Double Certified in Salesforce Pardot, with over 10 years of experience using Marketing Automation tools like HubSpot and the Salesforce CRM to execute revenue-generating strategies. Sales and Marketing teams are now required to work as one if they're to achieve traction with Lead Generation and Deal Closure. Over the years I've begun to specialise in the intersection of these teams, helping them to work in step, deprioritising tasks that don't contribute to revenue generation, and refining tools, processes and messages to optimise those actions that result in met KPIs. My combination of experience includes strategic marketing, marketing automation, process building, copywriting, sales and marketing alignment, event management, digital marketing, and best practice implementation. It makes for an interesting mix of creativity and structure which has served me and my clients well over our 30+ marketing transformation projects. My personal ambition is to live simply, travel the world, and further the Ethical Marketing movement.
Listed skills include Leadership, Marketing Management, Team Building, Social Media, and 44 others.