+ Manage corporate meetings and events from the implementation of strategy, contract execution, delivery of objectives and execution of logistics through final billing reconciliation+ Consistently achieve business results, maximize saving opportunities and leverage greater transparency with each specific meeting or event+ Provide unparalleled levels of customer service on all meetings, events and programs with a track record in delivering white-glove service+ Client/member liaison to educate about the organization’s services+ Facilitate media relations through broadcast emails, press releases and social media

+ Coordinate all marketing and exposure opportunities for GreenRock+ Serve as brand ambassador for the firm in ensuring consistency throughout all marketing collateral and media presence+ Lead content provider/editor for all marketing pieces+ Lead contact for website content; spearheaded entire web launch+ Track marketing efforts and key industry events+ Craft social media updates and tracking

+ Daily editorial coverage for the Western U.S., encompassing 16 markets+ Proven ability to meet multiple daily deadlines+ Consummate team player while working with many business lines within the startup+ Feature writer for client content work

+ Excel in initiating new concepts and managing multiple projects+ Excellent prioritizing, writing and editing abilities+ Track record in establishing and maintaining extensive national media contacts+ Proven ability to perform in daily deadline-oriented environment

+ Interact exceptionally with organizational C-levels in developing strategies+ Excel in initiating new concepts and managing multiple projects+ Excellent managing and negotiating abilities+ Comprehensive background in all aspects of marketing management, including strategic content, advertising, public relations and branding+ Primary client liaison and lead for strategic planning and implementation+ Extensive experience in assessing and aligning marketing organizations with strategic directions + Provide marketing expertise for client engagements through a strategic partnership+ Act as interim executive to assist funded companies with activities associated with launching and marketing new businesses + Implement consulting and project management services for venture capitalists, advertising and public relations firms, universities and industry associations+ Offer a brand of creative strategic thinking, tools and methodology to enable clients to frame issues and solutions based on where a company needs to go + Global partner list includes Coca-Cola, SBC, CNN, Morgan Stanley, Wal-Mart, Spherion, Turner Broadcasting, Home Depot, Coldwell Banker, Grubb & Ellis, Alain Pinel Realtors, Better Homes & Gardens Real Estate, Colliers International, Trumark and many others+ Business environments have ranged from B2B and B2C, 40,000 to 10 employees, failing and succeeding, majority, African American and Hispanic + Other environments have included $20 billion to $100,000 in revenue, global and local, to merged and acquired, to divested, starting up and restructuring

+ Highly connected influencer with abundant industry leverage + Facilitating a wide range of communications strategies to promote higher company visibility+ Executing strategic initiatives to meet growth objectives+ Interfacing with national contacts to provide exposure vehicles within real estate vertical+ Leading the feed overhaul process, and identifying new tiers and company categories+ Proposing numerous revenue-generating models for sustained growth + Editing and writing much of the content generated by the company+ Bolstering the company profile within social media platforms through content sharing

+ Organization financial growth of 643 percent during eight year tenure as executive director+ Managed corporate meetings and events from the implementation of strategy, contract execution, delivery of objectives and execution of logistics through final billing reconciliation+ Consistently achieved business results, maximize saving opportunities and leverage greater transparency with each specific meeting or event+ Provided unparalleled levels of customer service on all meetings, events and programs with a track record in delivering white-glove service+ Client/member liaison to educate about the organization’s services+ Facilitated media and government relations through broadcast emails, press releases and stakeholder appointments+ Ensured brand recognition through website monitoring, collateral design, and message crafting + Gathered and analyzed market and competitor informationSuccess Stories:* Advised and guided board of directors on addressing organizational challenges * Designed a revamp of the communications plan which led to greater website and app functionality, top-line growth, advancement to the next level of business complexity and the eventual successful transition to higher membership tier* Chapter received numerous awards and growth advancement during 10-year tenure* Identified market dynamics that blocked growth efforts* Coached presidents in best practices which resulted in more visible chapter presence* Clarified chapter’s purpose, objectives and core competencies as they relate to market perception

+ Comprehensive background in all aspects of marketing management, including editorial, publishing, advertising, public relations and event management+ Creative expertise in developing innovative communications methodsInteract exceptionally with multiple organizational levels in developing strategies+ Excel in initiating new concepts and managing multiple projects+ Excellent prioritizing, writing, editing, organizing and negotiating abilities+ Track record in establishing and maintaining extensive national media contacts+ Proven ability to perform in deadline-oriented environments for different clients

+ Increased advertising visibility in The Wall Street Journal through management of all aspects from conception to final layout + Ensured quality and timely content of message through constant web monitoring+ Directed team in creation of sales presentation pieces which led to numerous property listings+ Landed cover articles in Commercial Property News and National Real Estate Investor in 2000 and a cover article in Real Estate Forum in 2001

+ Facilitated media relations strategies to successfully turn around a tarnished public image + Used crisis communications strategies to avert negative publicity+ Created effective advertising and publicity on behalf of district managers+ Planned events such as open houses and forecast/new business meetings+ Provided public relations training and counsel to district managers+ Prepared and executed business plans for corporate campaigns

+ Supporting sales account executives through advertising, public relations and marketing mechanisms+ Planning and implementing direct mail campaigns+ Researching and executing proposals, resulting in the acquisition of major accounts+ Creating presentation/year-end materials for client review and information+ Writing, editing and designing an instructional handbook on home selling that was a benchmark in the relocation industry+ Developing letters for a sales follow-up campaign+ Interfacing with designers and manufacturers to create a unique trade show image

+ Successfully implemented a magazine that reached 160,000 qualified buyers annually+ Spearheading a postcard program that generated 1 million leads annually+ Implementing criteria to reduce market time of select homes by 64.2 days+ Created a synergy effort for Oakland Hills firestorm victims+ Developing photo shoots for print placement in Diablo magazine+ Planning memorable events for the company’s top producers within budget