Senior Manager, New Product Development & Commercialization
Steered new project launches as the brand’s business model evolved from direct-to-consumer to retail.- Spearheaded over 75 complex core launches and 150 holiday launches end-to-end from project ideation to commercialization managing production timelines to fulfillment- Defined target COGS, identified optimal CM partners, conducted price and contract negotiations, on-boarded new suppliers- Collaborated with key stakeholders throughout the stage gate process including R&D, PD… Show more Steered new project launches as the brand’s business model evolved from direct-to-consumer to retail.- Spearheaded over 75 complex core launches and 150 holiday launches end-to-end from project ideation to commercialization managing production timelines to fulfillment- Defined target COGS, identified optimal CM partners, conducted price and contract negotiations, on-boarded new suppliers- Collaborated with key stakeholders throughout the stage gate process including R&D, PD, Packaging, Planning, Quality, Regulatory, Creative, Finance and Purchasing to assure launches met schedules and budget. Widely considered to be the principal facilitator across all internal functions.- Managed manufacturers through product development phase including QQMI, bench standard, CofA, lab validation sample, submission approval, RM substitutions and change control, testing milestones- Organized scale-up phase of development including batch size determination, line trial requirements, units for product testing (PET, PCT, Clinicals, etc) request for sample components, tooling needs, drop ship test confirmation, and approval of all costs- Owned all external manufacturer meetings overseeing projects to tight timelines including identifying and resolving risks/issues, resulting in 100% success rate of hitting launch dates- Re-engineered the RFQ process that provided cost breakouts by formula vs F&A, establishing an improved fact base and maximizing margin- Determined required transit method of packaging components from Asia and approved associated costs- Developed a CM Assessment tool identifying a network of manufacturers to best support innovation and production continuity- Drove improvements in sourcing, costs, lead time, and production streamlining commercialization and increasing supply chain agility. Realized cost savings of 37% through consolidation of manufacturers. Show less