Lisa Kerr Email and Phone Number

I do the pretty things and some of the hard things - I design all aspects, approach clients and do some marketing!

Working as a Freelancer

Worked with a variety of clientele including startup businesses providing graphic design and marketing tactics and strategies. This can be seen on my portfolio -Created corporate branding, designing cohesive looks from logos to letterheads. -Designed banners and signage for conferences and trade shows. -Creatively interpreted client briefs to develop and produce unique, engaging design packages. -Launched new product packaging from concept development to manufacturing. -Increased audience engagement with social media campaigns by developing impressive, engaging graphics. -Produced digital advertising to showcase products and heighten brand engagement. -Liaised with external designers and printers to ensure deadlines were met and materials met strict quality standards. -Developed engaging marketing and promotional materials to generate revenue and grow client bases. -Interfaced with clients to determine marketing and design vision, defining strategic scopes of work and delivery schedules.

Responsible for the creation of product display manuals for Edinburgh Woollen Mill and Ponden Home, -Enhanced overall shop appearance by applying careful consideration to product and display locations. -Restructured company merchandising standards to increase customer traffic and product exposure. -Liaised with store owners and managers to ensure correct set up of visual merchandising campaigns. -Determined selection of products and display items for collections and promotional events. -Managed aesthetically pleasing displays to showcase company products and increase sales. -Promoted seasonal products and trends to manage efficient movement of stock. -Created interior displays to promote products in alignment with corporate sales objectives. -Enhanced overall shop appearance by applying careful consideration to product and display locations.

Worked as a Freelance Graphic Designer for Creative Lakes who had a client that was going through the process of rebranding. This was a full redesign job where I was tasked with refreshing and modernising their branding. -Established templates and asset libraries to streamline processes and boost productivity. -Built design mockups and prototypes with Adobe Creative Cloud, and Clip Studio Paint. -Managed lifecycle design phases, from initial client brainstorms to timely project completion. -Met client deadlines through excellent workload planning and prioritisation. -Innovated design projects through detailed knowledge of evolving trends and technologies. -Improved creative processes through effective collaboration with graphics and design teams. -Standardised style guides to achieve cohesive brand identity. -Increased client retention by delivering bespoke graphics packages to exact customer demands.

Tasked with designing fresh, creative and engaging pieces of media across all formats, to effectively communicate and advertise licensed products to customers and wholesale distributors -Created corporate branding, designing cohesive looks from logos to letterheads. -Designed banners and signage for conferences and trade shows. -Creatively interpreted client briefs to develop and produce unique, engaging design packages. -Launched new product packaging from concept development to manufacturing. -Built design prototypes with Adobe Creative Cloud, and Clip Studio Paint. -Managed lifecycle design phases, from initial client brainstorms to timely project completion. -Met client deadlines through excellent workload planning and prioritisation. -Innovated design projects through detailed knowledge of evolving trends and technologies. -Improved creative processes through effective collaboration with graphics and design teams. -Standardised style guides to achieve cohesive brand identity. -Increased client retention by delivering bespoke graphics packages to exact customer demands-Worked with Directing Manager to devise creative concepts in branding development to expand franchise to a younger audience.