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Proven marketing pro with a history of building strong marketing teams that work collaboratively to deliver strategic and ROI-driven results. Experienced in growth, demand, content, brand, customer and partner marketing for start-ups to enterprise SaaS, in a wide range of industries.- Delivered 25% YoY growth in leads through strategic, creative, data-driven campaigns and managed the tech stack for optimization and reporting- Created partner/channel marketing programs that delivered incremental revenue to the business- Built editorial calendars aligned to customer journeys, thought leadership efforts, demand gen goals, and product launches; managed content development for all assets and reported on engagement metrics and attribution- Crafted and implemented customer marketing programs to increase retention, customer satisfaction and lifetime value- Built and optimized programs and teams to scale with the businessSpecialties: • Demand Generation / Growth Marketing• Customer Marketing• Customer Experience• Digital Marketing• Partner / Channel Marketing• Event Marketing• Account Based Marketing • Branding & Messaging• Integrated Marketing• Corporate Communications• Testing, Optimization & Reporting• Salesforce, Marketo, Hubspot, Microsoft Office, Wordpress, Google Analytics, LinkedInGoal: Work with smart, fun, passionate people to effectively promote a cool business or service.
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Partner MarketingWeaveSalt Lake City, Ut, Us
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Strategic Campaign DirectorTarga Media Inc. Aug 2023 - PresentSalt Lake City, Utah, UsStrategic campaign design and management, content creation, channel marketing, product marketing, events, social...you name it! Everything we do is done with quality, purpose and passion. -
Owner/PartnerThree-Sixty Marketing 2007 - Presentthree-sixty marketing primarily provides content marketing and content development services. I also consult on creating or supporting strategic marketing plans for growing companies including: branding, awareness, digital, demand, customer marketing, PR and social.
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Director, Marketing OperationsCrestron Electronics Oct 2021 - Aug 2022Rockleigh, Nj, Us -
Head Of MarketingSavi Controls Nov 2019 - Jun 2020Carrollton, Texas, Us -
Demand MarketingInmoment Oct 2017 - Nov 2019Salt Lake City, Utah, UsResponsible for developing, implementing, tracking and optimizing demand generation activities for North America. Developed strategic initiatives based on business goals and sales inputs and then managed tactical activities designed to deliver on the goals, including optimizing campaigns, analyzing traffic and performance data, developing content, and executing events and ABM. Met or exceeded demand gen targets every quarter. -
Partner MarketingInmoment Mar 2016 - Oct 2017Salt Lake City, Utah, UsDevelop and manage all marketing and communication assets needed to support InMoment’s growing global partner relationships, including program definition and development, event planning and strategy, go-to-market strategies, and long-term engagement efforts. As part of my role I strategize and implement webinars, integrated marketing campaigns, joint PR, channel engagement, development of sales enablement efforts and tools, website content, partner communication strategies, lead sharing and registration, and much, much more.
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Corporate MarketingAlliance Health Jan 2015 - Mar 2016South Jordan, Ut, UsLead market strategy and development with a laser focus on the customers and improving their experience for the best possible outcomes. By focusing attention on the customers' needs, we develop unique value propositions for all customer segments, and create and coordinate campaign planning, execution and measurement processes throughout the customer lifecycle to drive retention, engagement, loyalty, advocacy, profitable growth and community participation. And all that other marketing jazz. -
Sr Marketing DirectorControl4 2008 - Dec 2014Salt Lake City, Ut, UsDrove marketing strategy, brand development and messaging, content marketing, sales enablement, website, events, advertising, PR, SEO, digital marketing, lead generation, channel marketing and social media programs for the home automation company during a significant growth period. The company's 2013 initial public offering was considered to be the 'first pure-play home automation IPO ever'. -
Account Services DirectorDering Elliott & Associates 2005 - 2007DEA specializes in luxury real estate marketing, particularly for fractional real estate or residence clubs. Developed marketing plans, brands, brochures, websites, as well as e-marketing, advertising and direct mail campaigns for clients worldwide. Also spearheaded a program to supplement the sales force by automating database marketing efforts.
Lisa Harmer Skills
Lisa Harmer Education Details
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University Of UtahBusiness/Corporate Communications
Frequently Asked Questions about Lisa Harmer
What company does Lisa Harmer work for?
Lisa Harmer works for Weave
What is Lisa Harmer's role at the current company?
Lisa Harmer's current role is Partner Marketing.
What is Lisa Harmer's email address?
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What is Lisa Harmer's direct phone number?
Lisa Harmer's direct phone number is +162333*****
What schools did Lisa Harmer attend?
Lisa Harmer attended University Of Utah.
What skills is Lisa Harmer known for?
Lisa Harmer has skills like Marketing Strategy, Lead Generation, Marketing, Product Marketing, Brand Management, Advertising, Online Marketing, Strategic Partnerships, Email Marketing, Management, Public Relations, Sales.
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