Lisa Buffo Email & Phone Number

Cleveland, Oh, Us

Cannabis Marketing Association is a membership based organization focused on education and best practices for industry communications professionals. We support professional and creative growth by providing career resources, education-based events and networking opportunities nationally for cannabis marketers. We host monthly webinars and meet regularly in 9 cities across the country — Denver, San Francisco, Los Angeles, San Diego, Seattle, Boston, New York, New Jersey, and Washington D.C and are expanding to more markets by the end of the year. . The mission of the CMA is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. We believe that the massive educational gap between the public and the industry concerning cannabis will be bridged by effective, inclusive, and thoughtful marketing.

Cannabis Doing Good inspires a standard for social responsibility in the cannabis industry that builds trust between businesses and communities. Imagine a world where consumers, business partners, investors and community members recognize you as a leader in purpose-driven cannabis: generating impact and abundance, reinvesting in those communities most harmed and creating an industry accountable to the planet. CDG also leads the Cannabis Impact Fund which will raise money exclusively for racial justice organizations for the next 12 months.https://cannabisdoinggood.com/advisory-board/

Sacramento, California, Us

The Diversity, Inclusion & Social Equity Committee is focused on fostering professional mentor-mentee relationships between industry pioneers of all backgrounds and their fellow CCIA Members from minority communities. It also works to encourage CCIA Members from minority communities to join other committees, volunteer for committee chair positions, and run for election to the CCIA Board. We also work with companies to diversify the ranks of their C-level executives, in-house legal departments, and upper management so that California’s cannabis industry reflects the diversity of its consumer base.

Washington, D.C., Washington, D.C., Us

Co-Author & Project Lead, The Colorado Short Guide To Cannabis Marketing & Advertising Regulations (NCIA)Co-Author, PR Crisis Manual (NCIA)Chair, Best Practices Subcommittee Co-Founded the Marketing Standards Council in February 2016 with just three members, in partnership with Cannabis Marketing Association, at the time. The Council has spun off to be the MAC committee that stands today. I am the first ever Co-Chair of the committee (2017-2018) and now the Immediate Past Chair (2018-2019).The purpose of this committee is to break down the barriers related to the marketing and advertising of cannabis products and cannabis industry services. The Marketing and Advertising Committee does this by providing a forum for discussion of commercial market barriers with industry leaders. This discussion will lead to an organized effort aimed at opening the dialogue with major media outlets that ban or restrict cannabis related advertising and advocating for fair treatment of the industry regarding advertising permissions and access.

CanopyBoulder - Cannabis Startup Marketing (March 2015, March 2016)Women Grow - Social Media for Cannabis Startups (January 2016)The National Cannabis Industry's Seed to Sale Show - Cannabis Marketing & Advertising (January 2017)Infocast's Cannabis Marketing & Advertising Summit - Digital Advertising for Cannabis Companies (March 2018)Nuvolution Lunch & Learn - Cannabis Marketing: A Look To The Future (July 2018)Ignition One Customer Summit - In The Weeds: Cannabis Marketing Restrictions (September 2018)American Marketing Association Colorado - Unconventional Marketing Techniques (March 2019)CU Boulder Cannabis and Psychedelic Symposium - The Business of Cannabis (April 2019)Metta Society: High On Life (April 2019)Boulder Startup Week: Cannabis Startups — An Intellectual Property Perspective (May 2019)Boulder Tech Podcast (May 2019)Brighttalk: The Business of Cannabis Virtual Summit (June 2019)Marketing Cannabis in California: How to Take a Home Grown Brand National — in partnership with the California Cannabis Industry Association (September 2019)Mexico International Cannabis Business Conference: Marketing Cannabis in Latin America: Regulations, Trends, and the Importance of Brand (October 2019)Cannabis Marketing Association - Speaker / Moderator / Panelist for over 40+ events in 9 cities and online educating over 2,500 cannabis marketing professionals (2016-present)

I have reviewed over 80 CBD products in written and video form optimizing SEO for ranking performance on Google and YouTube. I also write long-form articles educating people about CBD. Author of over 12+ in-depth articles including:"What is CBD?" "What is the Endocannabinoid System?" "What are Terpenes?" "CBD and Sleep""CBD and Anxiety" "What is CBG?" and more.

