Lisa Caillaud Email & Phone Number

Stockholm, Se

Stockholm, Sweden

Stockholm, Sweden

Stockholm, Sweden

EMG is the market leader of education marketing and runs the world's biggest websites and search engines for education and training. The group is specialized in creating custom marketing campaigns for education providers around the world and essentially serves as a connection point between education seekers and education providers.My main responsibilities here are: • Increasing visibility and engagement by carrying out a range of SEO & CRO related actions• Conduct keyword research and analysis, identifying and optimising them so that they pull in qualified traffic• Develop the content development strategy• Produce high quality and optimized content to grow the website traffic• Plan, create, publish and update content & work with SEO on-page• Growing the site organically through linkbuilding using Buzzstream• Work on co-branding media partnership with LeMonde.fr • Track site performance, work with SEO improvements and content optimization • Produce SEO reports detailing the impacts made, including SERPs rankings, traffic and conversions• Using on a daily basis metrics tools such as AWR, Google Keyword Planner, Google Search Console, Google Analytics, Ahrefs and Moz

Montreal, Canada

Visicom Media is a leading developer and pioneer of Internet application technologies, helping companies and organizations monetize through increased user loyalty, traffic and online visibility. My position as a Marketing Coordinator: Responsible for planning online marketing campaigns and writing content for web, social and print media. Working daily with the design and web team on the creation and implementation. • Keep the web community captivated on Facebook, Twitter, Google+ & LinkedIn • Build engaging websites & high converting landing pages using Optimizely• Manage SEM and SEO campaigns through Google Adwords and Bing Ads • Track marketing campaigns, prepare performance analysis reports and make recommendations• Manage email marketing campaigns on MailChimp• Ensure product branding through consistent messaging in print and online creative• Work closely with management to develop and launch new web marketing initiatives• Coordinate marketing events and tradeshows in North America• Monitor marketing projects and ensure quality of deliverables• Innovate and identify new opportunities with new clients, partners and markets

8 Rue Royale 75008 Paris

Implemented communication strategies through multi-media campaigns to build a strong online community. Managed online presence through website development and social media positioning along with the creation of newsletters, contests & web banners.• Built a community from scratch and brought the no. of Facebook Likes up to over 30 000• Raised product awareness by making the website more interactive and dynamic• Increased participation by 75% to online competitions• Improved quality and consistency of editorial content among all channels• Doubled the client’s consumer database Handled press and consumer relations through event management, press releases and advertorials.• Over 100 press cuttings within 6 months in magazines matching the target audience• Organized events with original format (cooking demonstrations in the press offices, ephemeral events)Conducted in-store promotions: tasting sessions and money-off coupons operations• Coordinated the development of all promotional materials, making them consistent and attention-grabbing• Extended in-store promotions partnerships to a total of 800 days within the 4 largest French food retailers

27 Boulevard Des Italiens 75002 Paris

Assisted on marketing campaigns for corporate training projects. • Acted as a resource person between international clients and the company• Coordinated the creation of communication materials: brochures, newsletters, educational material• Organized a benchmark seminar in Finland intended to 50 managers• Completed projects under tight deadlines and developed abilities to work in a face paced environment

Joplin, Missouri , États-Unis

Handled the communication of the International Institute through events, web and social media management. • Developed strong interpersonal relations through projects coordination with partners and suppliers• Improved design on communication materials (brochures, posters, newsletters, etc.)• Initiated the creation of a follow-up system to monitor results (press cuttings, number of registrations, etc.)

Master 1, International Economic Affairs And Foreign Languages

Major in International Trade Negotiations, English/German

Search Engine Marketing, Internet Marketing

Goal: Gathering all the skills to implement SEM into a complete digital marketing strategy that includes search engine optimization.

Master 2, International Operational Marketing

Bachelor'S Degree, Marketing, Business English And German

Bachelor'S Degree, Marketing, Applied Foreign Languages

Baccalaureat Litteraire Section Européenne