Australasian distributor for Saint Gobain Tape Solutions and Performance Plastics

Media strategy development, planning and buying - primarily digital, but also working closely with colleagues (Mitchell Communications) on more traditional media channels. Developing and deploying strategies to deliver a measurable return on investment. Working with cross-functional teams of media professionals, website managers, content creators, designers and clients. Developing strategic and tactical communications plans, as well as compilation, optimisation, analysis and presentation of results. This included comparing media plans with actual execution, delivery against goals and objectives and developing standard campaign benchmarks.

Sales liaison between media partners such as Australian Stock Exchange (ASX) and Fairfax Digital clients. Campaign deployment, reporting and results analysis. Also responsible for running monthly WIP meetings with channel partners and reporting back to sales team.Support role for team of six sales managers. Role required communication directly with clients and creative agencies. Duties included developing media proposals, campaign trafficking, weekly reporting and post-campaign results analysis.

Working in a small but dynamic and cross-cultural sales and marketing team, which spent 12 months launching a new product into the local market. This involved in-depth market research, product deployment and liaising with advertising and PR agencies and sales teams.