Lisa Cramer Email and Phone Number
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Across my career I have created, transformed and scaled sales and marketing organizations, processes, technology and Go-To-Market (GTM) strategies from startup to large enterprises. My background spans SaaS solutions in the CRM/sales, analytics, demand generation, Martech / marketing automation, ERP and sales acceleration spaces, and have earned a reputation for building, scaling and running sales growth engines that deliver triple-digit revenue increases and hundreds of millions of dollars in new ARR. With an entrepreneurial mindset and drive with companies I’ve founded, midsize companies I’ve helped to transform and scale to exit, and large enterprise's that I've help to evolve, I’ve implemented new sales strategies along with integrated sales and marketing engines. From companies I’ve founded such as Involve Technologies and LeadLife through to industry giants like SAP and IBM, my software expertise and specifically my SaaS sales experience has driven significant ARR growth.I also serve as a speaker, advisor and author across the industry on topics including sales leadership, marketing and sales technology, transformation, digital selling, and SaaS capabilities, and have been named among the 20 Women to Watch and Top 50 Most Influential People in Sales Lead Management by the Sales Lead Management Association. My areas of expertise include:SaaS | Sales & Marketing Leadership |Go-to-Market Strategy| B2B Sales Management |Software Strategy | Sales Enablement | Revenue Operations | Marketing Automation / Martech | | Demand Generation / Demand Gen | Product Marketing | New Product Launches | Account Management | Sales & Marketing Strategy | Sales Technology | Pipeline Growth | Market Penetration | RevOps | CRO | GTM Operations | New Market Expansion | Business Development
Cch® Tagetik
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Head Of Global SalesCch® Tagetik Mar 2024 - PresentLucca, ItResponsible for leading great sales teams across CCH Tagetik globally. The award-winning CCH Tagetik expert solution provides the strategic & financial intelligence platform that enables CFOs and their peers, in global enterprises, to propel their strategy with faster and better-informed decisions. CCH Tagetik provides a comprehensive, data-driven, AI-based CPM platform for Financial Close & Consolidation, Extended Planning including financial & operational planning, ESG and Regulatory reporting, and Corporate Tax including Global Minimum Tax. With embedded AI and state-of-the-art governance, the open and extensible platform easily connects leading operational solutions to create enterprise-wide insights, drive growth, and navigate change for our customers to gain the greatest value, today and tomorrow
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Global Vice President, Head Of Net New Sales, MidmarketSap Jan 2022 - Apr 2024Walldorf, Bw, DeResponsible for the global growth of Net New Name revenue in SAP's Midmarket business. Working with sales teams in each region, growing SAP's marketshare into midsized and high-growth companies. -
Global Vice President, Sales Leader Readiness & Sales Strategies - MidmarketSap Jan 2021 - Jan 2022Walldorf, Bw, DeIn addition to coaching sales leaders to help them drive more revenue, I have a global team that creates and drives sales strategies worldwide. These strategies include net new name selling motions, indirect selling and digital sell motions - taking advantage of the latest in sales technologies.
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Head Of Sales Leader Readiness, Na MidmarketSap Aug 2019 - Jan 2022Walldorf, Bw, DeI work with sales leaders throughout SAP to develop operational sales excellence as well as sales management and leadership skills. From forecast accuracy to pipeline management, critical sales management, sales leadership and sales enablement can make a huge difference in revenue generation.
