Lisa Buffo

Lisa Buffo Email and Phone Number

Vice Chair (Volunteer) @ All Aboard Ohio
Cleveland, OH, US
Lisa Buffo's Location
Cleveland, Ohio, United States, United States
Lisa Buffo's Contact Details

Lisa Buffo personal email

n/a

Lisa Buffo phone numbers

About Lisa Buffo

Lisa Buffo is an entrepreneur and marketer with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association, a membership based organization focused on education and best practices for industry marketers with the vision of rebranding cannabis at the global level. She was named one of 2019's 40 Under 40 Rising Stars in Cannabis by Marijuana Venture Magazine in 2019 and named “The Marketing Guru” by Women & Weed magazine. CMA has hosted hundreds of educational events nationwide and online bringing together over 3,000 professionals in the cannabis marketing community. Lisa has also founded and launched the Cannabis Marketing Summit, the Future of Cannabis Marketing, and the CMA Sevens Awards under the CMA umbrella. She has been quoted in Forbes, The Guardian, VICE, Le Parisien (France), Denver Business Journal, The Boulder Daily Camera, Marijuana News Network, Cannabis Culture Magazine and other national, local, and trade publications.Lisa has worked in the cannabis industry since 2014. She started working in commercial cultivation where she grasped the important role compliance plays for cannabis companies. Lisa helped launch 10 cannabis startups for CanopyBoulder, the industry’s first business accelerator in 2015. Lisa also launched the industry’s first online wholesale brokerage as their CMO, garnering national coverage in VICE and INC Magazine and becoming the first cannabis-related company to present at SXSW in Austin, TX. Lisa is the Founder & Co-Chair of the National Cannabis Industry Association’s Marketing & Advertising Committee where she co-authored the Public Relations Crisis Manual and the Short Guide to Colorado’s Marketing & Advertising Regulations. She also serves on the Advisory Board for Cannabis Doing Good, who’s mission is to inspire a standard for social responsibility in the cannabis industry that builds trust between businesses and communities. Lisa is an active speaker and has spoken at industry conferences domestically and abroad. Prior to her work in the industry, Lisa worked for Bizdom and LaunchHouse, technology business accelerators and VC funds in Cleveland, Ohio, helping bring over two dozen software startups to market. --Marketing, public relations, and cannabis industry professional with a robust background in digital marketing, social media, sales, and building startups at business accelerators.

