemented solutions producing quality product for Loyalty Solutions Worldwide.Successfully managed and implemented the Easy Savings Small Business merchant funded rebate Product for the US and UK regions.
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  • Maritz Loyalty Marketing
    Executive Director Of Client Solutions
    Maritz Loyalty Marketing Oct 2004 - Nov 2006
    Mississauga, Ontario, Ca
    Responsible for development and implementation of integrated loyalty marketing solutions for Fortune 100 companies while managed a department of 120 employees responsible for millions in revenue. Provided strategic direction to account teams to accomplish client business objectives.Oversaw creative, technology and operations planning. Participated on business unit executive strategy planning team. Supervised and mentored Client Solutions account teams made up of Directors, Account Directors, Program Managers, Information Managers and Program Coordinators. Responsible for client and campaign level P&L. Negotiated and managed client contracts and service level agreements, oversaw regulatory requirement documentation and compliance.
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  • Maritz Loyalty Marketing
    Director Of Client Solutions
    Maritz Loyalty Marketing Jan 2003 - Oct 2004
    Mississauga, Ontario, Ca
    Responsible for development and implementation of integrated loyalty marketing solutions for Fortune 100 companies. Work included client relationship management, operational execution, project deployment, project management, strategy, people management, program reporting and analytics, financial/budget control, process improvement.
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  • Maritz Loyalty Marketing
    Account Director
    Maritz Loyalty Marketing Dec 2000 - Jan 2003
    Mississauga, Ontario, Ca
    Account management for loyalty marketing solutions. Managed several loyalty programs for financial companies. Responsible for negotiation and management of client contracts and service level agreements. Oversaw regulatory requirement documentation and compliance. Managed tactical delivery teams and quality of work. Managed partner relationships with client teams and agencies, including creative, technology and regulatory groups. Provided oversight on all third party relationships including print production and telemarketing services. Supervised the development of direct marketing campaigns – online and offline.
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  • Eincentives
    Program Operations Manager
    Eincentives Aug 1998 - Dec 2000
    Company is now Motivation Technologies. Responsible for the development and management of employee incentive programs for companies including; Blockbuster, Starz/Encore Cable, NEC, Win A Million.com. Role included client relationship management, developed and managed strategy and campaign planning, led the development of direct marketing campaigns, managed internal project team. Accountable for client and campaign P&Ls. Led the design and development of customer web sites. Responsible for legal and regulatory compliance.
  • Dimac Direct
    Account Executive
    Dimac Direct Jul 1997 - Jul 1998
    Responsible for the development, execution and reporting of direct mail marketing programs for financial services clients.• Responsible daily client relationship and campaign execution• Coordinated the client involvement in the creative development process, including concept presentation to the client.• Managed coordination of inter-department efforts for accurate and timely program execution.• Wrote client marketing overviews and plans.• Supervised Assistant Account Executives and Account Associates
  • Motorsports Promotions, Inc.
    Director Of Marketing
    Motorsports Promotions, Inc. Mar 1997 - Jul 1997
    Responsible for marketing and promotions for the FunKart marketing division.• Developed and presented client promotions.• Responsible for acquiring license agreements with Indy and Nascar drivers and sponsors.• Managed marketing department and race events.• Created and designed concepts for local and national advertising.
  • Wevv-Tv
    Graphic Designer
    Wevv-Tv 1992 - 1992
    Evansville, In, Us
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  • Wevv-Tv
    Graphic Designer
    Wevv-Tv 1992 - 1992
    Evansville, In, Us
    View

Lisa Yates Skills

Program Management Product Management Marketing Strategy Integrated Marketing Loyalty Programs Direct Marketing Strategic Planning Product Development Cross Functional Team Leadership Loyalty Marketing Account Management Process Improvement Advertising Segmentation B2b Vendor Management Product Marketing Competitive Analysis Business Strategy Customer Service Promotions Team Leadership Team Building Forecasting Marketing Communications Daily Deals Brand Loyalty Customer Loyalty Thought Leadership Marketing Research Customer Experience Market Planning New Business Development Product Launch P&l Management Customer Relations Contract Negotiations Customer Satisfaction Online Marketing Budget Management Strategy Development Client Services Marketing Management B2b Marketing Customer Loyalty Management P&l Financial Management Ecommerce Solutions 3rd Party Partnerships Consumer Marketing Rewards Programs

Lisa Yates Education Details

  • University Of Evansville
    University Of Evansville
    Telecommunications & Public Relations

Frequently Asked Questions about Lisa Yates

What company does Lisa Yates work for?

Lisa Yates works for Lisa Yates

What is Lisa Yates's role at the current company?

Lisa Yates's current role is Seeking New A Leadership Opportunity In Product Mgmt, Marketing, Client Services or Loyalty.

What is Lisa Yates's email address?

Lisa Yates's email address is li****@****ard.com

What is Lisa Yates's direct phone number?

Lisa Yates's direct phone number is +163672*****

What schools did Lisa Yates attend?

Lisa Yates attended University Of Evansville.

What skills is Lisa Yates known for?

Lisa Yates has skills like Program Management, Product Management, Marketing Strategy, Integrated Marketing, Loyalty Programs, Direct Marketing, Strategic Planning, Product Development, Cross Functional Team Leadership, Loyalty Marketing, Account Management, Process Improvement.

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