Lisa Cloyd Wheeler Email and Phone Number
Experiential Leader I Chief Event Strategist I Director of Experience I Brand Partner at
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Velocity Ventures Global, Inc.
United States
Lisa Cloyd Wheeler's Location
Bozeman, Montana, United States, United States
Lisa Cloyd Wheeler's Contact Details
Lisa Cloyd Wheeler work email
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About Lisa Cloyd Wheeler
I'm a versatile, strategic experiential marketing director, event and communications professional and creative brand experience senior level manager with decades of vital and virtual event and brand experiences building brands and influencing revenue growth for industry leading corporations and highly recognizable brands. An expert relationship builder, negotiator and global experiential marketing strategist, I'm known for my relentless focus on customer experience, marcom capabilities and strengths in designing / executing major marketing programs, events, activations, brand engagements, effective meetings launches, games, shows, expo’s, congresses reveals, go-to-market plans and campaigns. (Specific expertise: food & beverage, wine & spirits, sports, luxury goods, lifestyle and hospitality.)Key Skills: • Brand Messaging & Positioning • Global Integrated MarketingContent Design & Development • B2B B2C Experiential Marketing • Media Outreach • Public Relations • Stakeholder & Consumer Engagement • Account & Project Management • Cross-Functional Leadership • Vendor/Supplier Procurement • Digital Marketing • Budgeting & Negotiating • Proven Metrics for ROI-ROO •Live Events • Customer Acquisition & Retention • Relationship Development • Strategic PartnershipI love talking marketing, food & wine, and the Seahawks!
Lisa Cloyd Wheeler's Current Company Details
Velocity Ventures Global, Inc.
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Experiential Leader I Chief Event Strategist I Director of Experience I Brand Partner
United States
Lisa Cloyd Wheeler Work Experience Details
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Experiential Leader I Chief Event Strategist I Director Of Experience I Brand PartnerVelocity Ventures Global, Inc.United States
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Member ServicesCrazy Mountain Ranch Jun 2008 - PresentClyde Park, Montana, Us
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Lead On Site Logistics & Vendor Partner Relations: Part TimeRmc, Your Destination Connection Dec 2021 - PresentBasalt, Co, Us -
Bespoke Events.Experiential Marketing.Projects:B2B-B2C.Strategy.Logistics.OperationsVelocity Ventures, Inc. Nov 2001 - PresentI'm a versatile, strategic event marketing professional and creative brand experience leader with decades of vital and virtual experiences building brands and influencing revenue growth for industry leading corporations and highly recognizable brands through experiential marketing, event activations, meetings, incentives, festivals, ride/drives, launches, reveals, sporting games, tournaments, races and activations. In each role (many of which are highlighted below), I managed client relationships, monitored project budgets and negotiated supplier / vendor contracts. I also oversee large, cross-functional teams in strategizing and then executing major domestic and global experiential marketing campaigns, live+sport events, brand activations, product launches and concerts.
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Hpe Global Events: Special Interest Activities For Discover 2023-2024I4D Event Services Mar 2023 - PresentCrown Point, Indiana, Us -
Director Of EventsSeven Hills Global Aug 2022 - Mar 2023Delray Beach, Florida, Us -
Seasonal: Ncaaf 🏈 Bowl Event ManagerSports & Entertainment Travel, Llc Dec 2012 - Jan 2022Indianapolis, Indiana, UsContract partner with SET and NCAA University Alumni Associations in Official Bowl Tour digital strategy, development, budget management, planning, supplier negotiations, operations and execution.Insight Bowl I Rose Bowl I BCS Championship I Foster Farms Bowl I Compass Bowl I Outback Bowl I Alamo Bowl I Pinstripe Bowl I Music City Bowl -
Contract: Partnership Brand Director For 🐎 Polo Noir🍷503 Media & Events Apr 2016 - Aug 2019Portland, Oregon, UsCreative Portland experiences ranging from 50 to 5,000 attendees. We concept, create and produce premium events for our clients and our community. Polo Noir: A SINGLE-DAY EXPERIENCE IN PORTLAND CELEBRATING THE SPORT OF KINGS, LIVE MUSIC AND WILLAMETTE VALLEY WINE. Valued partners: @Porschebeavert1 @StollerWine @chehalemwines @Patron @ProvenanceHotel @TiffanyAndCo @WidmerBrothers @knobcreek @VeuveClicquot @effenvodka @makers46 @SpikedSeltzer @Nike @Lifewater @OPpdx @Smithteamakers @brewdrkombucha @MoonstruckChoc @RalphLauren @pepsi@beamsuntory @riverpigsaloon @KINDsnacks -
