CPG & Retail Brands (2022-Present)Tillamook Hillshire Farms (Tyson)Visionworks Campbell’s Experience/Comms Strategy Lead (2022) Healthcare, Tech & Social Good Brands(2019-2022)Optum, United Health Group, United Healthcare Samsung Global - Visual Displays, Post-Purchase Experience, Digital Appliances US Cellular - Transactional Postpaid Wireless,Prepaid Wireless, Home Internet Trans Lifeline - Brand Foundations & Campaign deployment Chicago State University - Reimagined Brand Purpose and Identity & Principles of Advertising Curriculum Developer and Instructor Strategic Lead on Agency Diversity, Equity & Inclusion Platform - Create Greater Than

Strategy Lead at The Annex, the agency’s incubator for emerging culture Led and nurtured a team of 5 across two verticals (tobacco & alcohol) and new business

Sr. Strategist- Strategy Director Altria — USST Portfolio, JMC, IQOS Strategist - Sr. Strategist Kellogg— snacks portfolio (Cheez-It, Town House, Club, Rice Krispies Treats & Keebler cookies)

integrated marketing strategy. brand development. consumer insights.

clients: Kimberly-Clark (Cottonelle, Scott, Viva) & Newell Rubbermaid (Sharpie, uni-ball, Mr. Sketch)

•Promoting Verizon brand through guerrilla marketing via sidewalk/classroom chalking, flyer placement, & SWAG distribution •Analyzing consumer insights through in-depth product demonstrations and consumer interactions •Strategically planning social networking & guerilla media placements to reach and over-index target market•Facilitating 20+ experiential marketing events to ensure consumer experience with products will generate brand loyalty•Tracking 100,000+ impressions for over 50-60 marketing tactics over 3 months

Media Strategy Intern| Clients: McDonald’s of Chicagoland and Northwest Indiana, Illinois Lottery & Bel Brands•Conducted competitive analysis via media spend & profit for 45 quick service restaurant, 10 CPG, 25 entertainment industries•Brainstormed with team members for new and alternative media solutions for quarter 3 & 4 campaign strategies & initiatives •Analyzed reach and impact of traditional & digital media vehicles for 6 campaigns•Gained general and multicultural A18-49 consumer market insights from compiled data pulled from Nielsen Ad*Views •Contributed to new business pitch procedures by analyzing multicultural populations in Illinois from Census 2010 •Assisted in planning protocols for fiscal year 2012 by researching the consumer landscape/attributes from the IMS database

•Managed an annual budget of $80,000 to be allocated in print, experiential, digital, promotional, and sponsorship media •Motivated and guided 25 individuals to meet the company’s standards and goals with lead by example leadership•Facilitated brand loyalty and management through creating tenant appreciation events to increase Roland Realty’s brand equity• Worked 25-30 hours per week as a full time student•Developed 5 promotional events with 65-150 people in attendance in order to build brand awareness•Administrated 7 robust target market campaigns which increased traceable in-office traffic through the use of promotional flyers