Lisa Buffo's Current Company Details
All Aboard Ohio

All Aboard Ohio

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Vice Chair (Volunteer)
Cleveland, OH, US
Lisa Buffo Work Experience Details
  • All Aboard Ohio
    Vice Chair (Volunteer)
    All Aboard Ohio
    Cleveland, Oh, Us
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  • Cannabis Marketing Association
    Founder & Ceo
    Cannabis Marketing Association Jan 2016 - Present
    Cannabis Marketing Association is a membership based organization focused on education and best practices for industry communications professionals. We support professional and creative growth by providing career resources, education-based events and networking opportunities nationally for cannabis marketers. We host monthly webinars and meet regularly in 9 cities across the country — Denver, San Francisco, Los Angeles, San Diego, Seattle, Boston, New York, New Jersey, and Washington D.C and are expanding to more markets by the end of the year. . The mission of the CMA is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. We believe that the massive educational gap between the public and the industry concerning cannabis will be bridged by effective, inclusive, and thoughtful marketing.
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  • Rolling Stone Culture Council
    Contributor
    Rolling Stone Culture Council May 2021 - Present
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  • Cannabis Doing Good
    Advisory Board Member
    Cannabis Doing Good Apr 2020 - Present
    Cannabis Doing Good inspires a standard for social responsibility in the cannabis industry that builds trust between businesses and communities. Imagine a world where consumers, business partners, investors and community members recognize you as a leader in purpose-driven cannabis: generating impact and abundance, reinvesting in those communities most harmed and creating an industry accountable to the planet. CDG also leads the Cannabis Impact Fund which will raise money exclusively for racial justice organizations for the next 12 months.https://cannabisdoinggood.com/advisory-board/
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  • California Cannabis Industry Association
    Diversity, Inclusion, & Social Equity Committee Member 2019-2020
    California Cannabis Industry Association Nov 2019 - Present
    Sacramento, California, Us
    The Diversity, Inclusion & Social Equity Committee is focused on fostering professional mentor-mentee relationships between industry pioneers of all backgrounds and their fellow CCIA Members from minority communities. It also works to encourage CCIA Members from minority communities to join other committees, volunteer for committee chair positions, and run for election to the CCIA Board. We also work with companies to diversify the ranks of their C-level executives, in-house legal departments, and upper management so that California’s cannabis industry reflects the diversity of its consumer base.
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  • National Cannabis Industry Association
    Founder & Co-Chair, Marketing & Advertising (Mac) Committee
    National Cannabis Industry Association Feb 2016 - Present
    Washington, D.C., Washington, D.C., Us
    Co-Author & Project Lead, The Colorado Short Guide To Cannabis Marketing & Advertising Regulations (NCIA)Co-Author, PR Crisis Manual (NCIA)Chair, Best Practices Subcommittee Co-Founded the Marketing Standards Council in February 2016 with just three members, in partnership with Cannabis Marketing Association, at the time. The Council has spun off to be the MAC committee that stands today. I am the first ever Co-Chair of the committee (2017-2018) and now the Immediate Past Chair (2018-2019).The purpose of this committee is to break down the barriers related to the marketing and advertising of cannabis products and cannabis industry services. The Marketing and Advertising Committee does this by providing a forum for discussion of commercial market barriers with industry leaders. This discussion will lead to an organized effort aimed at opening the dialogue with major media outlets that ban or restrict cannabis related advertising and advocating for fair treatment of the industry regarding advertising permissions and access.
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  • Various
    Professional Cannabis Industry Speaker
    Various Mar 2015 - Present
    CanopyBoulder - Cannabis Startup Marketing (March 2015, March 2016)Women Grow - Social Media for Cannabis Startups (January 2016)The National Cannabis Industry's Seed to Sale Show - Cannabis Marketing & Advertising (January 2017)Infocast's Cannabis Marketing & Advertising Summit - Digital Advertising for Cannabis Companies (March 2018)Nuvolution Lunch & Learn - Cannabis Marketing: A Look To The Future (July 2018)Ignition One Customer Summit - In The Weeds: Cannabis Marketing Restrictions (September 2018)American Marketing Association Colorado - Unconventional Marketing Techniques (March 2019)CU Boulder Cannabis and Psychedelic Symposium - The Business of Cannabis (April 2019)Metta Society: High On Life (April 2019)Boulder Startup Week: Cannabis Startups — An Intellectual Property Perspective (May 2019)Boulder Tech Podcast (May 2019)Brighttalk: The Business of Cannabis Virtual Summit (June 2019)Marketing Cannabis in California: How to Take a Home Grown Brand National — in partnership with the California Cannabis Industry Association (September 2019)Mexico International Cannabis Business Conference: Marketing Cannabis in Latin America: Regulations, Trends, and the Importance of Brand (October 2019)Cannabis Marketing Association - Speaker / Moderator / Panelist for over 40+ events in 9 cities and online educating over 2,500 cannabis marketing professionals (2016-present)
  • Cannainsider.Com
    Lead Content Creator, Cbd Expert, Product Reviewer, Writer
    Cannainsider.Com Jun 2016 - Mar 2019
    I have reviewed over 80 CBD products in written and video form optimizing SEO for ranking performance on Google and YouTube. I also write long-form articles educating people about CBD. Author of over 12+ in-depth articles including:"What is CBD?" "What is the Endocannabinoid System?" "What are Terpenes?" "CBD and Sleep""CBD and Anxiety" "What is CBG?" and more.
  • Tradiv
    Chief Marketing Officer
    Tradiv Aug 2015 - Apr 2016
