Lisa Borland Email & Phone Number

Oakland, CA, US

Berkeley, California, United States

San Francisco

• Regional / Alumni Marketing
• Managed all marketing projects for the regional and Alumni marketing teams, approximately 250 projects per year with multiple assets each; includes rolling out an automated, template approach for campus‐specific.
• Oversaw production and media budgets, ranging from $15 to $50 million per year.
• Managed complicated projects that required coordinating creative, studio, production, account management, media and finance teams.
• Managed two $1+ million brand photo shoots, resulting in 10,000+ images added to internal library.
• Coordinated email distribution for quarterly campus events across U.S.; 300+ email versions per event.

San Francisco

• Clients: Hyundai, Sprint and new business pitches
• Lead project manager on Hyundai new business pitch, which the agency won.
• Coordinated creative development and production of the pitch idea, which resulted in highlysuccessful brand transformation for Hyundai in the U.S.
• Oversaw Elantra Touring launch, including TV, web, print and product brochure.

San Francisco

Clients: Sprint and Wellpoint.

San Francisco

Clients: Microsoft (XBOX 360, MS Office, MSN, MS VS.Net and Office for Mac) NBC11, StubHub, Oakland A’s, California Table Grapes, GM, and new business pitches

Bachelor'S Degree, Marketing - Minor In Psychology

Education record