Lisa Bowers

Lisa Bowers Email and Phone Number

Strategic Partnerships | Sustainability Expert | Marketing Leader @ Bpeace (Business Council for Peace)
Lisa Bowers's Location
Washington, District of Columbia, United States, United States
About Lisa Bowers

With a background in business development, brand management, and storytelling through film, supported by an MBA and sustainability credentials, I am a mission-driven leader with experience in strategic partnerships and marketing. My focus is the development of impactful sustainability initiatives that solve today's most critical environmental challenges through innovation and meaningful alliances. I have achieved success in complex, matrixed organizations through cross-divisional collaboration.Currently pursuing Masters in Sustainability part-time.

Lisa Bowers's Current Company Details
Bpeace (Business Council for Peace)

Bpeace (Business Council For Peace)

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Strategic Partnerships | Sustainability Expert | Marketing Leader
Lisa Bowers Work Experience Details
  • Smoothsailing Sustainability
    President
    Smoothsailing Sustainability Sep 2024 - Present
    Craft environmental sustainability action plans, provide roadmaps for greenhouse gas inventories, develop and implement stakeholder maps and supplier engagement plans, and conduct ESG benchmarking.
  • Bpeace (Business Council For Peace)
    Executive Council Member, Climate Action Team Member, And Volunteer Skillanthropist
    Bpeace (Business Council For Peace) May 2019 - Present
    Winston Salem, Nc, Us
    Climate Action: Helped develop and launch Bpeace's first Climate Roundtable. Moderated expert panel. Skillanthropist Project: Wrote strategic marketing plan and survey to drive residential and school adoption of bottle drop-off for El Salvador's largest recycling center.
  • Live Nation Entertainment
    Environmental Defense Fund Climate Corps Fellow
    Live Nation Entertainment May 2024 - Aug 2024
    Beverly Hills, California, Us
    - Proposed a roadmap and tactical plan for a sustainability supplier engagement program that could help reduce Live Nation Entertainment's indirect greenhouse gas emissions.- Created a stakeholder map that proposed roles and responsibilities for stakeholders influencing supplier sustainability. - Received EDF expert training on GHG accounting, supplier engagement, food waste, and climate justice.
  • U.S. Green Building Council
    Director, Global Market Development
    U.S. Green Building Council Apr 2023 - Apr 2024
    Washington, Dc, Us
    - Led new membership programs. Wrote strategic new membership plan. Acquired 323 new members.- Conducted 17 marketing campaigns, advancing USGBC's priorities, including decarbonization.
  • U.S. Green Building Council
    Director, Event Sponsorship And Partnerships
    U.S. Green Building Council Oct 2017 - Apr 2023
    Washington, Dc, Us
    Senior leader in the development and execution of sponsorship strategy, supporting USGBC’s global market development offices. Established strategic partnerships with key stakeholders critical to green building. Built core programs that were able to transition to digital platforms, expand globally, and develop market depth in key sectors.
  • Smoothsailing Marketing
    President
    Smoothsailing Marketing Jul 2008 - Oct 2017
    Strategic marketing & sales consulting specializing in: Communications strategies and compelling marketing materials; Marketing plans and strategies, including market research and brand strategy; Strategic Alliances, Sponsorships, & Promotional Partnerships and new business development. Partial client roster: PBS, National Geographic Entertainment, Khaled bin Sultan Living Oceans Foundation, Grameen Foundation, Threshold Group (Impact Investing), Great Museums, Warren Buffett's Secret Millionaires Club, Kaleidoscope Youth Marketing.Online video partners included: Hulu, SnagFilms, YouTube, Amazon, Netflix, and iTunes.
  • National Geographic Entertainment
    Director Of Sales And Marketing
    National Geographic Entertainment 2004 - 2008
    Washington, Dc, Us
    Managed sales of television and film properties, oversaw client management, and developed integrated marketing programs. Increased cross-platform selling at NGS. Initiated NGE Go Green!, cross-platform team created to lessen NGE’s environmental footprint. Managed execution of multimedia sponsorships with TV or film, digital, public relations, educational, promotions, and cause marketing components. Managed salespeople responsible for selling National Geographic Kids, Film, and Television products.
  • Popular Science
    Marketing Director
    Popular Science 2000 - 2001
    Miami, Florida, Us
    Built Popular Science brand through TV affiliations, Internet, educational initiatives, direct mail, and events. Created advertising sales packages (and related collateral and sell sheets, contests, and taglines), such as a cause initiative with Computers for Youth and a science center and mall tour sponsorship program customized for Sprint and IBM.
  • Wnet/Pbs Sponsorship Group
    Account Director
    Wnet/Pbs Sponsorship Group 1997 - 2000
    Managed sponsors of television productions. Led multifunctional teams to execute marketing plans. Wrote and presented sponsorship analyses.
  • Revlon
    Product Manager
    Revlon 1995 - 1997
    New York, Ny, Us
    Managed Eye Category, comprising 24 brands and 124 SKU’s. Led the Eye category of Revlon's two largest cross-category brands, resulting in Revlon’s most profitable launch in its history. Conducted research, wrote strategic plan, and managed ColorStay Lashcolor, which became #2 mascara in 2 months and introduced Age Defying Eye Color and ColorStay Eyecolor and Eyeliner, which became top 10 products.
  • Nabisco
    Associate Product Manager
    Nabisco 1990 - 1995
    Us
    - Contributed to launches of Egg Beaters extensions, resulting in Egg Beaters’ distinction as Nabisco’s fastest growing business - Developed communications plan that was an integrated strategic response to new FDA regulations - Led productivity task force, creating $800K in savings- Improved effectiveness of $30mm promotion plan

Lisa Bowers Skills

Integrated Marketing Digital Marketing Marketing Strategy Strategy Marketing Digital Media Strategic Partnerships Social Media Social Media Marketing Sponsorship Entertainment E Commerce Business Development Management Marketing Communications Market Research Brand Development Seo Online Marketing Strategic Planning Promotions Television Social Networking Sales Digital Strategy Direct Mail Brand Architecture Strategic Alliances Cause Marketing Crm Brand Management Mobile Marketing Advertising Sales Entertainment Marketing Social Enterprise Sponsorship Marketing Impact Investing Leadership Sustainability

Lisa Bowers Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Marketing Concentration
  • Harvard Extension School
    Harvard Extension School
    Sustainability
  • University Of Virginia
    University Of Virginia
    Finance

Frequently Asked Questions about Lisa Bowers

What company does Lisa Bowers work for?

Lisa Bowers works for Bpeace (Business Council For Peace)

What is Lisa Bowers's role at the current company?

Lisa Bowers's current role is Strategic Partnerships | Sustainability Expert | Marketing Leader.

What is Lisa Bowers's email address?

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What is Lisa Bowers's direct phone number?

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What schools did Lisa Bowers attend?

Lisa Bowers attended Ucla Anderson School Of Management, Harvard Extension School, University Of Virginia.

What are some of Lisa Bowers's interests?

Lisa Bowers has interest in Social Services.

What skills is Lisa Bowers known for?

Lisa Bowers has skills like Integrated Marketing, Digital Marketing, Marketing Strategy, Strategy, Marketing, Digital Media, Strategic Partnerships, Social Media, Social Media Marketing, Sponsorship, Entertainment, E Commerce.

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