Lisa Chau is a Google Women Techmakers Ambassador and author of Small Talk Techniques: Smart Strategies for Personal and Professional Success. Her thought leadership has been published over 130 times in Forbes, Thrive Global, US News & World Report, as well as Huffington Post on TABLES: Technology - Academia - Business - Leadership - Entrepreneurship - Strategy. She was a featured guest on Midday Talk with Dan Roderick, speaking on marketing to millennials. The show aired on National Public Radio (NPR) Baltimore.With two decades of international marketing and public relations experience, Lisa primarily focuses on B2B and B2C technology including augmented reality (AR), machine learning (ML), artificial intelligence (AI), and blockchain. She has the strategic vision to develop and implement forward-thinking marketing strategies based on data analytics to drive decisions and optimize campaigns. She leverages SEO, conversion rate optimization, and digital marketing best practices to design and execute successful customer acquisition campaigns. She reports on performance by establishing KPIs, tracking performance, and relay insights to executive management. She is committed to designing long-term strategies for purchase decisions, implementation, and the use of products or services to maximize customer satisfaction and corporate value.A cooperative team leader, Lisa fosters collaborative environments in digital content creation and industry event marketing which engage and nurture customers throughout their lifecycle.Lisa organized and hosted the "How to Build a Strong Start-Up" entrepreneurship conference at Columbia University, mentioned in Yahoo Finance. She lectured undergraduates and MBA candidates at The New School and The Zicklin School of Business at Baruch College. At MIT, she taught a seven week summer course which covered the use of social media to enhance professional networking. Smith College invited her to speak as a part of their Executive Education Leadership Series.Lisa has spoken on multiple Ivy League campuses, including Yale, Princeton, and her alma mater, Dartmouth College. She is a passionate alumna who served on the Board of the Dartmouth College Club of the Upper Valley, and continues to serve on the Board of the Dartmouth College Club of New York. After graduating, she worked at Dartmouth’s Geisel School of Medicine, Tuck School of Business, and the College.Lisa's Ted-Ed lesson has been viewed over 215,000 timeshttp://ed.ted.com/lessons/networking-for-the-networking-averse-lisa-green-chau
Listed skills include Social Networking, Social Media, Blogging, Strategy, and 44 others.
