Lisa Coverdale Email & Phone Number

Greenwich, London

• Director and full partner at Hold Tight a multi-faceted music marketing agency specialising in Rock, Prog & Metal that offers print & online PR, radio plugging, strategic planning and digital marketing services. Read.
• Strategic Development: Designing & executing master PR & Communications strategies and campaigns with goals, initiatives, awards, events, byline opportunities and digital marketing strategies
• … Show more Director and full partner at Hold Tight a multi-faceted music marketing agency specialising in Rock, Prog & Metal that offers print & online PR, radio plugging, strategic planning and digital marketing.
• Media Management: Pro-active management of feature placements, securing major UK and International features ensuring HTPR clients are positioned correctly in the right titles/international markets, and all key markets.
• Financial Management: Managing business and client budgets, PR spend and resource allocation
• Account Management: Lead retention and building revenue through existing accounts

Camden, London

* Worldwide press campaigns and liason for label/ artists/events* Artist management and liason* Online and viral campaigns* National, Regional, Specialist Press* Social Media MarketingBasick Records is an independent metal-oriented record label based in London, UK. It has helped to pioneer and shape the technical and progressive metal scene in the UK since.

Support and manage the bid process and marketing activities for the company in line with the corporate strategy, delivering revenue and profit growth through proactive involvement with client proposals and the marketing of the company. advertising, e-communication, marketing, brand awareness, market positioning, public relations, business development.

• Development, management and evaluation of high value bid strategies to acquire new business for outsourced business process services in the blue chip arena.
• Successfully managed and won high value bids across all industry sectors – value of £50 million in 2003/2004
• Created a communicative bid management development framework and implemented multiple process-improvement projects to encourage cross-company participation in the implementation of sales, operational and resource… Show.
• Created a communicative bid management development framework and implemented multiple process-improvement projects to encourage cross-company participation in the implementation of sales, operational and resource.
• Spearheaded and project led a new product development programme, initiating new technology and professional services products which added value to core business, enhanced market profile and generated additional revenue.
• Developed company marketing strategy to increase competitive advantage capabilities and launch products into new market sectors Show less

• Provision of professional marketing support to enable company growth through targeted marketing. Projects included competitor and market research, product strategy, internal communications, branding, direct marketing.
• Event Management - Successfully developed, designed and coordinated 8 large-scale Spring Ball events for 2000+ attendees. Responsibility… Show more Provision of professional marketing support to enable company growth.
• Event Management - Successfully developed, designed and coordinated 8 large-scale Spring Ball events for 2000+ attendees. Responsibility for budget, coordination, planning, promotion, sales and front of house
• Budgetary and Financial Control - Assisted in the preparation of detailed budgets for all marketing plans.
• Literature - Developed corporate literature, liaison with design agencies and print and production suppliers. Implemented new internal communications and brand strategy, reprinting literature, amending website and.
• Editorial control of two magazine publications for internal and external audiences, general internal communications, external communications Show less

Supporting the Marketing Manager on the development and implementation of ideas, projects and events. Supporting PR initiatives, collating and monitoring press cuttings and providing support to journalists and media agencies. Providing support in the development and implementation of a corporate events programme.Management and production of company.