Lisa Burwell Email & Phone Number

United States

I founded Cornerstone Marketing and Advertising, Inc in 1994 DBA as The Idea Boutique as a full-service marketing, advertising, public relations, and magazine and book publishing studio located in Grayton Beach, Florida that bills itself as The Idea Boutique (www.theideaboutique.com). We opened a satellite office in Ireland two-years ago to broaden our global reach as brand curators and inventors as we recently secured an international trademark to do just that. One of our first initiatives was to publish a lifestyle magazine - Connemara Life (www.connemaralife.ie Creative branding in the resort, residential, retail and entertainment industries is a trademark of this award-winning company, consistently winning American Advertising Federation Awards (ADDY’s) as well as Florida Public Relations Association Image Awards of Distinction. Seaside, St. JOE Company, Carillon Beach, Wild Heron, Hampton Island, Red Tail Mountain, Resort Collection, Southern Theaters, VIE Magazine, and Mexico Beach are signature clients that have partnered with Cornerstone for their branding and public relations programs yielding increased revenue and market share. A corporate culture of “partnering” our clients prevails with a boutique staff of 14 creative team members.

Santa Rosa Beach Florida

Founded as a lifestyle magazine in May 2008 VIE magazine - www.viemagazine.com- is a French word meaning “life” or “way of living.” I believed if we created a magazine that told good and interesting stories people would embrace the concept of a reverence for the written word and honoring people. VIE sets itself apart as a Southeast and Northeast regional high-gloss publication with expansion goals for national distribution. Focusing on human interest stories and celebrating people and places with heart and soul is a cornerstone of the magazine. In addition to regional features, the magazine includes national stories on fashion, food, and travel, with a distribution of 25,000 copies bi-monthly, subscriber-base, digital version, and targeted point of sale in 11 airports, boutique bookstores and Barnes & Nobles, newsstands and most recently Walmart where we hope to continue to spread the good news!

-Developed zero based marketing program for Seaside Merchants Association that included competitive studies, market share and profitability reporting, profit & loss statements, pricing strategies, logo identity and positioning campaigns.-Designed and wrote brochures, newspaper ads and flyers.-Produced and directed radio and television commercials.-Produced and spearheaded a test market catalog for merchants.-Contract stated I was required to increase gross sales by 12%. Increased gross sales by 50% in two years.-Produced all outdoor events that included Seaside Wine Festivals, Jazz Festivals, Movie Night, July 4 Parade, Christmas Parade and Christmas Tour of Homes.

-Was responsible for the marketing and advertising effort for 8 hotels in the Northeast region of the Peabody Hotel Group portfolio.-Produced and implemented and advertising policy & procedure manual to the field while conducting quarterly audits at the hotel level.-Was Executive Officer for the Management Acquisition team to grow existing portfolio.-Directed the operation of a full-service in-house advertising agency and was Meeting Planner for annual General Managers Conference in Boston, Massachusetts.

-Commercial Division – responsible for public relations, corporate image and advertising effort for 10 million square feet of first class commercial/industrial space and 14 shopping malls. -Developed in-house ad agency and implemented aggressive public relations campaign. Company spokesperson.-Tara Hotel Division – responsible for full-service in-house ad agency with a budget of 3.5 million servicing 14 first class hotels located throughout New England.-Produced National campaigns to benefit Tara Hotel chain while working with various franchise operations. -Publicity events included LPGA Tournament, Massachusetts Special Olympics and the United Way.