• Manage and mentor digital content management team, providing leadership on all aspects of digital content• Work with leadership to develop and/or refine processes for digital content management, governance, and plain language• Work with clients and internal team members to understand client goals, define overall health communications objectives, tailor content to key audiences, write and implement content plans, and achieve client KPIs• Drive the firm’s commitment to plain language, adherence to client style guides, and web best practices• Forecast staffing and budgets, contribute to resource allocation strategy, and work with leadership to determine hiring needs

- Facilitate and moderate an online learning experience for graduate students enrolled in a 7-week long course in an advanced health communication program- Answer questions and provide guidance for students- Assess and monitor student performance, grading assignments and providing overall final gradesCourse: Advanced Writing for Health Communicators

• Directly managed content marketing team of in-house and freelance writers, managing content creation strategy including the company blog, case studies, white papers, social media, press releases, and more• Oversaw external communications and brand strategy increasing web traffic and engagement and coordinating with cross-functional teams to implement and manage plans and track performance; increased traffic to the company blog by 50% • Led the marketing team to two consecutive Medigy HITMC Awards for Campaign of the Year• Spearheaded a digital marketing campaign to promote the launch of a new UI/UX of flagship product, producing 3 new webpages, generating more than 15,000 impressions, and more than 500 visits to the website during the duration of the 2-month campaign• Managed social media strategy and content creation for social platforms; increased social media followers by 78% • Drove digital marketing strategies for social media and blog execution, producing more than 100 blog posts during my tenure • Developed and manage PR and media relations strategy, publishing bylines and op-eds for the executive team, managing speaking and awards submissions, and pitching to the media• Oversaw quality assurance process for external and internal communications materials

• Oversee creation of and maintain marketing assets including blogs, social media, white papers, case studies, website content, and email marketing content• Grow brand awareness and increase web traffic and engagement, coordinating with cross-functional teams to implement and manage plans and track performance; increase traffic to the company blog by 50% • Develop and drive SEO strategy • Manage social media strategy and content creation for social platforms; increased social media presence by 78% in 2021• Drive digital marketing strategies for social media and blog execution • Develop and manage PR strategy• Oversee quality assurance process for external and internal communications materials

• Managed the digital and graphics teams, overseeing SEO strategy, digital and print asset development, and day-to-day operations of both teams• Managed integrated marketing process, driving content creation and execution of materials for external consumption (website, social media, email marketing), driving key operational activities around data analytics, brand awareness, and corporate communications• Devised social media strategy and content creation for social platforms, managing vendor relationships • Developed, managed and maintained digital marketing assets including blogs, social media and email marketing content, driving continuous improvement to grow brand awareness, increase web traffic and engagement and influence revenue • Drove digital marketing strategies for social media and blog execution, coordinating with cross-functional teams to implement and manage plans and track performance• Managed and evaluated production process for external marketing activities, contributing to production planning, evaluating information and processes, and making recommendations for strategic or process changes based on the performance of digital marketing efforts• Oversaw quality assurance process for external and internal communications materials

• Manage the editorial process for all print and web materials, including multimedia communications and promotional materials for various campaigns• Edit and manage public-facing corporate blog through online content management system • Manage 4-member Editorial team and process for drafting copy for print and web materials for patients, physicians, clinical research staff, and the public, ensuring the appropriate voice and health literacy level is used for each piece• Oversee quality assurance (QA) process of all print materials• Lead regular company-wide trainings on editorial process, health literacy, and communications

• Manage the editorial process for all print and web materials, including multimedia communications and promotional materials for various campaigns• Manage the editorial process for print and web materials for government agencies including the National Cancer Institute, the FDA, and the Division of Cancer, Control & Population Science• Draft copy for print and web materials for patients, physicians, clinical research staff, and the public, ensuring the appropriate voice and health literacy level is used for each piece• Perform quality assurance (QA) of all print materials• Edit and manage public-facing corporate blog through online content management system: http://mmgct.com/blog.aspx

• Edit stories daily on topics including childhood obesity, care quality, nursing, public health, and human capital• Oversee six monthly electronic marketing publications covering various health care terrains• Conduct daily editorial and budgeting meeting for daily publication serving 75,000 hospital executives• Directly manage and perform edits for a team of three editors

• Budget and write a bi-weekly publication aimed at hospital facility, security, and safety directors• Select copy and design the layout for a quarterly handbook that culled stories from three health care publications