Lisa Borthwick, Email & Phone Number

Ascot, Gb

London, England, United Kingdom

Passionate Sales Leader with extensive experience in the tech industry. I foster a collaborative and innovative culture, empowering my team to contribute ideas and solutions. Open communication is key.>Leading the EMEA Sales Teams, including training, recruitment and setting the Sales Quota Annually. >Identifying Growth areas for the business and implementing a strong GTM Strategy >Maintaining and expanding Client relationships>Implementing Key Growth strategies to build new client partnerships>Working closely with the Leadership team to align Sales strategy with overall Business Goals>Building new solutions and initiatives for the Sales team>Fostering a strong team culture that motivates the team.>Forming strong alliances with APAC and US Sales Teams on Key Accounts to grow Global Revenues

London, United Kingdom

>Develop a compelling go-to-market content portfolio to unlock new revenue streams for the business.>Drive client growth and diversification by identifying new opportunities within existing and potential clients.>Empower the sales team with cutting-edge selling tools and messaging.>Educate agency and client teams to leverage effective language for client development and revenue expansion.>Forge new business relationships through strategic networking, LinkedIn outreach, and targeted cold calling.

London, United Kingdom

In this role, Lisa oversees the Go-to-Market Portfolio across Western Europe, spearheading IDC's expertise in Buyer Behavior and Sales Enablement practices.IDC's Buyer Behavior Practice empowers vendors to gain a competitive advantage by providing insights and analysis on their technology buyers' needs.The Sales Enablement Practice equips vendors to boost sales effectiveness and productivity, ultimately driving revenue growth.

United Kingdom

Lisa led IDC’s go-to-market services (GMS) portfolio in Western Europe. My focus was developing research based content marketing campaigns to support IDC’s clients in engaging with the market. IDC’s GMS portfolio supports engagement across the customer buying journey, including: thought leadership and lead generation content, tools to understand the business value of IT solutions, training and assets to improve the effectiveness of direct and partner salesforces. My expertise is in creating marketing assets that can be delivered through multiple channels including online, print, social, mobile and at events.International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy.

With over 10 years’ experience in the IT media industry my role as Strategic Clients Director included sourcing new technology companies and maintaining existing relationships across a varied portfolio of B2B and B2C brands. My role involved consulting with clients on their marketing objectives by providing solutions and building integrated campaigns which include mobile, digital, social, research, events and print, helping our clients to connect with over 280 million technology buyers in 97 markets.

IDG Global Solutions is the centralised services division of International Data Group (IDG), the world's largest technology, media, events and research company.As Director of International Sales, I managed a team of 4 and was responsible for new business development, pipeline analysis, client retention and relationship management. Working with client objectives to find suitable solutions and building truly integrated multi-platform marketing programs across our range of services from research through to Social/Mobile solutions.

Selling integrated marketing solutions to both agency and clients across UK, France and Northern Europe. This role focused upon Business Development as well as the management of existing relationships.

As International Sales Manager, my primary role involved building and developing relationships with key media agencies. I was responsible for the representation of the global IDG portfolio to these agencies, educating them on new developments and innovations within countries and/or regions of focus for their client base. Along with developing compelling and targeted marketing campaigns which met their clients strategies and objectives.

Professional Diploma In Digital Marketing, Cdmp - Certified Digital Marketing Professional

Distinction, Certificate In B2B Marketing

Ba Hons, International Business, 2:1