At 1-800-Flowers.com, my leadership in marketing and strategic planning has been pivotal in driving BloomNet’s growth and establishing a robust online presence. With expertise in creating high-impact marketing strategies, we've achieved consistent year-over-year growth and significantly enhanced our product and services portfolio. My role encompasses managing a substantial budget to support multifaceted functions including product development, media relations, and comprehensive communications initiatives.Steering the Floriology Institute, I've cultivated an educational cornerstone for the floral industry, while my tenure as Sr. Managing Editor of Floriology magazine showcases a commitment to excellence and industry thought leadership. Our team's achievements include revitalizing the Local Artisan program, leading to a remarkable sales increase, and seamlessly integrating substantial acquisitions into our wholesale channels. These successes are a testament to our dedication to innovation and excellence in the floral services domain.
Listed skills include Marketing, Strategic Planning, Social Media, Crm, and 28 others.