Steered new project launches as the brand’s business model evolved from direct-to-consumer to retail.- Spearheaded over 75 complex core launches and 150 holiday launches end-to-end from project ideation to commercialization managing production timelines to fulfillment- Defined target COGS, identified optimal CM partners, conducted price and contract negotiations, on-boarded new suppliers- Collaborated with key stakeholders throughout the stage gate process including R&D, PD… Show more Steered new project launches as the brand’s business model evolved from direct-to-consumer to retail.- Spearheaded over 75 complex core launches and 150 holiday launches end-to-end from project ideation to commercialization managing production timelines to fulfillment- Defined target COGS, identified optimal CM partners, conducted price and contract negotiations, on-boarded new suppliers- Collaborated with key stakeholders throughout the stage gate process including R&D, PD, Packaging, Planning, Quality, Regulatory, Creative, Finance and Purchasing to assure launches met schedules and budget. Widely considered to be the principal facilitator across all internal functions.- Managed manufacturers through product development phase including QQMI, bench standard, CofA, lab validation sample, submission approval, RM substitutions and change control, testing milestones- Organized scale-up phase of development including batch size determination, line trial requirements, units for product testing (PET, PCT, Clinicals, etc) request for sample components, tooling needs, drop ship test confirmation, and approval of all costs- Owned all external manufacturer meetings overseeing projects to tight timelines including identifying and resolving risks/issues, resulting in 100% success rate of hitting launch dates- Re-engineered the RFQ process that provided cost breakouts by formula vs F&A, establishing an improved fact base and maximizing margin- Determined required transit method of packaging components from Asia and approved associated costs- Developed a CM Assessment tool identifying a network of manufacturers to best support innovation and production continuity- Drove improvements in sourcing, costs, lead time, and production streamlining commercialization and increasing supply chain agility. Realized cost savings of 37% through consolidation of manufacturers. Show less

Responsible for tracking all elements of complete brand redesign initiative involving over 80 SKUs.- Coordinated production schedules of 13 CMs across US and Canada synchronizing a simultaneous launch across all retailers- Sourced packaging solutions during development improving cost, reducing MOQ, and minimizing production delays- Managed and aligned timing for components delivering from 16 suppliers across US and Asia- Developed and ran customized tracking tools for weekly-led… Show more Responsible for tracking all elements of complete brand redesign initiative involving over 80 SKUs.- Coordinated production schedules of 13 CMs across US and Canada synchronizing a simultaneous launch across all retailers- Sourced packaging solutions during development improving cost, reducing MOQ, and minimizing production delays- Managed and aligned timing for components delivering from 16 suppliers across US and Asia- Developed and ran customized tracking tools for weekly-led planning calls, driving compliance to planogram resets across 20+ FDM chains- Reviewed, approved, and tracked packaging artwork changes ensuring consistency in copy, color, and design Show less

Independent consultant providing strategic insight and marketing services to CPG start-ups and established businesses. Assisted clients in building brands from concept stage to manufacturing by bridging Marketing and Ops departments.Project Management | Product Development | Brand Management | Marketing & Communications- Conceptualized, developed, and managed new launches setting brand positioning, tone, target market, SRP, and profit margin- Led cross-functional client teams in… Show more Independent consultant providing strategic insight and marketing services to CPG start-ups and established businesses. Assisted clients in building brands from concept stage to manufacturing by bridging Marketing and Ops departments.Project Management | Product Development | Brand Management | Marketing & Communications- Conceptualized, developed, and managed new launches setting brand positioning, tone, target market, SRP, and profit margin- Led cross-functional client teams in timeline management of new product introductions, repacks, and reformulations to coordinate ordering, production, shipping and delivery dates- Spearheaded new product formulations with R&D determining product profile, key ingredients, fragrance, form, and function- Defined brand names, identified features and benefits, led logo development, wrote package and web copy- Reduced COGS by strategic sourcing, targeted pricing, and value engineering with key contract manufacturers- Sourced manufacturing and packaging supply partners, negotiated costs and quantities- Attended sales calls at Walmart, Target, CVS, Rite Aid and regional Food chains pitching new product introductions Show less

Formerly GreatDomains.com

Internship to full-time employment