Director Of Client ServicesDaviesmoore Aug 2017 - Jan 2018Boise, Id, UsAt DaviesMoore, we build rewarding relationships and successful brands. By combining media, creative, digital and public relations, we make our clients’ marketing dollars work harder. We’re a meat-smoking, soccer-playing, bike-riding, concert-going, outdoor-loving, results-getting group of advertising professionals who love life and marketing. -
Contract: Global Event Marketing ManagerQuango Apr 2017 - Aug 2017Canby , Oregon, UsGlobal Event Marketing Manager for Portland based Marketing & Advertising Leader - Quango Inc. Partnering with Intel+Amazon Web Services for the Global Summits in production deliverables - international supplier procurement and negotiations - hard cost tracking - proof of performance for show leads reports - interface with Intel GEO marketing drivers - brand messaging - consumer engagement and ROI for $2.6 million account project. -
Lead Wine Dtc Sales Associate / Consumer Experience Specialist / Marketing & Hospitality ConsultantOregon Wine Industry May 2007 - Apr 2017A long-time wine enthusiast, I've kept my industry knowledge strong while gaining deep understanding of the wine consumer's experience through multiple project-based roles for Oregon wineries. Projects have included direct to consumer sales strategy, on/off premise events, marketing initiatives, wine club membership, brand ambassador programs, relationship and sponsorship development, community public relations.
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Contractor: Senior Brand Marketing Manager / Experiential Marketing StrategistRevelry Agency Oct 2015 - Apr 2016Portland, Or, UsRevelry is an integrated marketing communications agency focusing on food, beverage, travel and hospitality sectors. I was hired based on my extensive marketing and brand strategy capabilities, within the same sectors Revelry's clients represent. In this project-based contract assignment, I delivered strategy and then directed all major tasks in executing a national multi-market culinary competition -- featuring nationally acclaimed chefs -- for a global sparkling water brand. Specifically, I managed public and media relations, social media, content strategy, creative direction, budget management, vendor negotiation and event logistics. -
Contractor: Marketing Analyst / Project ManagerHenry V Mar 2015 - Aug 2015Or, Portland, UsThrough this project-based assignment, I planned, tracked and analyzed results on large-scale, highly complex projects. Here, I leveraged my strengths in project management and cross-functional team collaboration to enable project success. With an eye for continuous improvement, I also advised agency leaders and project stakeholders on potential opportunities to streamline processes, optimize performance and maximize client success. -
Contractor: Senior Food & Beverage Manager (Planitnow Events)Sunglass Hut 2012 - 2015Milano, Italia, ItI played a key role in planning and executing the Million Dollar Club and Sun Summit, which are large-scale annual retreats that recognize and reward elite performers representing Sunglass Hut (one of Luxottica's key brands).Here, I managed event branding and product management as wel as the food & beverage on site and off site sponsored events. I collaborated with these major events sponsors (e.g. Maui Jim, Ray Ban and Oakley) for specific parties and special events in each market. I oversaw menu development for all corporate event food & beverage (F&B) programs, managing multi-million dollar budgets as well as on-site F&B logistics, billing reconciliation and invoices. Additionally, I served as the main point person in providing executive amenities to Sunglass Hut's top executives. -
Contractor: Content Marketing & Brand Strategist (The Performance Group)Mini Usa - Mini Takes The States Coast-To-Coast Mobile Event Series 2012 - 2015Munich, DeThis was an adventurous assignment that enabled me to demonstrate my copywriting and content marketing capabilities. Working through The Performance Group, I provided content management and wrote / edited marketing materials for this multi-site, high-profile user experience program. Through this engagement, I also managed site selection, partnerships / sponsorships and complex logistics for 13 separate events in major markets across the U.S. It was a fast-paced experience that required an ability to make decisions on the fly, and multitask like crazy. And I enjoyed every minute of it. -
Contractor: Public Relations Account Manager (Watershed Communications)Goose Island Beer Company Feb 2014 - Dec 2014Chicago, Il, UsI was hired by Portland-based marketing agency Watershed Communications to assist in the mangement of PR and event communications for Cochon 555, a multi-market national culinary and beverage program. In this project-based role, I supported a strategic communication plan to maintain the artisan "look and feel" of the brand after the event was acquired by a national beverage manufacturer. Additionally, I assisted in crafting an extensive media outreach strategy to engage bloggers, writers and publicists, and I created all brand messaging / event communications. -
