By profession, I am an empathetic and insights-driven strategist, with over 30 years of experience inside agencies and brands, and as a branding consultant for the last several years. I have worked with multiple clients, (individuals, solopreneurs, and organizations, start-ups and large enterprises, and everything in between) I have enjoyed helping each of them discover their purpose and brand essence, articulate their values, position their brand, define their value proposition, and tell their authentic story in a way that resonates widely with their particular and unique target audiences. I’m particularly proud of the many brand stories, brand narratives, abouts, bios, vision and mission statements I’ve helped craft and create. By heart and soul, I am a writer and storyteller who loves the written word and comes alive voicing the spoken word in all its forms: conversations, poetry slams, open mics, speaking gigs, writing groups, story sharing, getting lost and finding connection in the world of words and the passionate and talented people sharing their unique and authentic voice. Whether you call me a spoken word poet, a performance poet, a brand poet, a creator, or a storyteller, you’ll delight in the journey of my particular brand of creative, insightful, and lyrical writing about brands, experiences, people of all kinds, and the world at large.These two aspects of my personality have now come together to form THE Lisa Clapper: yayful strategist, wordsmith, spoken word poet, author, brand poet. Let's co-creative generative strategic Yay together. #feelyouryay with me at https://www.thelisaclapper.com/
Listed skills include Brand Development, Integrated Marketing, Creative Direction, Marketing Strategy, and 41 others.