    Tradiv is the cannabis industry's largest B2B online wholesale marketplace.Winner of The Cannabist's Technology Award, 2015.Startup Spotlight, SXSW Interactive, 2016 (first cannabis company ever to present at SXSW).Inc Magazine, 30 Under 30 winner, 2016 (first cannabis company).I led all marketing, advertising, public relations, and philanthropy efforts for Tradiv leading the company from pre-launch through its Series A. The first of its kind, Tradiv was the Amazon of cannabis, moving wholesale buying and selling from the traditional industry brokerage-by-phone system to sophisticated e-commerce. At its peak, Tradiv had over 40% of the entire Colorado cannabis market buying and selling wholesale cannabis products on its system. Tradiv received press coverage in over a dozen national media outlets, in advance of its national rollout. Tradiv partners with 501(c)(3), Trees For the Future, to plant 420 trees a day.www.tradiv.com
  • Canopy Boulder
    Program Associate
    Canopy Boulder Mar 2015 - Aug 2015
    Boulder, Co, Us
    Helped launch the first class of 10 startups from CanopyBoulder's inaugural cohort. I assisted the program leadership in a variety of ways during the 12-week business boot camp including program management, marketing, PR, and content creation in addition to helping the startups as they tested their business models and went to market.CanopyBoulder is a seed-stage, mentorship-driven business accelerator for the legal cannabis industry's ancillary products and services sectors.
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  • Marketing Agencies
    Brand Ambassador
    Marketing Agencies 2011 - 2015
    Executed marketing and promotional strategies for clients to create brand awareness and drive sales.Clients include: PNC Bank, Allstate Insurance, Hampton Creek Foods, Kaiser Permanente
  • Bizdom
    Marketing Coordinator
    Bizdom Oct 2013 - Dec 2014
    Bizdom is a business accelerator that provides seed funding and mentorship to entrepreneurs launching tech-based startups in Cleveland and Detroit. Bizdom is a non-profit founded by serial entrepreneur Dan Gilbert, Founder and Chairman of Quicken Loans and Rock Ventures, Majority Owner of the Cleveland Cavaliers, and General Partner at Detroit Venture Partners.• Coauthored and assisted in project management of awarded state grants valued at $2.8MM and $240,000• Conceived and implemented the Kickstarter marketing strategy for portfolio company, Sprav Water, raising over $30,000 in one month• Designed and executed digital recruitment strategy for new entrepreneurs• Wrote newsletters and contributed to social media accounts• Coordinated Demo Day investor event for 100+ attendees
  • Launchhouse
    Independent Consultant
    Launchhouse Jun 2013 - Sep 2014
    Highland Heights, Oh, Us
    LaunchHouse is a coworking space, business accelerator, and community that fosters entrepreneurial success and job creation through education and collaboration. LaunchHouse's mission is to create a hub of entrepreneurial innovation for promising startups and to help transform ideas into successful companies.I conducted market research and produced reports & recommendations for technology startups.Clients: Good Greens, We Can Code IT, LaunchHouse
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  • Sprav Water Llc
    Kickstarter Campaign Manager
    Sprav Water Llc Oct 2013 - Nov 2013
    Developed and managed a Kickstarter campaign for an early stage hardware company (in the Bizdom portfolio) generating over $30,000 in pledged funds from 500+ backers over a month long period. Managed media outreach and received coverage from over a dozen national and local outlets including Fast Company, Fox, and Mother Nature Network.The project was backed by notable Silicon Valley figures Michael Arrington (founder of TechCrunch) and Chris Sacca (Google/Venture Capital/Shark Tank).Sprav is a smart hardware device that tracks your shower meter and energy usage right to your smartphone.Check out our Kickstarter page: http://kck.st/1xHvduvCompany website: www.sprav.com
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  • The Ohio State University
    Certified Market Gardener
    The Ohio State University Feb 2013 - May 2013
    Columbus, Ohio, Us
    Selected for and completed twelve week business accelerator program that provides a strong foundation in urban agriculture and small business development to prepare participants to start their own enterprises growing produce and other agricultural products for market.
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  • Youth Lacrosse Camps
    Program Manager
    Youth Lacrosse Camps 2008 - 2013
    Heights Youth (Summer 2008), Top Gun (Summer 2009), Raider Youth (Spring Season 2013, 2014)I designed and coached youth lacrosse programs for children, ages 5-15.
  • Warrior Canine Connection
    Program Assistant
    Warrior Canine Connection Jun 2012 - Dec 2012
    Early hire at a startup non-profit that provides therapy for injured veterans through service dogs. WCC works with patients at Walter Reed National Military Medical Center in Bethesda, Maryland.We launched a live 24/7 video feed of the dogs on explore.org. It quickly went viral resulting in a tremendous social media following (our Facebook likes went from 500 to 10,000+ in weeks). I contributed to social media communications and sifted through inbound traffic - managing donors, volunteers, partnerships, and those reaching out for help. • Designed & executed comprehensive social media plan converting inbound traffic to donations and volunteer help• Visible point of contact between video viewers and online brand presence responding to inquiries, coordinating on-site visits, managing donor relations, and taking care of 20+ service dogs at a time. • Coordinated care for veterans with PTSD & Traumatic Brain Injury• Planned fundraisers, coordinated media interviews, and managed care logistics for the animals and veterans http://explore.org/live-cams/player/service-puppy-camhttp://warriorcanineconnection.org/https://www.facebook.com/WarriorCanineConnection?fref=ts
  • Italian American Psychological Society
    Conference Coordinator
    Italian American Psychological Society Jun 2009 - Aug 2009
    Direct assistant to president and co-founder at the 2009 Inaugural International Conference in Palermo, Italy. I managed conference operations working with key stakeholders in both countries, including world-renowned psychologist, Philip Zimbardo (Stanford Prison Experiment, 1971).Coordinated seminars, speakers, dinners, guest accommodations, and marketing materials across cultures at the first annual academic conference in Sicily. http://www.iapsysoc.org/iaps/default.cfm

