Mission-driven, high-performing strategic planning and project management leader at the oldest and largest network of cross-disciplinary real estate and land use experts in the world* Plan, produce, and manage 52 in-person and virtual programs and events per year* Direct annual fundraising efforts for three signature campaigns* Develop and maintain close working relationships with the philanthropic community, individual and corporate donors, sponsors, board members and volunteers* Responsible for working with senior and mid-level managers to ensure Key Performance Indicators, data, and quality assurance measures are met and outcomes are achieved* Proactively drive process improvements and enhancement of member/donor recruiting and retention/stewardship services and operations to help build the pipeline to meet nonprofit growth objectives* Liaison and advisor to 38 Chairs* Report to Executive Director* Serve as a visible spokesperson and advocate in a professional manner at weekly committee and monthly board meetings and community events* Support mission-oriented programming and research (i.e. environmental, social, and governance (ESG) and corporate sustainability, mobility, housing, homelessness, policy, equitable development, education, diversity (DEI))* Foster strategic alliances and partnerships with professional, academic, non-profit, and public-sector organizations (City of LA, USGBC-LA, LA Metro, LABC, USC, UCLA, SCAG, AAREP, FIIRE, etc.)* Recruit, select, train, supervise, and evaluate staff (i.e. individual supervision meetings, staff meetings and performance evaluations)* Provide various services to support and engage 1800 members and 8400+ prospects* Introduced new products and services to grow revenue and community engagement: Blockchain Masterclass, Public Art in Real Estate, Empowering Women Entrepreneurs, a Revenue Committee* Supervise communications including advertising, public relations, and marketing collateral

At a nonprofit research and education organization, I work as a crucial leader in advancing ULI-LA’s mission and integrating key priorities in housing, mobility, building healthy places, diversity, equity and inclusion, education, and sustainability throughout the programming, educational forums, mentoring, and membership and donor engagement activities to our 1800 multidisciplinary real estate professional members. I successfully manage and deliver 52 annual events (virtual, hybrid, and in-person) and the related event planning and marketing tasks, lead liaison with 38 Committee and Council Chairs, coordinate all 15 monthly meeting logistics, direct all programming/event communication campaigns, and partner with Executive Director on special projects related to net-zero sustainability and corporate and individual sponsorships/donations.

Hired by C-suite decision-makers at nonprofit to for-profit entities on a contract basis to develop and manage scalable B2B and B2C campaigns in demand generation marketing, event planning and execution, research and analysis, and brand and website development. Owned budgets, timelines, vendors, invoicing, and post-campaign reporting.The Greater Toluca Lake Neighborhood Council (GTLNC), Los Angeles, CA (2018 - 2023)> Fractional Marketing and Communications Director:Research, plan, execute, design, curate, write, and manage all published content (images/written) for social media, website, and weekly newsletter for a nongovernmental organization.Monitor, listen, and respond to users. Stay current on the latest marketing trends.Fostered governmental agencies, local organizations, and City/State public official relationships.Piloted donor activation study for League of Women Voters of L.A. Presented trends and insights.Produced three New York Times Bestselling Author fundraising campaigns for Temple Beth Hillel.Lifted customers 23% and sales 28% for West 3rd St.’s business district during the Great Recession.Wrote copy and redesigned websites for telemarketing, CFA, art school, and ice-cream companies.

Recruited by the City of Los Angeles to build and promote the new online voting option to 35 Neighborhood Councils for the 2016 Neighborhood Council Election cycle. Hired, coached, and co-managed 12-person field team that aided 96 Neighborhood Councils in their strategic multicultural marketing initiatives.* Rapidly brought organizational structure, purpose, and efficiency to an undefined role. * Participated in daily departmental debriefings and collaboration, co-authoring effective training manual and web-based tools for both field teams and stakeholders, addressed cultural diversity (DEI) with providing multilingual marketing materials, local vendors, and translators, and created and launched a cohesive city-wide election brand campaign for the first time.* Superior interpersonal and communication skills, regular public speaker at meetings with the Mayor, select City Councilmembers, the Board of Neighborhood Council Commissioners, Alliances, Neighborhood Councils, and other communities of interest * Spearheaded copywriting weekly blog to educate, inform, and teach candidates and voters the processes and procedures of a Neighborhood Council election* Introduced new breakthrough marketing and branding programs such as the Mayor Garcetti video testimonial which still continues today* Responsible for running 7 Neighborhood Councils' elections from Hollywood to South LA to Rampart Village to MidCity. Efforts included accounting, budgeting $120,000+, information technology, event planning/management, vendor contracts, policy and government relations, and outreach and engagement.* Engendered respect, cooperation, and collaboration by conveying personal experience in Councils, sharing best practices, listening to pain points, and compassionately and rationally responding to sensitive situations

An integral member of the Management Team that crafted, activated, and integrated compelling new brand positioning, value proposition, media kit, communications strategy, and donor development plan for KLCS-TV, an LAUSD owned multimedia public television station.

Built and executed short- and long-term consumer, landlord, and trade marketing, sales, and branding plan to drive growth for a subscription-based e-commerce startup in rental payment reporting to Transunion credit bureau.

Employed at Omnicom's boutique agency, LLKFB. Skillfully identified new revenue opportunities and handled account profitability for full-service advertising agency across 4global accounts: MasterCard International, Fujifilm, Air France, and Abbott Laboratories.

Exceeded yearly Marketing department goals to yield $545M revenue and receive the title of 4th largest online broker. * Applied Big Data predictive modeling (LTV), research findings, and understanding of buying motivators and influencers to introduce distinctive business solutions via savvy digital and traditional marketing campaigns.* Created, managed, and executed an $18 million strategic customer lifecycle marketing and communications budget that delivered 300M new accounts and $14.8B in assets.* Hired, trained, mentored and managed a team of five (5) staffmembers* Conducted primary and secondary research to influence product and service offerings as well as user experience in web design* Teamed up with Advertising, Branding, and Digital agencies to deliver complex omnichannel communications strategy via website, email, radio, print (newspaper, magazine), direct mail, OOH, DRTV (cable), trade show, etc.* Fostered strategic partnerships with global companies such as Yahoo!, Wall Street Journal, Motley Fool, and Microsoft to diversify product offerings* Created a white-glove customer service group to retain high net worth (HNW) customers* Launched educational "how to" web tools to quickly convert new customers to active customers* As part of the leadership team, acted professionally during crisis management times to establish trust and stability with customers and colleagues (9/11, downsizing, corporate merger)* Conducted monthly reconciliation of $30M budget of four departments and reported directly to CFO for Board review

See Datek Online summary. Datek and Ameritrade merged in September 2002.

As the Account Supervisor on the E*TRADE account, I was responsible for leading internal account executives and account representatives to manage daily communications essential to achieving client goals. This included, but was not limited to, managing and directing creative teams on deliverables, translating client direction into thorough, actionable creative briefs, and managing project timelines with attention to detail and accuracy. I also oversaw project estimation, billing, budgeting, and profitability management.