Lisa Craig Email & Phone Number

Farmington Hills, Mi

BI Analyst,, Category Analyst/Sales support/analyst for Food/Drug/Mass, Food Service, Vending, Special Markets, and C-store channels in the energy drink/shot category with shipment and sales data analysis of 5-Hour Energy Shot. Experience with IRI, CDSI, Nielsen, Great Plains, DOT Foods Expressway. Certified Category Analyst.

Recognized twice with a "Make the Difference" spot award for outstanding team support, streamlining reporting processes and improving workflow efficiencies, and as a valued resource for providing accurate and timely execution of any and all needs of the business for Kmart account team and directors.Communicated value-added insights of the business based on historical and anticipated performance trends to senior account managers for use in collaborative sales planning, annual GSV forecasting, retail sales initiatives, and ongoing monthly plan reviews, resulting in more accurate and realistic growth expectations of the business from an ROI perspective.Created enhancements to Kmart period end report for monthly business reviews which buyer adopted for all other candy vendors. Created and compiled comprehensive tracking reports from multiple data sources for timely execution of GSV analysis, period end reporting, planning and forecasting, and ongoing management of the business from a Period, MAT, and YTD perspective communicating results to account team weekly and providing period end results to senior management upon timely completion for business reviews. Developed and implemented improved workflow process to better manage customer trade funds, invoice processing, payments, quarterly auditing reviews, and customer invoice/check follow-up resulting in error reduction, improved buyer relations and team cost effectiveness. Successfully devised and implemented an allocation process utilizing Excel for seasonal store level palletized items resulting in increased sell-thru and reduction of markdowns.

Managed all business administration, presentation materials, and client sales/inventory analysis needs for Kmart account team.Provided ongoing actionable insights and analysis of Kmart POS data for Ralston Purina, SC Johnson, Hamilton-Beach and other consumer product group clients.Coordinated, compiled, and processed monthly coverage materials for timely distribution to field.Managed ongoing updates to rolling forecast for Team Leader business reviews.Managed and analyzed Stor*Trak 2 data and provided summary status reports to Directors of Retail Operations, Operation Managers, and District Managers to ensure retail compliance and identify issues.

Successfully assisted Merchandise Manager in assessing and managing inventory levels and creating selling programs for entire sales team.Designed, created and produced selling brochures for sales team utilizing Microsoft Word in desktop publishing capacity incorporating photos of promotional products and planograms. Managed product mix, plan-o-gram layout, and schematics for all account customers.Coordinated research, development and production of merchandising vehicle for designer fragrance miniatures resulting in timely delivery of display cases and quality control of products to customers.

Managed and coordinated training for general office operations and administrative staff resulting in accurate and timely execution of all needs of the business. Researched and coordinated the implementation and training on software programs to assist engineers and office staff with project management, billing, contract documentation and management of bid solicitations.

Bachelor Of Science, In Progress, Management-Retail Management

Activities and Societies: Cumulative Program GPA: 3.96 Recently completed the following college courses: Principles of Retailing.

Sales Related

Stephen Covey 7 Habits of Highly Effective People, Diversity Training, Power Negotiations, Catman I & II Data Detective Training.

Associate In Applied Science, Word Processing/Text Editing