Lisa Boumstein-Smalley Email & Phone Number

Portland, Oregon Metropolitan Area

Portland, Oregon

The backbone of human-centered design is empathy. As a seasoned design researcher and experience strategist, I have the unique pleasure of exposing organizations to the needs, desires, and motivations of their target audience via engaging qualitative research studies. My tool kit is wide and deep, giving me the expertise to efficiently craft unique methodologies to uncover pain-points and opportunities where design solutions for digital ,CPG, hospitality, healthcare, lifestyle, and financial… Show more The backbone of human-centered design is empathy. As a seasoned design researcher and experience strategist, I have the unique pleasure of exposing organizations to the needs, desires, and motivations of their target audience via engaging qualitative research studies. My tool kit is wide and deep, giving me the expertise to efficiently craft unique methodologies to uncover pain-points and opportunities where design solutions for digital ,CPG, hospitality, healthcare, lifestyle, and financial clients can thrive.My ears are perked and my mind is tuned to identifying authentic human needs and translating them into actionable insights and storytelling. I’m a people nerd, and am infinitely curious to understand why people do what they do within the context of where they do it. I possess the hard skills to design, plan, develop and facilitate research programs unique to each project’s ask. I also have the skill set, experience, and know- how to analyze and synthesize information while balancing stakeholder needs and project constraints. Show less

Portland, Oregon Area

6900 N Central Park Ave

- Developing and facilitating ethnographic research in multiple markets and evangelizing insights from concept to development- Developing and facilitating country-wide site visits / in-context interviews delivering an extensive research document and executive summary.- Leading simultaneous projects from research to implementation -Establishing and developing brand identities, strategic framework, master planning, experience values & objectives-Developing user journey models… Show more - Developing and facilitating ethnographic research in multiple markets and evangelizing insights from concept to development- Developing and facilitating country-wide site visits / in-context interviews delivering an extensive research document and executive summary.- Leading simultaneous projects from research to implementation -Establishing and developing brand identities, strategic framework, master planning, experience values & objectives-Developing user journey models, storyboards, and other visual documentation to visually communicate user insights-Identifying, validating, and developing stories cogent to the user insights and project objectives -Client engagement lead - facilitated small and large group work sessions, workshops, and in-field research programs-Planning, conducting and applying Human Factor principles to link the physical environment, human behavior, and organizational performance to assess effectiveness Show less

Chicago, Illinois

Gravitytank, was an innovation consulting firm in Chicago and San Francisco servicing clients within technology, cpg, retail, hospitality, healthcare, social, food and beverage sectors, and start-up communities. // led teams by:-Conducting international trend and landscape research activities and analysis to reveal white space and opportunity areas-Developing research plans and methodologies, recruiting assets, and coordination with media partners for usability, feasibility, and… Show more Gravitytank, was an innovation consulting firm in Chicago and San Francisco servicing clients within technology, cpg, retail, hospitality, healthcare, social, food and beverage sectors, and start-up communities. // led teams by:-Conducting international trend and landscape research activities and analysis to reveal white space and opportunity areas-Developing research plans and methodologies, recruiting assets, and coordination with media partners for usability, feasibility, and validation testing in concert with quantitative activities -Dimensionalizing and testing interactive ethnographic research stimulus -Identifying user insights and bring them to life through storytelling deliverables (media, motion, or static)-Advocating for user preferences over status quo -Leading with positivity and curiosity to build a team and ethos where the very best ideas are born and thrive Show less

Creative Manager at Kara Mann Design, an interior design firm based in Chicago and New York. KMD hired me as a creative gun to close and execute projects outside of high end residential work and into boutique hotels, and upscale apartment communities.// led teams byHolistically guiding teams of designers, architects and C level staffSupporting creative invention while delivering on brand solutionsTeam coordinating to achieve accurate conceptual creative directionLiaising to… Show more Creative Manager at Kara Mann Design, an interior design firm based in Chicago and New York. KMD hired me as a creative gun to close and execute projects outside of high end residential work and into boutique hotels, and upscale apartment communities.// led teams byHolistically guiding teams of designers, architects and C level staffSupporting creative invention while delivering on brand solutionsTeam coordinating to achieve accurate conceptual creative directionLiaising to internal client (the company owner and CEO) Show less

Creative Director at Chicago Art Source, an art consulting firm with a specialty in large scale custom fabricated artworks, photography, installations, and signage for hotels, healthcare, and corporate businesses. The gallery also serviced emerging and established collectors while partnering with interior designers to create unique residential projects. // led teams by Cultivating and managing relationships with artists, vendors, and creative studiosSourcing and acquiring artwork or… Show more Creative Director at Chicago Art Source, an art consulting firm with a specialty in large scale custom fabricated artworks, photography, installations, and signage for hotels, healthcare, and corporate businesses. The gallery also serviced emerging and established collectors while partnering with interior designers to create unique residential projects. // led teams by Cultivating and managing relationships with artists, vendors, and creative studiosSourcing and acquiring artwork or the production of artwork on a per-project basisManaging and mentoring seven full time Art Consultants and rotating internsDeveloping and implementing strategy for business growthCollaborating on and contributing to the development of new project proposalsDirectly managing critical client accounts and coordinating the management of all other accounts Show less

Masters Of Fine Art, Fiber And Material Studies

Bfa, Fine Arts In Studio