Increased top account penetration by 130% by launching a guerilla brand campaign and hosting a breakout session during their annual franchisee conference.

– Generated $18M in annual revenue by leading a team of 19, including product, web, sales, marketing, and operations to build a new, high-intent PLG journey. – Improved on-time delivery of prioritized projects by 41% by rolling out Agile principles across 3 teams.

– Achieved an average 51% month-over-month increase in MQLs, and an average 25% month-over-month increase in SQLs in a new SAM. – Established a coordinated global webinar strategy, increasing associated inquiries by 55%.

— Chorus Austin: Developed an event marketing plan resulting in the most tickets ever sold for one of their concerts. 38% of tickets were attributable to a new group sales program. Decreased percentage of purchases made at the door vs online from 60% to 5%. Increased social media engagements by 486%.— Cox Communications Gulf Coast: Produced outdoor campaigns averaging 580,000 views per day. Creative direction of co-branded campaigns with NFL, NBA, and NCAA teams.Other clients: Department of Natural Resources, Cox Media Louisiana, Halliburton, TransTex Treating, Eureka Midstream, Coalition to Restore Coastal Louisiana, Valerus, e/Prime Publications, Toledo Ecotourism Association (Belize)

– Improved direct mail response rate by 31% through iterative A/B testing of message hierarchy and CTA.– Enabled sales to project SDR staffing needs by creating predictive models of inbound call volume per marketing campaign.