Lisa Bowen Email & Phone Number

Louisville, Kentucky, Us

• I led independent research to assess brand perception, resulting in a 60% boost in brand awareness and a 30% improvement in brand perception over three years. Overcoming initial skepticism, I demonstrated the power of a data-driven approach to brand management.• By conducting a detailed marketing process analysis, I implemented standardized workflows and advanced tools, increasing marketing ROI by 20%. This transition, involving diverse teams, succeeded through solid communication and training.• I launched an integrated care-at-home program for high-risk patients, reducing adverse health events and saving $2,400 per member annually. Collaborating with healthcare providers was vital to achieving these measurable outcomes despite the complexity of patient needs.• During the COVID-19 pandemic, I quickly developed an interactive educational platform, leveraging telepharmacy services and partnerships. This platform grew attendance and lead generation by 50%, ensuring continued access to long-term care resources .

Louisville, Kentucky, Us

• Strategically advising the CEO, I helped reshape the company’s vision, launching new programs and services that elevated brand recognition and market position. I drove significant growth and strengthened its market presence by redefining the company's story and positioning .• I managed a team of six marketing contractors, delivering innovative solutions to over 15 top-tier clients across the U.S. By guiding the team from ideation to commercialization, I ensured we consistently exceeded client expectations and fostered a culture of excellence.• Strategically led new product development and optimizing marketing strategies, which resulted in a 12% increase in program adoption, client retention, and new business. This role allowed me to combine strategic insights with hands-on execution, driving impactful results.

Providence, Ri, Us

• In this role, one of my most significant achievements was driving sustainable growth and profitability through enhanced operations and client relationships, securing $3M+ in annual business while cultivating new client partnerships.• I eventually achieved $3.5M+ in funding for a non-profit client’s strategic campaign and delivered $6.5M in overall financing of FY'12, earning company awards for exceptional performance and leadership.

Woonsocket, Ri, Us

• I led the creation of the first PBM member loyalty program, delivering a seamless omnichannel experience across 9,500 CVS locations. This large-scale integration was achieved by focusing on consumer needs and coordinating efforts across multiple channels for a smooth rollout.• As part of the Enterprise Leadership Team, I co-led the successful launch of the Pharmacy Advisor program, exceeding the target for new corporate clients by 125%. I ensured success by aligning corporate strategies with client needs and driving data-driven execution.• I also delivered the industry’s first 90-day Maintenance Choice program to CVS retail locations, helping the company grow its market share in the PBM segment by overcoming operational complexities and driving strategic collaboration.• I aligned PBM messaging and content creation for over 750 sales members, improving B2B and consumer marketing efforts. I helped establish CVS as one of the top two pharmacy benefit management services through training and collaboration.

• I played a pivotal role in shaping the strategic direction of a health outcomes measurement company, building its business development and marketing infrastructure, and strengthening its market position as the fourth employee hired.• As a key executive team member, we secured multiple rounds of venture capital financing to drive growth while consistently achieving 150% of sales targets in the first two years.• I also led a major international media campaign to introduce a groundbreaking web-based patient outcomes tool, gaining global coverage from outlets like CBS, CNN, Reuters, MSNBC, and BBC News .