Lisa Chappelle Email & Phone Number

Boston, Massachusetts, United States

Andover, Massachusetts, United States

Main responsibilities include management of the web team with 2 direct reports dedicated to website development, digital design, content migrations, usability testing, and new feature rollouts.- Drove overhaul of site navigation structure and launched new homepage design for improved visitor flow, driving conversions through webforms up by 20% and boosting engaged sessions by 28%.- Planned and organized team objectives and priorities for primary corporate website across five different languages.- Led planning and coordination for complex site migration to Sitecore, liaising between developers, designers, and department stakeholders.- Oversaw content audits, inventory mapping, and development of migration plans to minimize downtime.- Spearheaded testing and quality assurance efforts, ensuring seamless transition to new CMS.- Developed and executed training materials and support for cross-departmental and international content editors.- Managed the migration and expansion of community portal to a single subdomain to boost keyword ranking and SEO.

Andover, Massachusetts

Played a key role in transforming Aras Corporation’s digital expansion and web footprint during its formative years as a growing startup. Main responsibilities include designing, launching and maintaining over 100 responsive corporate web pages including microsites, improving site speed and mobile experience, and designing a full suite of print and digital materials such as brochures, case studies, white papers, and trade show collateral.- Managed the design and launch of multilingual site architecture in 5 languages, opening access to new global markets.- Designed and coded dozens of fully custom landing pages and microsites using HTML/CSS for corporate site and 7 annual event microsites, driving registration through the Bizzabo and Cvent platforms for regional events in the US, Europe, and Japan.- Produced UX/UI designs, wireframes, prototypes and style guides for 3 major site redesigns as the company transitioned to SME.- Pioneered creation of customer and partner portal systems on Telligent, centralizing access to customized content and tools.

Collaborated with studio artists to complete an animated short.Worked closely with staff on current client and in-house projectsParticipated in weekly staff meetings and artist meetingsInteracted in daily workings with the studio staff, further developing Flash and animation skills.

As a graphic design intern for Sacks Exhibits, I assisted with the preparation of trade show stands and booths, including designing a booth and door appliques.

As the graphic design intern for Sign Effects, my primary responsibility was the weeding and application of vinyl for a variety of signs. I was also given the opportunity to help with the design of signs and logos.