• Optimized the Google Analytics of the SRI International websites by setting up goals, events, and UTM tracking, allowing team to better attribute incoming traffic from multiple channels• Spearheaded the process to add UTM codes to every link across the SRI International websites that eventually became the standard process followed by the whole marketing department for attribution tracking• Created a visual data dashboard for the SRI International websites using Google Data Studio… Show more • Optimized the Google Analytics of the SRI International websites by setting up goals, events, and UTM tracking, allowing team to better attribute incoming traffic from multiple channels• Spearheaded the process to add UTM codes to every link across the SRI International websites that eventually became the standard process followed by the whole marketing department for attribution tracking• Created a visual data dashboard for the SRI International websites using Google Data Studio allowing cross-functional teams to more easily view the status of the websites on a regular basis• Established a new social media strategy and increased traffic to the SRI Design for Trust website from social by over 100% in three weeks• Proactively earned certification in Google Analytics, passing the Google Analytics Individual Qualification exam Show less

• Promoted the Gavin Herbert Eye Institute at local corporate health fairs, Ring Road, and other campus events• Created captions for social media posts on Instagram, Facebook, and LinkedIn• Supported in-house lectures and attend other community marketing and campus events• Ordered and kept inventory of marketing materials to make sure the Gavin Herbert Eye Institute has a sufficient supply while tracking the current supply of promotional items• Worked with administrative faculty… Show more • Promoted the Gavin Herbert Eye Institute at local corporate health fairs, Ring Road, and other campus events• Created captions for social media posts on Instagram, Facebook, and LinkedIn• Supported in-house lectures and attend other community marketing and campus events• Ordered and kept inventory of marketing materials to make sure the Gavin Herbert Eye Institute has a sufficient supply while tracking the current supply of promotional items• Worked with administrative faculty at the Gavin Herbert Eye Institute office to complete administrative tasks Show less

• Improved the company website by creating content for the home page, products page, and blog page• Produced, filmed, and edited a promotional video for one of the company's products, MiniT• Designed and created content for company trade show flyers as well as email newsletters• Conducted market research and designed a report on potential customers • Wrote several blogs for the company blog page

• Contributed to making operations more efficient by taking customers' orders while in line and having many cups available for custard so there was no time wasted waiting for an available cup• Trained new employees and helped significantly reduce their onboarding time• Listened to customer complaints and suggested changes to company processes• Enhanced product marketing campaigns and promotions through social media marketing• Learned how to manage store finances and inventory

• Gained foundational career skills in areas of entrepreneurship, product management, security, web development, and data analysis• Participated in executive meetings and provided input