Lisa Cimini Email & Phone Number

Toronto, Ontario, Canada

Senior communications expert responsible for leading integrated communications strategies and programming for Canada's top consumer and business-to-business (B2B) technology companies.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Facilitated the transition of KnowRoaming into Telna-KnowRoaming, a global connectivity company. Supported the communication and marketing strategies and execution for the combined company.- Initiated, created, and implemented strategic marketing & PR campaigns leading to increased sales and brand awareness globally- Led the planning and execution of projects with excellent performance results including marketing campaigns, product launches, website redesigns, and industry events (B2B and B2C)- Managed influencer program partnering with travel, lifestyle and personal finance influencers- Developed and executed organic and paid social media campaigns- Managed the growth and development of a direct report

Toronto, Canada Area

Joined as Communications Coordinator when the tech company, KnowRoaming, was still in a start-up phase. Collaborated with colleagues to develop a unique brand voice for KnowRoaming.- Drafted content for the KnowRoaming blog, social media, e-mail newsletters, as well as web copy and ad copy- Developed editorial content calendars- Interpreted analytics and social sentiment to monitor and continuously improve content strategy- Drafted, edited, and distributed engaging press releases to targeted media outlets - Developed and furthered relationships with media, influencers, and other key audiences

Educated and guided students through their CMST 1A03 – Introduction to Communication Studies course. - Taught students how to write various communications materials including press releases, op-eds, short news stories, and media backgrounders- Provided timely written and verbal feedback on assignments- Answered students' questions and sparked engaging discussions

Collaborated and coordinated with colleagues to develop strategies and create a range of content to support the University’s communications goals.- Crafted engaging stories to highlight McMaster affiliates on the University’s news website, Daily News- Worked with colleagues to provide online editorial support for the Daily News, including graphic elements, story edits, and overall appearance- Developed social media strategies and creative approaches to content generation for the University’s Facebook, Twitter, and Instagram (increased followers 400%)- Collaborated and coordinated with colleagues in the Office of Public Relations to share information, develop strategies and create a range of content to support communications goals- Produced reports for senior management detailing news coverage each faculty received and outlined social media metrics - Gained an in-depth understanding of McMaster’s strategic goals, priorities, and institutional structure

Public Relations Management Diploma (Centre For Continuing Education)

• Business Management for Public Relations • Media Relations • Public Relations Writing • Building Social Media Relationships & Social.

Bachelor Of Arts (B.A.) With Honours, Communication Studies

Activities and Societies: The Communication and Multimedia Student Society (CSMM)