Lisa Cody Email and Phone Number
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Senior executive leader with 20+ years of experience within publicly and privately held companies in the Consumer Goods industry. Experienced outcomes-focused leader of multidisciplinary, global marketing teams with deep expertise in e-commerce, content, digital merchandising, digital marketing, branding, licensing and customer service.✔ Optimistic, results-oriented and willing to accept challenges and change head-on ✔ Nimble navigator of complex environments✔ Effective communicator who sets clear agendas, articulates goals and focuses on objectives✔Adept at aligning people around the same goal✔ Resourceful in removing obstacles and finding solutions✔ Motivator, coach and mentor focused on unlocking talent and building empowered teams _____________________________________________________AREAS OF EXPERTISE • Cross Functional Team Leadership • Strategic Planning & Execution • Analytics, Reporting & Insight Generation • M&A Integration Planning & Execution • Business Process Improvement • Consumer Insights • E-commerce • Content Strategy & Development • Digital Merchandising • Digital Marketing • Global Brand Strategy • Product Marketing • Trade Event Planning & Execution • Customer Service
Luminex Home Décor & Fragrance
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Senior Vice President - Global MarketingLuminex Home Décor & FragranceBoca Raton, Fl, Us
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Svp, Culture & ConsumerTwin-Star International Apr 2023 - PresentBoca Raton, Fl, UsAccountable for consumer experience, engagement and driving conversion through marketing and customer service across all platforms and channels (in-store/online) from awareness to post purchase experience. Lead global team of ~50 professionals in Marketing, Creative, Digital Merchandising, Digital Marketing, Customer Service and Human Resources with budget responsibility of ~11MM. Report to CEO.►115% e-commerce growth in 2 years ► 2X increase in Customer Service Scores since 2017► Saved ~1M annually through in-sourcing work vs. outsourcing ► Create and execute Strategic Framework including objectives, goals, strategies and KPIs for Marketing to deliver against Corporate Growth Strategy and Value Creation Plan. ► Transformed cross functional team in terms of talent, team structure, process improvement and technology built to scale. ► Achieved highest engagement rates in the organization, exceeding industry benchmarks by 13%.► Socialize performance-driven culture focused on driving sustainable, long-term growth and profitability from sell-in to sell-through. ► Developed and implemented e-commerce approach to break through digital clutter and drive conversion; “Play Book” approach recognized as best in class by Wayfair, Amazon and others. ► Establish and optimize digital marketing programs with Wayfair, Amazon, Walmart, Target, DIY, Costco and others with average ROAS of 600-1,000%. ► Champion consumer-centric culture through leadership over Consumer Insights, including oversight of proprietary consumer intelligence and ecommerce platforms used to guide strategy and influence decision-making. ► Developed and led the integration of three acquisitions in less than three years resulting in fully harmonized teams with a one-team mentality.► Partner and advisor to Executive Leadership Team in support of overall business plan and strategic direction of the organization, specifically in the areas of employee engagement, talent and performance management. -
Senior Vice President - Marketing/Digital Merchandising/Customer ServiceTwin-Star International Jan 2020 - Apr 2023Boca Raton, Fl, Us
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Vice President MarketingTwin-Star International Aug 2017 - Jan 2020Boca Raton, Fl, Us
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Vice President, Marketing Services -Jarden GroupNewell Brands Apr 2014 - Jul 2017Atlanta, Ga, Us► Led global multi-disciplinary in-house Marketing Services organization (Creative, Media and Social/Content Marketing teams)► Saved organization 10M annually by in-sourcing work► 90% increase in throughput from 2011-2015►48% decrease in cost/project from 2013-2015 ► Developed and executed marketing services vision of operating as a best in class, full service “in-house” agency that supported the global organization for brick and mortar and ecommerce channels.► Oversaw internal/external development of creative at a high level; ensuring creative was representative of project goals and executed against brand positioning/standards developed by the Global Brand team, across all sales channels (online and offline) and at every point of contact (including packaging, photo, video, point of sale, web and digital design and copywriting).► Led team in evolving, developing and expanding capabilities, talent and processes in alignment with the dynamic needs of the organization. ► Selected, motivated and mentored team members to ensure efficient operation of all functions; including developing growth plans and managing staff. ► Accountable for maintaining relationships with clients to meet client satisfaction and manage expectations while ensuring work was on strategy, on time, and on budget.► Sourced/managed outside creative resources, working closely with brand, marketing and consumer marketing to fully execute brand initiatives and campaigns.► Interfaced with global constituencies to develop best in class global platforms, processes and efficiencies.► Managed Capex spending and departmental budget including allocations, expenses and accountability measures and methodologies. ► Played an active role in championing the team as Centers of Excellence; created visibility for department through conferences and presentations on capabilities, best practices. ► Represented the organization and teams on relevant professional associations and boards. -
