Lisa Bowen Email and Phone Number
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I excel in entrepreneurial thinking, bringing a unique blend of leadership and strategic vision to various industries. My career to date has focused primarily on the healthcare industry. Over three decades, I have honed my ability to align brand and financial perspectives, translating Voice of the Customer (VOC) insights into actionable strategies. My leadership of cross-functional teams and collaboration with CEOs, Key Opinion Leaders (KOLs), and matrix teams has consistently driven growth and innovation. My expertise lies in shaping marketing operations to foster organizational success, a unique approach that sets me apart in the industry.My business acumen has been consistently recognized, as I have developed marketing strategies that align with broader organizational goals. I’m proficient in digital marketing, including SEO, social media, content marketing, and e-commerce. My data-driven approach enables me to optimize campaigns and enhance customer engagement. I take pride in my adaptability and relevance in the modern healthcare industry, where change is constant. My strong brand development and storytelling skills allow me to connect with target audiences and differentiate brands in competitive markets.I am adept at balancing short-term marketing needs with long-term brand-building efforts, consistently delivering on my vision and achieving business goals. My commitment to fostering a positive company culture is not just a professional goal but a personal one. I am dedicated to inspiring others with my leadership style, and I believe in the power of mentoring employees and leading with integrity. As a purpose-driven leader, I am committed to fostering a positive company culture. I leverage data insights and analytics to refine strategies, ensuring my initiatives drive growth and operational success. I hope to motivate others with my dedication to inspiring leadership.Throughout my career, I have been honored with numerous awards for my contributions to healthcare marketing. These include the President’s Club Impact Award (2022) for exceeding sales and marketing goals, the Enterprise-Wide Growth Award (2021) for improving Net Promoter Scores by over 60%, and the US Impact Award Brand Leader of the Year (2021) for my exceptional leadership during the challenging times of COVID-19. These accolades, which reflect my innovative approach, execution excellence, and lasting impact on the healthcare industry, are a testament to my professional achievements.
Pharmerica
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Vice President Of Marketing @ Pharmerica | Growth And Customer Loyalty ExpertPharmerica Jan 2018 - PresentLouisville, Kentucky, Us• I led independent research to assess brand perception, resulting in a 60% boost in brand awareness and a 30% improvement in brand perception over three years. Overcoming initial skepticism, I demonstrated the power of a data-driven approach to brand management.• By conducting a detailed marketing process analysis, I implemented standardized workflows and advanced tools, increasing marketing ROI by 20%. This transition, involving diverse teams, succeeded through solid communication and training.• I launched an integrated care-at-home program for high-risk patients, reducing adverse health events and saving $2,400 per member annually. Collaborating with healthcare providers was vital to achieving these measurable outcomes despite the complexity of patient needs.• During the COVID-19 pandemic, I quickly developed an interactive educational platform, leveraging telepharmacy services and partnerships. This platform grew attendance and lead generation by 50%, ensuring continued access to long-term care resources .
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Head Of Marketing (Consultant)Pharmerica 2013 - 2017Louisville, Kentucky, Us• Strategically advising the CEO, I helped reshape the company’s vision, launching new programs and services that elevated brand recognition and market position. I drove significant growth and strengthened its market presence by redefining the company's story and positioning .• I managed a team of six marketing contractors, delivering innovative solutions to over 15 top-tier clients across the U.S. By guiding the team from ideation to commercialization, I ensured we consistently exceeded client expectations and fostered a culture of excellence.• Strategically led new product development and optimizing marketing strategies, which resulted in a 12% increase in program adoption, client retention, and new business. This role allowed me to combine strategic insights with hands-on execution, driving impactful results.
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Vice President Client ServicesRdw Group 2011 - 2012Providence, Ri, Us• In this role, one of my most significant achievements was driving sustainable growth and profitability through enhanced operations and client relationships, securing $3M+ in annual business while cultivating new client partnerships.• I eventually achieved $3.5M+ in funding for a non-profit client’s strategic campaign and delivered $6.5M in overall financing of FY'12, earning company awards for exceptional performance and leadership. -
Director Of Product MarketingCvs Health 2001 - 2011Woonsocket, Ri, Us• I led the creation of the first PBM member loyalty program, delivering a seamless omnichannel experience across 9,500 CVS locations. This large-scale integration was achieved by focusing on consumer needs and coordinating efforts across multiple channels for a smooth rollout.• As part of the Enterprise Leadership Team, I co-led the successful launch of the Pharmacy Advisor program, exceeding the target for new corporate clients by 125%. I ensured success by aligning corporate strategies with client needs and driving data-driven execution.• I also delivered the industry’s first 90-day Maintenance Choice program to CVS retail locations, helping the company grow its market share in the PBM segment by overcoming operational complexities and driving strategic collaboration.• I aligned PBM messaging and content creation for over 750 sales members, improving B2B and consumer marketing efforts. I helped establish CVS as one of the top two pharmacy benefit management services through training and collaboration. -
Vice President, Marketing And Business DevelopmentQualitymetric, Optuminsight Company 1997 - 2001• I played a pivotal role in shaping the strategic direction of a health outcomes measurement company, building its business development and marketing infrastructure, and strengthening its market position as the fourth employee hired.• As a key executive team member, we secured multiple rounds of venture capital financing to drive growth while consistently achieving 150% of sales targets in the first two years.• I also led a major international media campaign to introduce a groundbreaking web-based patient outcomes tool, gaining global coverage from outlets like CBS, CNN, Reuters, MSNBC, and BBC News .
Lisa Bowen Skills
Lisa Bowen Education Details
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University Of Rhode IslandMinor Communications University Of Rhode Island
Frequently Asked Questions about Lisa Bowen
What company does Lisa Bowen work for?
Lisa Bowen works for Pharmerica
What is Lisa Bowen's role at the current company?
Lisa Bowen's current role is An Executive serving Healthcare & Non-Profit Organizations | Planning & Strategy | Marketing & Branding | P&L Leadership | Product Development & Commercialization | Process Optimization | Talent & Resource Development.
What is Lisa Bowen's email address?
Lisa Bowen's email address is li****@****cox.net
What is Lisa Bowen's direct phone number?
Lisa Bowen's direct phone number is +163092*****
What schools did Lisa Bowen attend?
Lisa Bowen attended University Of Rhode Island.
What skills is Lisa Bowen known for?
Lisa Bowen has skills like Integrated Marketing, Marketing Communications, Marketing Strategy, Social Media Marketing, Marketing, Strategy, Digital Marketing, Product Marketing, Account Management, Market Planning, Crm, Strategic Planning.
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