Lisa Buchter Email & Phone Number

Romeo, MI, US

Troy, Michigan, United States

• Conceptualize, create and execute successful campaign themes to highlight market-exclusive wins and advantages through web, print, video and social media to start the conversation and build trust.
• Coordinate with team professionals including data analytics, subject-matter experts, art directors and clients to maximize audience reach and create fresh, updated and intriguing content.
• Edit military content to adhere to strict style guidelines.
• Build owner manual content from technical explanations and schematics, adding images and step-by-step guidance for clients, businesses and end-users.

Troy, MI USA

• Wrote web-based presentations, job aids, training and reference materials to inform and educate sales consultants and management on automotive systems and vehicles.
• Achieved a 96% approval rating from test review participants.
• Maximized sales personnel knowledge by summarizing competitive advantages and market-exclusive wins so they were able to overcome objections more readily.
• Leveraged new technology to facilitate better learning modules, including artificial intelligence and machine-learning data.

• Saved on translation services by more than 50% by populating a global database with revised, clearly written content, and generating specific syntax and structure that could be pre-translated.
• Reduced art director responsibilities by more than 40% by revamping art production and storage through layered callouts to reuse across multiple departments.
• Cut revision times in half and improved content accuracy by implementing InCopy use for owners’ manual supplements; previous process required art directors to make changes once content was in a layout which introduced.
• Successfully launched an automated trailer hitch assist software that works with existing vehicle technology by developing instructional materials, in-vehicle touch-screen messaging and product diagrams for both.

• Created and maintained content that populated the first “build your own” vehicles; managed more than 1500 pieces of data to explain packaging content, exclusions and market advantages, and did it all from April to.
• Developed character voices for website animation specifically written for a vehicle debut; script highlighted vehicle advantages and market wins while remaining in-character and appealing to indicated demographics.
• Coordinated dozens of deliverables during market launches to ensure time-sensitive content was timed precisely to debut on-schedule and in the appropriate order.
• Increased project profit by leveraging new database application that resulted in a decrease of copywriting hours from 2100 to 900 over a three-year time period.

Auburn Hills, MI

• Wrote, designed and created layout for manufacturing training manuals regarding datum placement for machining and fabricating flexible and inflexible materials.
• Researched CAD and design techniques for manufacturing process documentation.
• Compiled step-by-step instructions for robotics operators and part designers.
• Learned how to read blueprints in order to correctly interpret and recreate them for illustrations.
• Worked extensively with design and robotics engineers as well as line workers for content accuracy.

Rochester Hills, MI

• Led training teams and presented to dealerships around the country live training sessions that demonstrated new vehicle content operation, feature/benefit descriptions and word tracks to help win more customers.
• Led personnel to various automotive shows and events across the country to demonstrate new vehicle content operation, describe feature/benefits and meet with prospective customers to showcase various General Motors.
• Developed training materials, including presentations, scripts and job aids for sales consultants and management on automotive systems and vehicles.
• Researched, analyzed and summarized competitive markets and vehicles, providing head-to-head comparisons that illustrate key advantages and market analyses.
• Organized logistics for training teams around the country, reserving airline tickets, event materials (porta-potties, food, seating, venues, meeting room equipment, hotels, transportation, etc.) and mapping coordinates.

Greater Detroit Area

• Organized stock and equipment, ordered supplies and oversaw building maintenance, cleanliness and security.
• Tracked daily sales and compared them with the previous year/month/week, noting consistencies and adjusted staff accordingly to accommodate busier times; generated and delivered reports to area coordinators and met.
• Recruited new staff; trained and developed existing staff; coordinated scheduling to accommodate restaurant busy and slow times.
• Ensured that the restaurants complied with health and safety standards per Health Department requirements.