I am a direct-to-consumer CMO and general management executive with a 30-year track record of proven results. I launch, grow, and monetize DTC and omnichannel brands. I am also a subscription business model and pricing expert. With a solid record of delivering outstanding strategic marketing leadership, I work with brands in the following areas:- Omnichannel Marketing (eCommerce/Social/DRTV/In-Box/Retail/Mail/Print/Earned Media/Partnerships)- Customer Acquisition & Retention Marketing- Offer Structure/Pricing- Go-to-Market Strategy- Subscription Business Models- Amazon/Third Party Platforms - New Product/Brand Development- Celebrity Integration- Customer Experience- P&L Management- Data Analytics/Modeling- Inventory & Financial Forecasting- Product Compliance Improvement- Market Research & Analysis- Operational Recommendations- Organizational LeadershipAs a Board Member of Girls in Tech, Los Angeles, a former Board Member and President of Organization of Women Executives and a Founding Member of Chief, I am also passionate about helping elevate women in the workplace.Find more information about my background, skills, and services here: www.directupside.com
Listed skills include Direct Marketing, Integrated Marketing, Multi Channel Marketing, Marketing Strategy, and 23 others.