Lisa Caravelli Email & Phone Number

Chicago

Developing strategic partnerships with Fortune 100 CPG advertisers including PepsiCo, General Mills, & S.C. Johnson.

PepsiCo, Clorox, Red Bull, Kraft, Kellogg's, S.C. Johnson, General Mills, Mondelez, and more.

Chicago, Illinois, United States

Led the PepsiCo North America partnership & developed TikTok advertising strategies for their brands (Frito-Lay, Beverages, Gatorade, Quaker, etc.)Oh, and I got to create some pretty awesome ad campaigns along the way!

Chicago

Acquired 4C Insights. Mediaocean's software empowers omni-channel advertising for major holding companies (Publicis, Omnicom, WPP, IPG, etc.) & global brands. Established mutually-beneficial partnerships with brand & ad agency execs through consulting advertisers on how to achieve business goals via Mediaocean advertising solutions (Facebook/Instagram, Pinterest, Snap, Twitter, LinkedIn, Amazon, Prisma, Lumina).Advertisers: Kroger, Target, Red Lobster, Tyson, Disney Streaming Services, Dyson, Mattress Firm, Burlington Stores, Leesa Mattress, Discover Card, Morgan Stanley

Chicago

4C specializes in data science and SaaS to enable advertisers to plan, buy, and measure across Social, OTT/CTV, Linear TV, and Ecommerce. • Consistently exceeded revenue goals by managing strong, executive-level relationships at both brands and advertising agencies. • Collaborated with media publisher partners (Facebook, Pinterest, Twitter, Snap, LinkedIn) to identify new opportunities that drive ROI for shared advertisers.• Achieved internal product adoption goals and strategic initiatives through OKRs and leading a cross-functional (XFN) team focused on Creative Strategy.• Managed & mentored a team of 3 Client Success Managers to accelerate their professional development.

Chicago

• Led 4C's strategic partnerships with Publicis Groupe Midwest/West and was personally responsible for the growth of over 12 brands on the Ad Age Top 200 Advertisers list. • Book of business included: MillerCoors, Taco Bell, Discover Card, Motorola, Lowes, Morgan Stanley, and more.• Exceeded revenue goals through new business prospecting and existing relationships upselling.

Chicago

• Grew and proactively maintained strategic client relationships with D2C brands and independent agencies to increase revenue. Book of business included SmileDirectClub, eBay, Wayfair, MVMT, Adore Me, Poshmark, PMG, iCrossing, PMX, Ahalogy, Empower. • Pioneered and influenced the Pinterest ads API development by being the first Pinterest Marketing Partner and acting as the voice of the market to provide feedback to ads product and leadership.• Provided exceptional platform education and support to agency teams to increase client satisfaction and renewal• Acted as a subject-matter expert on how to drive performance by using data for advertising on Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Apple News, Amazon, and more. • Uncovered brands’ business goals and collaborated with Product Management and Development teams to impact 4C’s innovative product roadmap and ensure client success.

Chicago, Il

• Responsible for the planning, execution, and measurement of paid social advertising at scale. Advertisers: Jet's Pizza, Jewel-Osco, WGN, Gino's East, Retail, and CPG. • Power-user of Facebook Power Editor/Ad Manager, Twitter Ad Manager, Google Analytics, LinkedIn Ad Manager, and other activation and analytics solutions.

Elmhurst, Il

• Managed the digital presence for Elmhurst University's Center for Professional Excellence (social, search, etc.)• Planned & executed on-campus events that helped students develop professional skills (mock interviews, resume writing consulting, LinkedIn trainings, and more)