Director, Creative ServicesJarden Consumer Solutions Sep 2009 - Apr 2014Us►Directed the on-going development of the Creative Services department including top level art direction for print, web, video, photography, account service, infrastructure development, budget management and global integration and process improvement efforts. ►Researched and implemented on-going continuous improvements to increase efficiencies, capabilities and accountability. Developed best in class processes for package production and asset management. Further developed internal department and external resources to provide top level services and creative products while reducing costs and delivery time. ►Consulted with business and brand teams to provide top level project management and art direction reinforcing consistent brand identity through creative deliverables.►Directed Design team leaders to develop cohesive, creative and productive design group well versed in the diversity of JCS brands and understanding of business behind design initiatives.►Managed top notch, deadline driven account service and traffic teams focused on brand consistency, increased throughput and quality output.►Cultivated and developed creative team to reach full potential.►Managed daily Human Resource activities of the department including schedules, time sheets, contract labor, expenses and conflict resolution.►Recommended best mode of execution for new projects leveraging both internal and external (agency) resources. ►Interfaced with global constituencies to develop best in class global platforms, processes and efficiencies.►Managed Capex spending and departmental budget including allocations, expenses and accountability measures and methodologies. -
Manager, Creative ServicesJarden Consumer Solutions Jan 2007 - Sep 2009Us►Managed day-to-day operations of 20 person, in-house creative department servicing nearly 20 brands for a Fortune 500 global consumer products organization.
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Account SupervisorAmbrosi Schawk Oct 2002 - Dec 2006Des Plaines, Illinois, Us►Managed day-to-day activities of all advertising assignments including: assumption of full P&L responsibility for accounts totaling $2 million in billing, maintaining continuous contact with key client decision makers to establish/build strong relationships.►Increased sales by +35% in 2006►Counseled clients through strategic options related to marketing ►Participated in brand planning sessions and offered insight in client meetings►Developed proposals and presentations that identified strategic options /recommended solutions►Managed, coached and directed Account and Creative teams toward established goals. ►Supervised and managed client budgets.►Increased revenue by initiating new business development and growth opportunities ►Fostered client understanding of agency capabilities and established new client contacts►Monitored an analyzed the competition and develop proactive steps to strengthen our competitive position. ►Facilitated and improved process workflow. -
Director Of Client Services/Limited PartnerPropeller 1996 - 2002►Increased annual billings by 66% in 1997, 30% in 1998►Managed/supervised all design and marketing efforts for clients, from initial input through creative execution.►Responsible for promotion of firm and all new business activity including research, procurement and presentations.►Was a key decision-maker in all business related matters including development of business plan, budgeting, financials, personnel issues and general business administration.►Managed office of seven employees including development and institution of all office policies and procedures.Industries served:Consumer Products: Applica/Black & Decker, Inc., AurafinBeverage: Florida Bottling, Inc., Swiss Deliss Ice Tea, South Beach Smoothie, Marie BrizardCosmetic/Skincare: Solar Cosmetic Labs, Inc., Tourism/Hospitality: Ocean Surf Hotel, Playground Maps
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Account ExecutiveGreenstone Roberts Advertising Feb 1992 - Oct 1996
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Media AssistantWexler Mccarron & Roth Advertising Jul 1990 - Feb 1992
Lisa Cody Skills
Lisa Cody Education Details
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Florida Atlantic UniversityInternational Business -
University Of VermontPsychology
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Lincoln-Sudbury Regional High School
Frequently Asked Questions about Lisa Cody
What company does Lisa Cody work for?
Lisa Cody works for Luminex Home Décor & Fragrance
What is Lisa Cody's role at the current company?
Lisa Cody's current role is Senior Vice President - Global Marketing.
What is Lisa Cody's email address?
Lisa Cody's email address is li****@****nal.com
What is Lisa Cody's direct phone number?
Lisa Cody's direct phone number is +156191*****
What schools did Lisa Cody attend?
Lisa Cody attended Florida Atlantic University, University Of Vermont, Lincoln-Sudbury Regional High School.
What are some of Lisa Cody's interests?
Lisa Cody has interest in Attending Concerts, Psychology, Writing, Children, Blogging, Health, Education, Reading, Music, Sports.
What skills is Lisa Cody known for?
Lisa Cody has skills like Leadership, Consumer Products, Creative Direction, Brand Management, Advertising, Brand Development, Marketing, Strategy, Marketing Strategy, Management, Packaging, Product Marketing.
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