Tradiv is the cannabis industry's largest B2B online wholesale marketplace.Winner of The Cannabist's Technology Award, 2015.Startup Spotlight, SXSW Interactive, 2016 (first cannabis company ever to present at SXSW).Inc Magazine, 30 Under 30 winner, 2016 (first cannabis company).I led all marketing, advertising, public relations, and philanthropy efforts for Tradiv leading the company from pre-launch through its Series A. The first of its kind, Tradiv was the Amazon of cannabis, moving wholesale buying and selling from the traditional industry brokerage-by-phone system to sophisticated e-commerce. At its peak, Tradiv had over 40% of the entire Colorado cannabis market buying and selling wholesale cannabis products on its system. Tradiv received press coverage in over a dozen national media outlets, in advance of its national rollout. Tradiv partners with 501(c)(3), Trees For the Future, to plant 420 trees a day.www.tradiv.com

Boulder, Co, Us

Helped launch the first class of 10 startups from CanopyBoulder's inaugural cohort. I assisted the program leadership in a variety of ways during the 12-week business boot camp including program management, marketing, PR, and content creation in addition to helping the startups as they tested their business models and went to market.CanopyBoulder is a seed-stage, mentorship-driven business accelerator for the legal cannabis industry's ancillary products and services sectors.

Executed marketing and promotional strategies for clients to create brand awareness and drive sales.Clients include: PNC Bank, Allstate Insurance, Hampton Creek Foods, Kaiser Permanente

Bizdom is a business accelerator that provides seed funding and mentorship to entrepreneurs launching tech-based startups in Cleveland and Detroit. Bizdom is a non-profit founded by serial entrepreneur Dan Gilbert, Founder and Chairman of Quicken Loans and Rock Ventures, Majority Owner of the Cleveland Cavaliers, and General Partner at Detroit Venture Partners.• Coauthored and assisted in project management of awarded state grants valued at $2.8MM and $240,000• Conceived and implemented the Kickstarter marketing strategy for portfolio company, Sprav Water, raising over $30,000 in one month• Designed and executed digital recruitment strategy for new entrepreneurs• Wrote newsletters and contributed to social media accounts• Coordinated Demo Day investor event for 100+ attendees

Highland Heights, Oh, Us

LaunchHouse is a coworking space, business accelerator, and community that fosters entrepreneurial success and job creation through education and collaboration. LaunchHouse's mission is to create a hub of entrepreneurial innovation for promising startups and to help transform ideas into successful companies.I conducted market research and produced reports & recommendations for technology startups.Clients: Good Greens, We Can Code IT, LaunchHouse

Developed and managed a Kickstarter campaign for an early stage hardware company (in the Bizdom portfolio) generating over $30,000 in pledged funds from 500+ backers over a month long period. Managed media outreach and received coverage from over a dozen national and local outlets including Fast Company, Fox, and Mother Nature Network.The project was backed by notable Silicon Valley figures Michael Arrington (founder of TechCrunch) and Chris Sacca (Google/Venture Capital/Shark Tank).Sprav is a smart hardware device that tracks your shower meter and energy usage right to your smartphone.Check out our Kickstarter page: http://kck.st/1xHvduvCompany website: www.sprav.com

Columbus, Ohio, Us

Selected for and completed twelve week business accelerator program that provides a strong foundation in urban agriculture and small business development to prepare participants to start their own enterprises growing produce and other agricultural products for market.

Heights Youth (Summer 2008), Top Gun (Summer 2009), Raider Youth (Spring Season 2013, 2014)I designed and coached youth lacrosse programs for children, ages 5-15.

Early hire at a startup non-profit that provides therapy for injured veterans through service dogs. WCC works with patients at Walter Reed National Military Medical Center in Bethesda, Maryland.We launched a live 24/7 video feed of the dogs on explore.org. It quickly went viral resulting in a tremendous social media following (our Facebook likes went from 500 to 10,000+ in weeks). I contributed to social media communications and sifted through inbound traffic - managing donors, volunteers, partnerships, and those reaching out for help. • Designed & executed comprehensive social media plan converting inbound traffic to donations and volunteer help• Visible point of contact between video viewers and online brand presence responding to inquiries, coordinating on-site visits, managing donor relations, and taking care of 20+ service dogs at a time. • Coordinated care for veterans with PTSD & Traumatic Brain Injury• Planned fundraisers, coordinated media interviews, and managed care logistics for the animals and veterans http://explore.org/live-cams/player/service-puppy-camhttp://warriorcanineconnection.org/https://www.facebook.com/WarriorCanineConnection?fref=ts

Direct assistant to president and co-founder at the 2009 Inaugural International Conference in Palermo, Italy. I managed conference operations working with key stakeholders in both countries, including world-renowned psychologist, Philip Zimbardo (Stanford Prison Experiment, 1971).Coordinated seminars, speakers, dinners, guest accommodations, and marketing materials across cultures at the first annual academic conference in Sicily. http://www.iapsysoc.org/iaps/default.cfm

Bachelor Of Arts (B.A.), Psychology, English Language And Literature

Psychology, English

Education record