Director, Advertising Operations
Current▪ Oversee ad operations on live sporting events to ensure that all eligible events on multiple digital platforms and sites are being monetized▪ Coordinate with multiple teams to establish process and execution of ad delivery of high-profile sporting events▪ Act as liaison for various teams to complete digital monthly billing including auditing, processing, and coordinating with various teams to ensure all billing is completed correctly and on time▪ Increased revenue on book of business 10% via strategic management and reduction of inventory waste▪ Streamline processes and procedures for campaign management team and ensure ongoing professional development▪ Served as campaign management team liaison for high profile (tent pole) events like SuperBowl and World Cup; direct proper campaign set, optimization recommendations, and communicate status as needed▪ Contribute to status and strategy discussions during daily status meetings with outside teams and make prompt decisions and changes to campaigns to achieve revenue objections▪ Test and recommend new system features, modules, and functions for campaign management team adoption; drive team efficiency to meet SLAs and other key business metrics▪ Conduct bi-weekly one-on-one meetings with three campaign managers focused on the health of their books of business, professional interests, and continuous development▪ Partner with external quality assurance vendor to identify, develop, and implement best practices and procedures▪ Oversee day-to-day operations of campaign management, troubleshoot, and initiate solutions▪ Own direct supervision of Marketing Book; translate marketing initiatives for campaign team execution and provide direct oversight and strategic guidance▪ Onboard and train three new hires annually