Lisa Buffo Skills

Social Media Marketing Public Speaking Entrepreneurship Research Marketing Strategy Fundraising Event Planning Public Relations Editing Nonprofits Community Outreach Leadership Grant Writing Social Media Marketing Program Development Powerpoint Early Stage Startups Volunteer Management International Development Program Evaluation Organizational Leadership Community Development

Lisa Buffo Education Details

  • University Of Maryland
    University Of Maryland
    English Language And Literature
  • Birkbeck, University Of London
    Birkbeck, University Of London
    English
  • Shaker Heights High School
    Shaker Heights High School

Frequently Asked Questions about Lisa Buffo

What company does Lisa Buffo work for?

Lisa Buffo works for All Aboard Ohio

What is Lisa Buffo's role at the current company?

Lisa Buffo's current role is Vice Chair (Volunteer).

What is Lisa Buffo's email address?

Lisa Buffo's email address is li****@****div.com

What is Lisa Buffo's direct phone number?

Lisa Buffo's direct phone number is +121623*****

What schools did Lisa Buffo attend?

Lisa Buffo attended University Of Maryland, Birkbeck, University Of London, Shaker Heights High School.

What are some of Lisa Buffo's interests?

Lisa Buffo has interest in Environment, Poverty Alleviation, Human Rights, Animal Welfare, Health.

What skills is Lisa Buffo known for?

Lisa Buffo has skills like Social Media, Marketing, Public Speaking, Entrepreneurship, Research, Marketing Strategy, Fundraising, Event Planning, Public Relations, Editing, Nonprofits, Community Outreach.

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