Senior Event Marketing ManagerCmd 2012 - 2014Portland, Or, UsI supported this integrated marketing / branding agency by providing turnkey event marketing and management. This role required consistent, effective communication with both internal and external clients and meticulous delivery on all project timelines, while ensuring agency profitability and end client satisfaction.I advised CMD's account services team at the onset of each new project, proposal or pitch, helping define the framework of job. I then represented the agency at client meetings and provided consultative input and team leadership throughout the event development, execution and analysis.The role involved oversight of logistics for road shows, activations, product launches, focus groups and other client event requests. -
Contractor: Event Director (Meetings International)Abc Supply Co. 2005 - 2014Beloit, Wi, UsThrough this long-term engagement (as a contractor for Meetings International), I created and executed dozens of national and international customer appreciation events for this leading building supply company. My role encompassed both facilitation of project deliverables / logistics and client relations / account management / database integration.. Some of the highlight experiential experiences include the Indy 500, Brickyard and MotoGP series as I worked with sponsorship partners, media and IndyCar Series Marketing Team and Officials. While here, I also created and executed a new website for ABC, ensuring that the brand messaging and content aligned with overall corporate and marketing goals. -
Account Executive (Digital Pond)Nike 2007 - 2008Beaverton, Or, UsI was recruited by Digital Pond, a prominent graphic design / creative agency, to support account and project management for one of the agency's largest clients, Nike. Here, I managed large-scale graphic projects from budget / estimate stage through production. -
Assistant Operations Manager- Telecom Triad Sponsorship For 2002 Winter Olympic GamesUnited States Olympic Committee Dec 2001 - Mar 2002Colorado Springs, Colorado, UsI served on the Triad Telecom Technology Team in an operational leadership / catering management role. Here, I designed, implemented and managed the Sponsor Operation Center (SOC) in accordance with Olympic Committee regulations. Not only was this an exciting opportunity, it enhanced my skills in negotiation and multiple site operational / event management.
Lisa Cloyd Wheeler Skills
Event Management
Event Planning
Brand Management
Corporate Events
Marketing
Trade Shows
Social Media
Public Relations
Management
Marketing Management
Budgets
Sales
Strategic Planning
Business Development
Contract Negotiation
Meeting Planning
Sponsorship
Marketing Communications
Relationship Marketing
Advertising
Integrated Marketing
Marketing Strategy
Time Management
B2b
Social Media Marketing
Digital Marketing
Media Relations
Hospitality
Corporate Branding
Operations Management
Key Client Relationships
Budget Management
Experiential Events
Media Outreach
Customer Experience
Project Management
Direct Sales
B2b Marketing
B2c Marketing
Agency Relations
Vendor Relationship Management
Content Strategy
Copywriting
Editing
Key Account Management
Event Marketing Strategy
Cross Functional Team Building
Executing Events
End To End Project Management
Global Marketing
Lisa Cloyd Wheeler Education Details
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Colorado State UniversityBusiness / Tourism -
Boise State UniversityOrganizational Leadership
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The University Of EdinburghEuropean Economies / Criminology
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Portland State UniversityCenter For Executive And Professional Education
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Hubspot AcademyAttract - Convert - Close - Delight
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Wine & Spirit Education TrustWine And Spirits
Frequently Asked Questions about Lisa Cloyd Wheeler
What company does Lisa Cloyd Wheeler work for?
Lisa Cloyd Wheeler works for Velocity Ventures Global, Inc.
What is Lisa Cloyd Wheeler's role at the current company?
Lisa Cloyd Wheeler's current role is Experiential Leader I Chief Event Strategist I Director of Experience I Brand Partner.
What is Lisa Cloyd Wheeler's email address?
Lisa Cloyd Wheeler's email address is li****@****bal.com
What is Lisa Cloyd Wheeler's direct phone number?
Lisa Cloyd Wheeler's direct phone number is +150322*****
What schools did Lisa Cloyd Wheeler attend?
Lisa Cloyd Wheeler attended Colorado State University, Boise State University, The University Of Edinburgh, Portland State University, Hubspot Academy, Wine & Spirit Education Trust.
What skills is Lisa Cloyd Wheeler known for?
Lisa Cloyd Wheeler has skills like Event Management, Event Planning, Brand Management, Corporate Events, Marketing, Trade Shows, Social Media, Public Relations, Management, Marketing Management, Budgets, Sales.
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