Oversees all creative campaigns and communication for B2B nationwide including SMB, Enterprise, Agent, Carrier & VAR channels.• Responsible for the implementation of all acquisition, animation, retention, loyalty and multi-cultural campaigns for Optimum Business.• Lead the B2B Events Strategy, including launching both virtual and in person events, as well as overseeing operations and designs for our exhibitor booths and industry tradeshows.• Organize, manage, and direct the creative workflow for the entire B2B marketing team via creative briefs to ensure campaigns are executed on time with strategic high-impact, quality work being developed.• Supervise all external design agencies to ensure visuals, messaging and interactive elements have a cohesive look and are properly aligned with the creative vision and brand standards.• Provide ongoing leadership, management, and guidance for team of marketing managers overseeing all day-to-day tactics including TV, Radio, OOH, Social, Web, Online Videos, Email/Direct mail print and more. • Spearhead the relationship with internals sales channels to provide the sales enablement tools and support they need.

Oversee and execute all go-to-market campaign launches nationwide for SMB & Mid-Market Enterprise customers.• Responsible for the implementation of all acquisition, customer base management and retention initiatives.• Organize, lead and direct the creative workflow for the entire B2B organization to ensure campaigns are executed on time and strategic high impact work is developed.• Manage all external design agencies to ensure visuals, messaging and interactive elements have a cohesive look and are properly aligned with the creative vision and brand standards.• Provide ongoing leadership, management and supervision for team of marketing managers overseeing all day-to-day tactics.• Consistently lead organizations communication and presentation efforts for c-level executives.

Responsible for the strategic planning and implementation of all direct response B2B marketing communications with the goal of increasing profitability and deepening customer relationships.• Developed and launched integrated, multi-channel upgrade/upsell marketing campaigns, increasing subscriber upgrades by 21%.• Planned, implemented and directed the go-to-market strategy for the product launch of Cloud Backup, Business Hosted Voice, Premium Tech Support and the expansion of our Internet Speed Tier offerings, generating $2.6M in annual sales.• Spearheaded the re-launch of optimumbusiness.com, from a previously archaic intranet, into a rich and dynamic website designed to target specific business verticals utilizing CRM data.• Developed a multi-channel onboarding communications program for new business subscribers aimed at reducing call volume and increasing customer satisfaction.• Leveraged dynamic content for Direct Mail and Email to ensure targeted, personalized messaging based on customer segment when cross selling new and existing products to current business subscribers. • Led the design and development of 17 educational tutorials to drive product awareness

Developed integrated marketing plans to drive customer acquisitions in the SMB audience that focused on “story telling”.• Managed the day-to-day creative development for acquisition campaigns including TV, radio, print, digital, video and social.• Led TV creative process from strategy development through shoot production, post-production, and on air scheduling.• Collaborated with product to launch new product technologies to drive and grow B2B revenue in a multi-product environment.• Directly responsible for expanding online marketing testing and tactics for B2B that improved performance and drove growth.• Managed, reconciled and forecasted annual acquisition budget of $2M.

Planned marketing campaigns driving all marketing tactics and promotions for the Optimum Autos & Homes brands.• Implemented a sweepstakes promotion for Optimum Homes that generated more than double the amount of entries andtraffic to online sites and dedicated channel, compared to any other previous sweepstakes.• Collaborated with product development with creation and launch of the Optimum Rewards channel, a retention tactic resulting in 12,943 Optimum Reward’s card registrations.• Launched the iO Silver Upgrade channel, adding an additional $350,000 in sales revenue in 8 months.

Performed the lead role in the designing of all marketing and advertising communications for a multi-million dollar Long Island based hospitality group featuring a variety of restaurants and catering facilities.• Developed content for all marketing channels including newspapers, magazines, direct mail, e-mail, outdoor media and online media to promote grand openings, bridal galas, new menu concepts and holiday/seasonal packages.• Utilized multiple design applications to create logos, menus, collateral, packaging, uniforms and indoor/outdoor signage for the launch of new restaurants, consistent with the brand image.• Collaborated with external agencies for the development of high-end sales collateral such as media kits and banquet and catering presentation books to increase lead generation for banquet sales.