Lisa Cousens Email & Phone Number

Melbourne, Australia

Style Sourcebook helps renovators, decorators and interior designers create their perfect space. Through a “drag and drop” mood board tool and an interiors community, design enthusiasts can streamline their product selection across different retailers and share their designs to get feedback on their ideas. For retailers selling interior products, Style.

Richmond

- Managed the product, design and analytics teams for the residential line of business. (Product portfolio of $350M)- Responsible for product strategy, new product development, pricing, product marketing, analytics and achieving product revenue targets.

• Managed the P&L across Asia Pacific emerging markets (Singapore, Hong Kong, India and Taiwan).
• Led a team of 4 country sales managers to achieve revenue targets
• Assessed potential new markets across Asia Pacific and developed new market business plans and associated budgets
• Managed the roll out and launch of new markets (overseeing recruitment, training, product portfolio establishment, marketing, and sales strategies).

• Identified new product or partnership opportunities in the Asia Pacific region
• Managed the Nielsen Online product portfolio across 8 countries
• Developed business and product marketing plans
• Responsible for achieving new product revenue targets

• Formed alliances with industry bodies and associations to build industry vertical strategies
• Participated in industry forums and seminars to build the profile of the Nielsen Online brand and product suite
• Led the Melbourne business to achieve revenue targets
• Recruited, trained and managed the account managers
• Developed account acquisition and retention strategies

• Identified opportunities for new sales products and revenue streams.
• Developed business plans and revenue models.
• Built and managed relationships with external strategic partners.
• Worked across the broader Fairfax Digital network to implement content syndication strategies, and identify new combined product offerings.
• Managed two product managers to:- Create product plans including market overview and competitor analysis, product positioning, pricing and packaging, functional specifications, operational processes, sales forecasting.

Six month secondment to manage the business in Canberra