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Advisory Board MemberAgilence, Inc. Jan 2019 - Dec 2021Mount Laurel, Nj, UsI was honored to be an Advisory Board member to Agilence's CEO and Senior Staff. As an Advisory Board member, I provided input into company direction, sales and marketing strategies and overall company business strategies. Having successfully sold the company to a Private Equity firm, Agilence moves on to it's next level of growth.Agilence is the leader in data analytics and reporting solutions in the retailer, grocery, restaurant ,convenience and pharmacy industries. -
Senior Vice President, Global Sales & Marketing / Vp Of Sales & MarketingInreality Oct 2014 - Jul 2019Atlanta, Georgia, UsI was handpicked by InReality’s CEO to pivot the organization’s core service-based business model to become an SaaS solution provider for the retail industry. InReality develops retail technology that helps brands and retailers gain analytics and insights on their in-store shoppers and change the experiences for them through the use of responsive technology.I led the organization’s initial SaaS-model GTM strategy and product launch including building end-to-end sales teams (inside, outside and BDR), sales and marketing strategy, and a team leverage Martech solutions to drive demand generation and secure market share.Over my tenure, we have tripled the number of customer logos and diversified our verticals in the retail space, and secured new accounts including Bose, Lowe’s, Mars, Anheuser-Busch, Coca-Cola, and LG.In 2017, we achieved acquisition and I was retained by the investor group to continue in the CRO role to lead the integration with a Hong Kong-based company. To do this, I led the sales and marketing team integration while streamlining their processes, workflows and growing revenue. Currently, I own a multimillion-dollar P&L and lead the sales teams , revenue operations / RevOps and supporting marketing professionals around the world. To date, we have secured double-digit revenue growth, built a channel program with strategic partners, and increased marketing qualified leads (MQL) by over 100%. -
Co-Founder & President Of Leadlife Solutions / President Of Salestalk TechnologiesLeadlife Solutions Aug 2008 - Sep 2014Atlanta, UsI established and led this corporate spin-off from FirstWave Technologies to overhaul and relaunch products previously under FirstWave. I was able to recruit a top-talent SaaS staff from just 2 to over 20+ while developing the corporate infrastructure and driving the go-to-market strategy, sales and marketing teams and strategy, revenue operations, demand generation, product roadmap, and new product and service launches with limited start-up resources.Shortly after relaunch, our products and positioning were so effective we were approached by multiple Tier 1 venture capitalists for investment. DELIVERED RESULTS:► Grew year-over-year growth 250% by reinventing existing CRM product offerings as inbound and outbound marketing automation / Martech solutions.► Drove customer engagement and company position by establishing LeadLife as a recognized thought leader in marketing technology.► Developed effective, mixed-sales model that included an integrated team of sales development reps (SDR), as well as inside and outside sales professionals. ► Built top-performing sales, development, and marketing teams that delivered a 90% customer retention despite the monthly subscription business model. In 2013, I was tapped to serve as president to spin off and launch a new sales automation and acceleration product “Sales Talk Technologies” to integrate with the LeadLife platform. -
Chief Revenue Officer (Cro)Firstwave Technologies Aug 2006 - Nov 2008UsAfter being recruited to revitalize an aging CRM brand, I transformed their go-to-market strategy and business model from solely licensed software sales to an early SaaS solution resulting in new revenue streams. My work included leading sales and marketing, demand gen, revenue operations / RevOps, sales operations, and market penetration. DELIVERED RESULTS:► Delivered a 69% increase in software sales and 45% lift in service sales after overhauling the staffing structure and reinvesting assets into new sales and marketing initiatives.► Achieved 200% ROI on focused marketing campaigns, all while launching three new products in under 13 months.► Grew the team to 20+ to deliver 300% revenue growth over my tenure. -
Co-Founder President, Chief Marketing Officer & Chief Operations OfficerInvolve Technologies, Inc. 2001 - 2006I helped launch Involve Technologies in 2001, growing it from its initial start-up to multi-millions in ARR while expanding staff to a team of 40+ in just a few years through sales & marketing, revenue operations, and sales enablement leadership. Our SaaS solution allowed professionals from across industries to share sales and marketing best practices and gained interest from funding sources, leading to $7M in first-round funding before the company was acquired. In this role, I led the strategic direction, product vision, go-to-market strategy, sales and day-to-day company management. I also drove new product launches, sales strategy, demand generation, pipeline growth, brand awareness, GTM strategy, revenue operations, and new market expansion. I also recruited and onboarded key executive staff including VP of services, VP implementation, director of sales, and VP channels who secured a 100% referenceable customer base of 22,000 users with major firms like Avnet, Citrix, Premier Healthcare, and Smith Barney.
Lisa Cramer Education Details
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American UniversityTechnology Of Management
Frequently Asked Questions about Lisa Cramer
What company does Lisa Cramer work for?
Lisa Cramer works for Cch® Tagetik
What is Lisa Cramer's role at the current company?
Lisa Cramer's current role is Global Sales VP | CRO | Scale SaaS Sales and Marketing Teams | GTM | Help Grow Sales by 50% YoY with Digital and Hybrid Sales Teams.
What is Lisa Cramer's email address?
Lisa Cramer's email address is li****@****aol.com
What is Lisa Cramer's direct phone number?
Lisa Cramer's direct phone number is +177067*****
What schools did Lisa Cramer attend?
Lisa Cramer attended American University.
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