Lisa Christina Beck Email & Phone Number

The Insight Factory is a consumer research consulting company with a personal approach. Drawing from our unique background in product development, marketing, and consumer insights, we will help you observe consumer behavior, discover insights and convert those insights into new and improved products and ultimately more profits.At the Insight Factory, we have experience moderating with a concentration on products and the sensory experience allowing us to give guidance for your product development efforts.

Responsible for identifying and nurturing new Consumer Product Testing and Qualitative Research opportunities while maintaining and maximizing customer satisfaction. Plan and execute qualitative and quantitative research projects in a variety of consumer product areas including cosmetics, personal care, home care, food, and beverages.

Founder of the Insight Factory, a consumer research consulting company offering focus group moderating, creativity sessions, and research design and implementation services.

Effectively deployed knowledge of oral care category and applied business skills resulting in the launch of Colgate Simply White. Managed and tracked $1.5 million research budget. Successfully applied key elements of sensory, consumer, and market research to impact business decisions on a variety of new product areas. Routinely conducted qualitative and quantitative research. Skilled meeting facilitator and focus group moderator. Frequently conducted internal brainstorming sessions, including technical brainstorming. Drove consumer insights for various areas of oral care business including: base toothpaste business in Latin America, Asia and Europe, new delivery forms, and whitening. Provided direction for idea generation, excursions, and consumer input for internal Innovation Team.

Mba, Management Of Innovation And Technology

Bs, Chemistry

Activities and Societies: Alpha Phi Omega, Kappa Kappa Gamma, Student Senate