Lisa Bowman 🎯 Email & Phone Number

Atlanta, Ga, Us

Fort Myers, Fl, Us

Helping students, entry and mid- level marketers position for career success by using our experience as C- level leaders who have hired 1000s of talented marketing resources. All we do is INterview. Need a coach? need a resume? We'll refer you. Need to get the job? That takes acing your INterview. We do the prep to role play, conduct a mock interview and then hold s feedback session helping candidates identify areas to improve upon. Our goal is to INterivew 10,000 candidates in a year.

Atlanta, Georgia, Ge

I'm actually the Chief Mojo Officer.mojo (noun) mo-jo.A magic spell, hex or charm. A magical power. "She's working her mojo for us" or She mojo'd our brand"Partner with companies across multiple industries including social impact, non-profit, real estate, healthcare, and lifestyle sectors; engage with client stakeholders to craft communications, marketing, brand development, and business strategies. Sample work product & results:•Secured over 1M impressions including local network TV coverage on opening day for location of animal welfare social impact partnership co-located within PetSmart store. •Created brand identity and positioning for start-up lifestyle brand; performed extensive market research to identify consumer propensity to purchase, developed advisory board, and established business processes for organization. •Managed social media strategy for social impact organization employing individuals on Autism spectrum; developed video series and “Not all Great Minds Think Alike” campaign; improved followers by 4.5% and engagement by 10%.

Denver, Co, Us

Serve as Board Advisor on Marketing, Communications, Strategy & Philanthropy for Series E funded FinTech

Alexandria, Virginia, Us

United Way fights for the health, education and financial stability of every person in every community. As the world's largest privately funded NGO that impacts more than 60M lives annually, United Way Worldwide’s brand is valued at $14.3B and the only non-profit to be listed on Forbes Top 50 Most Valuable Brands.___________________________________________________________________________________________________________________________________Led Communications, Marketing and Data Insights/Analytics teams to drive awareness of the organization’s fight for the health, education and financial stability of every person in every community. Responsible for creating clear and consistent messaging for stakeholders including media, corporate partners, employees, policymakers, donors and United Way’s network of 1,800 global local organizations. Creative/ master-brand transformation; disrupted a 10-year relationship with The Ad Council which yielded ~ $1M savings and increased PSA impressions by an average of 31% y/y. o Donated media value more than doubledo New creative consistently ranked in Top 20 of > 1,100 PSAs tracked by Nielseno Dayparts shifted from 40% LN to 40% EAMo More than 70% of independent local United Ways adopted new brand framework year oneNew brand launch of Women United resulted in revenue generation that surpassed $2B and had 81% brand adoptionLaunched reality series, THE HERO EFFECT, on Oprah Winfrey Network (OWN)Oversaw global launch of PerformanceLink; inaugural Business Intelligence/Data Analytics tool Introduced influencers initiative, driving uptick in following across all social channelsTransitioned from legacy live event program to development and launch of new digital education program, CHARACTER PLAYBOOK with NFL; nearly 500k students across 5000 schools engagedKey business partner aligned with CFO & CTO supporting enterprise digital transformation and launch of SALESFORCE PHILANTHROPY CLOUD philanthropic platform

Atlanta, Ga, Us

Hand-selected by EVP of HR to assume a newly created role working across all functions globally to develop, draft and implement UPS’s inaugural Human Rights Statement. Member of UPS Sustainability Directors’ Committee; UPS’s governance body charged with developing and executing global sustainability strategy chaired by UPS’s Chief Sustainability Officer.– Evaluated geographically specific components of Human Rights inclusive of operational, human capital, environmental and workforce approaches to inform statement and it’s supporting principles– Crafted HUMAN RIGHTS STATEMENT and secured approval from multiple senior stakeholders– Developed communication strategy plans for internal/external launch of statement– Contributing author to and editor of UPS CORPORATE SUSTAINABILITY REPORT and major sustainability indices (GRI, DJSI and others) to which UPS reports

Atlanta, Ga, Us

Hand-selected by CHRO to be first ever “functional CMCO” of Foundation, looking at philanthropic activity via a marketing communications lens to boost brand reputation and customer engagement. Accountable for strategic approach to all communications and marketing efforts including live events, social media and PR. Directed and oversaw an $80M annual strategic philanthropic investment portfolio consisting of Diversity programming, United Way campaign, and corporate sponsorships. Direct report to Foundation President & Chief Diversity Officer– Responsible for all Foundation communications; provided creative strategy and key messaging for marketing and communications initiatives with overarching goal of raising brand awareness and creating enhanced reputational value for UPS – Contributing author to employee publications highlighting Foundation programs– Key spokesperson for Foundation– Managed Public Relations and crisis response strategy– Used media and internal assets to promote corporate citizenship efforts – Developed WHITE PAPERS, brochures and other collateral assets– Converted traditional annual report detailing investments to storytelling SOCIAL IMPACT REPORT format– Innovated $3.2M of diversity -oriented conference and sponsorship events with new digital /social components and revised live events approach– Created content and media opportunities to showcase diversity organization investments and relationships– Primary liaison with Public Affairs for issues of Diversity, Economic Empowerment, Educational Programs and Environmental Initiatives

Atlanta, Ga, Us

- Conducted identification, diligence and execution of non-traditional revenue generation for UPS - Concepted, developed, and successfully launched UPS Direct to Door; a co-op media offering from UPS that provided for doorstep delivery of promotional materials and positioned UPS to compete with traditional direct mail - Responsible for lifecycle development spanning from product conceptualization to execution in market and all support functions (operations, training, communications, research, sales customer experience, public affairs, compliance and reporting)Key accomplishments included: - Creation of first direct B2C product from UPS - Program was developed and in-market within 6 months - Garnered response rates exceeding 15% compared to 3% traditional targeted direct mail - Secured significant national media coverage for UPS

Atlanta, Ga, Us

- Marketing principal on post-acquisition team that led the rebranding effort of 3900 + locations of Mail Boxes, Etc. to The UPS Store - Managed a rebranding budget in excess of $60m that encompassed complete brand conversion and market awareness efforts inclusive of national broadcast and in store merchandising; concept tested new name and resonance with target audiences - Directed and provided oversight of organizational marketing policies, objectives, and initiatives with respect to retail presence. - Developed corporate strategy behind all marketing communications including advertising, direct mail and local store marketing materials with UPS's first foray into retail and B2C - Oversaw all research initiatives to define segmentation and market approach to facilitate UPS’s entrée into the consumer arena via a retail environment - Developed all customer acquisition and package conversion programs within UPS’s universe of 68,000 retail channels; navigated channel conflict and concert among retail resellers- Defined new brand positioning and in-store UPS branded materials within retail partner locations including Office Depot and Staples

Atlanta, Ga, Us

–Responsible for overall strategic direction and development of new concepts surrounding adjacent business offerings for UPS and UPS subsidiaries–Defined and implemented go-to-market strategies for all new business offerings–Created marketing and business development strategies to support launch of new business units, service offerings, and line extension products–Constructed all marketing collateral and corporate identity for e-Ventures business unit–Served as external spokeswoman for media relations for e-Ventures; interfaced heavily with venture capital community–Created portfolio of tools and templates to implement business development and marketing activities within emergent business units–Defined overall market entry strategy and positioning for new business offerings–Oversaw conceptualization and execution of all Marketing Communications programs for business concepts

Emory Executive Education-Executive Perspectives

Executive Education -Leadership Academy

Bachelor Of Arts (B.A.), Marketing

Communication, Journalism, And Related Programs