A classically trained CPG brand and marketing leader, I’m most passionate about harnessing the power of business to influence positive change. I love helping founders of mission-driven CPG businesses unlock their next phase of growth and do so by drawing from a combined 20 years of consumer-driven in-house and agency brand management experience.My career journey has included a tenure with Annie’s where I was engaged in all stages of the business -- from a privately held company, through an IPO and an acquisition by General Mills. One of the highlights was leading integrated business planning and innovation strategy for the General Mills Natural & Organic operating unit to drive focused growth.My next stop was serving as as director of marketing at Vero Foods (True Story and Fork in the Road Foods) where I led a brand reinvention and innovation strategy as both brands scaled to national distribution. I’ve also delivered consulting services to mission-driven startups, both directly through my own consulting practice and as a CMO in Residence with Smoketown Strategy. Most recently, I was the Chief Innovation and Brand Officer at DeeBee's Organics, a mom-founded snack food company. I lead business, marketing, and innovation strategy helping build the business to its next stage of growth. Finally, I’m a culture builder at heart. As a manager, I’m known for creating truly collaborative and inclusive team environments, to ensure that the business and its people thrive together. I proudly offer expertise across the following disciplines:-Marketing, Brand & Communications Strategy -Staff Leadership & Development-Omnichannel Activation-P&L Accountability-Trade & Shopper Marketing-Digital & Social Campaigns-Consumer Research & Insights-Agency Selection & Management-Executive Level Consulting