Let's co-create generative strategic Yay.Completely human, joyful and present.Over the last few years, I spread my wings to achieve the following: being published in an anthology with fellow writers and women Leaders (The Great LeadHERship Awakening), participating in poetry slams and spoken words, facilitating culture, brand, and creative workshops and creating a course that helps people embrace, get in touch with, embody, fully become, and voice their true selves. It turns out YAY stands for Your Authentic You, too. Every day, I continue to learn and explore undiscovered aspects of my writerly self and humanness. As we speak, I’m probably working on my next idea or coming to a city near you for a speaking engagement, taking yay on the road, or performing at an open mic. In 2017, I launched a collective called The Yay Collective, to honor and showcase the wonderful people who came into my orbit to help me become THE Lisa Clapper. I love to connect people and share their talents, expertise, and radness with the world and am particularly drawn to people helping us navigate this world with compassion, openness, heart-centered humanity, and joy. The Yay Collective is alive and shifting even as we speak.All of these micro journeys, microphones, leaps of faith, forays outside my comfort zone, and enriching experiences have converged, so here I am: THE Lisa Clapper, brand strategist slash poet, teacher, speaker, educator, storyteller, positive force, and published author. If you have a story to tell and are wondering how to tell that story in a way that reflects and expresses the true you, whether you’re an organization or an entrepreneur, I hope you will connect with me so we can both find your yay together and tell it to the world.#feelyouryay #tlc lisa@thelisaclapper.com https://www.thelisaclapper.com/

Creating rad strategies and stories as a creative in community with creatives who flourish for and with clients who flourish with us.

Every relationship starts with questions. Usually it works best if these happen in actual conversations. On a journey to understanding, engaging and activating truth, we must develop a deep understanding of each other. This starts slowly and if done well, burgeons over time into love. Mortar's work is about understanding people inside and outside of organizations. Turning that understanding into actual, usable insights. And finding the elusive emotional connection. The A-Ha moments.Mortar does this through extreme collaboration, honesty and momentum. With passionate happy people (that goes for you too clients) in the strange and wonderful land of San Francisco.

Freelance strategist and storyteller who accidentally deleted this from her profile. I worked on some cool stuff for and with Burt's Bees Baby (strategy and storytelling for the launch), Pine Sol (digital strategy and audience profiling), Applied Storytelling (lots of projects - thehenryford.org was super rad), Fabletics (strategy and storytelling for the launch), Linquia, HubPages and Pharox. And a bunch of other projects that are not top-of-mind at the moment.

Brought the Tea brand to life every day in multiple channels in a consistent, expressive, strategic, creative, engaging, dynamic manner.Led development of strategic marketing plans and merchandising and marketing calendar. Integrating all aspects of brand from stores marketing to direct-to-consumer (e-commerce, email, catalog), social media and offline marketing.Wrote all consumer-facing copy for Tea brand, every single word, from product copy to web (much of it optimized for brand and search in html form), to catalog.Managed creative services team and process, including graphic design and photoshoot production.Tea, based in San Francisco, designs distinctive apparel collections inspired by the beauty we discover in our travels around the world. From the art of traditional Korean patchwork to the graphic boldness of Brazilian street graffiti, Tea designers find inspiration during their journeys, interpreting their discoveries into into beautiful, modern and consummately wearable children’s clothing for ages 0-12. We launched our women’s collection in the fall of 2010 in that same spirit.

BBMG is comprised of passionate champions for bold ideas, dedicated to creating innovative brands that engage and inspire today's increasingly conscious consumers. They're on the forefront of integrating branding with sustainability and social purpose to help organizations embrace innovation and drive culture change. In everything we do, we're committed to promoting a sustainable society, doing good and living well, and turning our imaginations into action.As a Senior Brand Strategist/Account Director at BBMG San Francisco, I developed brand-driven strategies, insights and solutions that connected conscious consumers to forward-thinking brands and experiences. Clients included mission-driven companies like Greenerprinter, Sustainable Industries, O.N.E. Drinks, Blue Avocado, Bay Area Libraries, a sustainable style retail start-up and CLIF Bar who implemented BBMG’s Meet the Moment strategy as a an engagement program.

Collaborated on cross-functional team of volunteers to develop the brand strategy and messaging for a local Bay Area non-profit.

• 2007 Marketing Planning, Brand Development and Positioning for Gap• Brand development, market research (ethnographic, focus groups), creative development and idea consultant for Karl Strauss Brewing Company http://www.karlstrauss.com/ • Interim Brand Marketing Manager for Pottery Barn Kids• International Brand Management, Marketing Strategy and CRM for Gap• Partnership and grass roots marketing program development, brainstorming and pitches for Ammo Marketing, an experiential/influencer agency

Explored, developed, defined, positioned, targeted and created brand strategies for diverse clients in positive change areas like healthy lifestyles (Kashi), social change (solar startup, SF Food Bank) and shared experiences (outdoor living startup, a Bay area brasserie). Actively partook in naming and identity development.

At Zipatoni, a Consumer Activation Promotions agency, developed innovative strategies and a variety of promotional marketing programs for Visa – large-scale multi-media, white papers, partnerships, merchant, product and custom member bank promotions. Led 8-member 2-city Visa account team and ran San Francisco satellite office

Launched Gap’s private label credit card -- Envisioned and executed initial and ongoing product strategies, marketing plans, loyalty programs and card benefits, turning it all into an optimal customer and field experience achieved collaboratively. So, how did it all come out? Try GapCard sales of over $600M and 2.5M high-value cardholders (2X average shopper spend)Founded relationship marketing for Gap, building a database of 10M customers, targeting and mailing them profitably and in a brand forward way.Developed innovative promotions and integrated cross-channel marketing ("Radical" concepts like channel-neutral email and direct mail). Proactively embraced Brand Strategy opportunities, including GapBody positioning studies and denim and khaki initiatives.

Simon Marketing of Los Angeles was bought by Cyrk in 1998...the perfect time for my adventures to move to the West coast. En route and once arrived, I was a big part of authoring the vision for McDonald’s first loyalty marketing effort, using a patented technology and innovative program design aimed at fostering incremental frequency and the brand’s sense of fun. Augment that with a coalition of favorite consumer brands and you’d be lovin’ it.Also for McDonald's, ran west coast regional promotions, developed custom games, ideas and products like the McDonald’s-Disneyland Adventure, created program partnership deals and strategies.

Instrumental in establishing Cyrk’s integrated marketing agency, forming the creative and promotion departments, while growing agency revenue each year. Shaped agency’s loyalty and promotion practice, developing several unique client programs, notably Pepsi’s break-through global brand loyalty programs, Pepsi Stuff I and II, including a distinct under-the-cap promo for Central Europe and a Pepsi Stuff schools offshoot. Co-led new business team, winning and running assignments like the Upper West Side Smart Card pilot and Swiss Army Armageddon and Kirin Godzilla promotions and entertainment tie-ins.

Launched AT&T’s Home Business Resources, a pioneering pilot of communications and services targeted to work-at-home businesses. Led team to develop inaugural online portal and open Internet sites (in 1995!)Directed communications and creative for a multi-channel ‘Virtual Bank’ of financial services. Tested and implemented the first segmented marketing programs for Ameriprise.

My experiences encompassed the full customer marketing lifecycle and beyond -- College marketing (advertising, product management, education), smart Retention (initiated an interactive Mac-based process that empowered CSR’s with real-time info and custom offers) and Acquisition (Mailed and tested millions of offers on numerous products, creating a profit-based targeting model). Plus usage, rewards, co-branded partnerships and new product development