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Lisa Cousens is a Founder and CEO at Style Sourcebook. She possess expertise in digital media, digital strategy, segmentation, monetization, web analytics and 19 more skills.
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Founder And CeoStyle Sourcebook Jun 2017 - PresentMelbourne, AustraliaStyle Sourcebook helps renovators, decorators and interior designers create their perfect space. Through a “drag and drop” mood board tool and an interiors community, design enthusiasts can streamline their product selection across different retailers and share their designs to get feedback on their ideas. For retailers selling interior products, Style Sourcebook provides a way to build product awareness, drive product engagement and ultimately increase their sales. www.stylesourcebook.com.au
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Head Of Product For The Residential Line Of BusinessRea Group 2011 - 2016Richmond- Managed the product, design and analytics teams for the residential line of business. (Product portfolio of $350M)- Responsible for product strategy, new product development, pricing, product marketing, analytics and achieving product revenue targets. -
Regional Development Director & Head Of Emerging Markets Apac, Nielsen OnlineNielsen Jun 2007 - Sep 2010• Managed the P&L across Asia Pacific emerging markets (Singapore, Hong Kong, India and Taiwan).• Led a team of 4 country sales managers to achieve revenue targets• Assessed potential new markets across Asia Pacific and developed new market business plans and associated budgets• Managed the roll out and launch of new markets (overseeing recruitment, training, product portfolio establishment, marketing, and sales strategies). -
Product Marketing Director, Nielsen Online Asia PacificNielsen Jan 2006 - Jun 2007• Identified new product or partnership opportunities in the Asia Pacific region• Managed the Nielsen Online product portfolio across 8 countries• Developed business and product marketing plans• Responsible for achieving new product revenue targets
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Business Development Director, Nielsen Online AustraliaNielsen Jan 2003 - Jan 2006• Formed alliances with industry bodies and associations to build industry vertical strategies• Participated in industry forums and seminars to build the profile of the Nielsen Online brand and product suite • Led the Melbourne business to achieve revenue targets• Recruited, trained and managed the account managers• Developed account acquisition and retention strategies
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Product Development ManagerCitysearch.Com Dec 1999 - Dec 2002Identified opportunities for new sales products and revenue streams. • Developed business plans and revenue models.• Built and managed relationships with external strategic partners. • Worked across the broader Fairfax Digital network to implement content syndication strategies, and identify new combined product offerings.• Managed two product managers to:- Create product plans including market overview and competitor analysis, product positioning, pricing and packaging, functional specifications, operational processes, sales forecasting and marketing strategies- Lead cross functional project teams and manage the timelines of all key deliverables -
State Sales Manager, CanberraCitysearch Australia Nov 1998 - Apr 1999Six month secondment to manage the business in Canberra
Lisa Cousens Skills
Frequently Asked Questions about Lisa Cousens
What company does Lisa Cousens work for?
Lisa Cousens works for Style Sourcebook
What is Lisa Cousens's role at the current company?
Lisa Cousens's current role is Founder and CEO.
What is Lisa Cousens's email address?
Lisa Cousens's email address is li****@****iff.com
What skills is Lisa Cousens known for?
Lisa Cousens has skills like Digital Media, Digital Strategy, Segmentation, Monetization, Web Analytics, Online Research, Market Planning, Audience Measurement, Business Development, Product Management, Competitive Analysis, Online Marketing.
Who are Lisa Cousens's colleagues?
Lisa Cousens's colleagues are Bethany Routledge-Nave, Mehmoona Bibi, Olivia Kemp.
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Lisa Cousens
Clearview, On -
1bunbury.wa.gov.au1 +614384XXXXX
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